Transcript Infobip - The Mobile Services Cloud www.infobip.com About Infobip • Infobip is a leading provider of cloud mobile services worldwide • We empower corporate entities and Mobile.

Infobip - The Mobile Services Cloud
www.infobip.com
About Infobip
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Infobip is a leading provider of cloud
mobile services worldwide
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We empower corporate entities
and Mobile Network Operators
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We are a pro-active associate member of the
GSMA and a member of the Mobey Forum
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Our Services
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Mobile services: SMS, HLR, LBS, USSD, mobile payments,
deeply integrated in the telecom world
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Enterprise Products:
Solutions for every size and every need (mGate,
mCRM, Web App, xls2SMS, Reseller Centre...)
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APIs and Protocols for easy integration:
XML, SOAP/REST, SMPP, HTTP, JSON...
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Full 24/7 technical support globaly
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Quality mobile services guaranteed by a strict SLA
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Infobip - The Mobile Services Cloud
www.infobip.com
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Infobip - The Mobile Services Cloud
www.infobip.com
Nov-15 / INFOBIP CONFIDENTIAL
Our Strengths
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We make technology work!
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With 14 operating regional offices covering 5
continents, our full time employee number has
increased by >100% since 2010. to over 280
dedicated professionals... and rising.
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Constant learning and focused training allows
our engineers to achieve their full potential
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Innovative Team = Innovative Company
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Our Performance
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Over 70.000 Clients
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90+ MNO Partners
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5+ Bilion billed transaction (SMS+HLR)
growth of >100% in 2011
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Employee growth up >100% in 2011.
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Opened 6 new offices in 2011.
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Global Presence
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14 worldwide offices
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Participating in 25+ global events annually
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Infobip - The Mobile Services Cloud
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By partnering with Infobip
you join the global family of
innovative companies
making use of technology to
further your business
objectives.
We power your mobile world
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Razvoj IT rješenja i proizvoda
Ideja
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Infobip - The Mobile Services Cloud
Realizacija
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Eksploatacija
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Ideje
Loše
Nepotpune
Ideje
Dobre
Charles Holland Duell 1899:
„Sve što je moglo biti
izmišljeno, već je izmišljeno”
Ostvarive
Teško
ostvarive
Koju ćete odabrati za realizaciju i zašto?
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Motivacija
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Opredjeljenje / odluka
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Organizacija/Planiranje/Disciplina
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Samorazvoj, razvoj vještina
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Veliko ulaganje, požrtvovnost
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Objektivnost i samokritičnost
Ako se opredjelimo za realizaciju neke ideje to će nam vjerojatno
odrediti veći dio života u narednom periodu! Rast zahtjeva napor!
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Koje su dobre, a koje loše ili
nepotpune ideje?
• Plod dugog rada i
sazrijevanja
• Nosi benefite velikom
broju ljudi
• Proizvod ima jasno
izražene razlike i prednosti
• Ima jasno ciljanu skupinu
kupaca
• Ostvariva u realnom
vremenu s realnim
resursima: Brzina!
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Infobip - The Mobile Services Cloud
• Subjektivno donesena
procjena
• Benefiti proizvoda
precjenjeni
• Zahtjevnost realizacije
podcjenjena
• Proizvod definira potpuno
novu kategoriju tržišta
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Metode evaluacije ideja
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Istraživanje tržišta
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Prikupljanje informacija
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Komunikacija
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Intuicija
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Kvalitetne informacije i
objektivna obrada su ključ
dobre ideje i proizvoda
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Nov-15 / INFOBIP CONFIDENTIAL
Infobip: razvoj ideja i proizvoda.
Kako je taj proces tekao kod nas?
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Sumiranje idejne faze
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Ideja
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Istraživanje tržišta
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Dorada početne ideje / iteriranje
Idejna faza
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Svođenje u granice ostvarivog
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Planiranje vremena i resursa: Brzina!
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Naša je „dužnost” ostvariti dobre ideje!
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Faza realizacije (inkubacija):
temelj eksploatacije
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Organizacija
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Oformljavanje timova
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Podjela zadataka
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Priprema marketinga
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Priprema prodaje
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Realizacija proizvoda: „Make it happen”
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Faza realizacije
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Opasnosti u fazi realizacije
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Probijeni rokovi i troškovi proizvodnje
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Prodaja nije dobro i pravovremeno
pripremljena. Nije dobro upoznata
s proizvodom ili ne vjeruje u njega
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Proizvod nije testiran izvan firme,
nitko osim tvoraca ne može potvrditi
njegovu vrijednost
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Nejasna marketinška strategija
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Fokus na tehnologiji umjesto proizvodu
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Faza realizacije
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Faza eksploatacije
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Lansiranje proizvoda
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Prodaja, marketing
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Skaliranje
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Infrastruktura, ljudstvo
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Obuka
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Održavanje
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Daljni razvoj (nove verzije), nove ideje, ulaganje
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Eksploatacija
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Opasnosti u fazi eksploatacije
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Potražnja premaši mogućnost isporuke
(skaliranje-degradacija kvalitete)
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Proizvod je lansiran u žurbi
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Pravni problemi (kršenje patenata, zakona)
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Neefikasna i skupa marketinška
kampanja
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Loše obrazovana prodaja
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Nedostatak podrške
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Previsoka ili preniska cijena proizvoda
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Eksploatacija
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Infobip: kako kod nas izgleda
faza eksploatacije proizvoda?
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Zaključak: „Make it happen”
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Naš je moto dinamika, novi ciljevi, izazov i rast.
[email protected]
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