Transcript 45 Minutes with Jim Boykin CEO & Founder of Internet Marketing Ninjas Owner of WebmasterWorld, Devshed, SEOChat, Cre8asiteForums, Threadwatch and More. Google Updates, Link.

45 Minutes with Jim Boykin
CEO & Founder of Internet Marketing Ninjas
Owner of WebmasterWorld, Devshed, SEOChat, Cre8asiteForums,
Threadwatch and More.
Google Updates, Link Building and More
@JimBoykin – Presentation Being Uploaded Tonight at:
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You may know some of our Communities
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Over 16 Years in Business
13th Year Attending
SES/ClickZ Events
10TH Year Speaking.
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How you thought of your SEO
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@JimBoykin – Presentation Being Uploaded Tonight at:
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@JimBoykin – Presentation Being Uploaded Tonight at:
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@JimBoykin – Presentation Being Uploaded Tonight at:
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@JimBoykin – Presentation Being Uploaded Tonight at:
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@JimBoykin – Presentation Being Uploaded Tonight at:
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Panda
And
what
you
Penguin
Need to be
Above the Fold Update
Payday Loan Update
doing to win
Humming Bird
in
Google
Knowledge Graph Expansion
today
and
Coming Soon:
Mobile Friendly Update tomorrow
Landing Page Update
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@JimBoykin – Presentation Being Uploaded Tonight at:
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They watch what SEO’s
do, and then filter and
penalize as many unnatural patterns as they
can find.
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@JimBoykin – Presentation Being Uploaded Tonight at:
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Panda Updates in 2011
Panda Updates in 2012
Panda Updates in 2013
Panda 3.1 on November 18th
Panda 2.5.3 on October 19/20th
Panda 2.5.2 on October 13th
Panda 2.5.1 on October 9th
Panda 2.5 on September 28th
Panda 2.4 in August
Panda 2.3 on around July 22nd.
Panda 2.2 on June 18th
Panda 2.1 on May 9th
Panda 2.0 on April 11th
Panda 1.0 on February 24th
Panda #23 on Dec 21st
Panda #22 November 21st
Panda #21 November 5th
Panda #20 on September 27th
Panda 3.9.2 on September 18th
Panda 3.9.1 on August 20th
Panda 3.9 on July 24th
Panda 3.8 on June 25th
Panda 3.7 on June 9th
Panda 3.6 on April 27th
Panda 3.5 on April 19th
Panda 3.4 on March 23rd
Panda 3.3 on about February 26th
Panda 3.2 on about January 15th
Panda #24 on January 22
Panda #25 on March 14
It’s all about your content
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Panda Updates in 2014
Panda 4.0 on May 19
Panda 4.1 on Sept 23
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The Original Website
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And then you did
this to your site.
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Do People
Search For
Your Brand?
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Pogosticking
vs.
Bounce Rate
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Penguin #1 - April 24, 2012
Penguin #2 – May 25, 2012
Penguin #3 – Oct 5th, 2012
Penguin 2.0 – May 22, 2013
Penguin 2.1 – October 4, 2013
Penguin 3.0 – October 17, 2014
Penguin Everflux Dec 10, 2014
It’s all about your Links
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Did you get this
dreaded email?
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Get me to #1
for this phrase
or your fired!
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Get me to #1
for this phrase
or your fired!
@JimBoykin – Presentation Being Uploaded Tonight at:
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Get me to #1
for this phrase
or your fired!
@JimBoykin – Presentation Being Uploaded Tonight at:
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Get me to #1
for this phrase
or your fired!
@JimBoykin – Presentation Being Uploaded Tonight at:
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Most Common Backlink Anchor
Text is all Keyword Phrases
and not Branded Phrases
BobsWidgets.com
Top 5 Most Common Backlink Anchor Text
Cheap Widgets
Discount Widgets
Online Widgets
Widget Store
buy Widgets
Bobs Widgets
www.bobswidgets.com
BobsWidgets.com
Bob Jackson Widgets
Bob’s Store
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Too Much
Exact Match
Anchor Text
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Remember Her?
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Well, she got
busted for
doing SEO and
she’s going to
have to serve
some hard
time.
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We only
want “White
Hat” Link
Building.
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And here’s
the 5 phrases
we’re
targeting.
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We need at least X # of Links Per Month.
And make sure the pages have PageRank X
And make sure they all come from pages about “X Topic”
And make sure that the anchor text is “Blue Widget”
(or a mix of other commercial phrases)
And we need the links go to these commercial pages
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We’ve already
got the “Low
Hanging Fruit”
Links.
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We submitted to lots of
Directories,
Article Syndication sites,
Built Profile Pages,
Forum Links
Paid Blog Reviews
Hired Link Builders
Interlinked our own
Network of Sites
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We submitted to lots of
Directories,
Article Syndication sites,
Built Profile Pages,
Forum Links
Paid Blog Reviews
Hired Link Builders
Interlinked our own
Network of Sites
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A Few Link Building Myths
There is no such thing as
“Hundreds of Directories"
There is no such thing as
“Hundreds of Article Syndication sites"
There is no such thing as
“”Hundreds of Blog Reviews"
There is no such thing as
“Hundreds of Guest Posts"
There is no such thing as
“Hundreds of Forum Comments"
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Do you have few pages with
backlinks to them
…or are you a thin site?
(How can you get lots of
subpages that get signals?)
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@JimBoykin – Presentation Being Uploaded Tonight at:
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Clean up your backlinks
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I will stop chasing
short tail and I
will do great
things to build my
brand from now
on.
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Over 130 Free Tools
Including
Google Backlink Checker Tool for
Penguin and Disavow Analysis
Free Tools
Including
http://FreeTools.WebmasterWorld.com
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Payday Loan 3.0 — June 12, 2014
Payday Loan 2.0 — May 16, 2014
Payday Loan 1.0 — June 11, 2013
All About Commercial
Phrases
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Search Volume and Cost Per Click Determine Commercial Value
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Page Layout #3 — February 6, 2014
Page Layout #2 — October 9, 2012
Page Layout #1 — January 19, 2012
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Local Shift
Pigeon 1.0
July 24, 2014
Pigeon Expands
(UK, CA, AU)
December 22, 2014
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Local Shift
Pigeon 1.0
July 24, 2014
Pigeon Expands
(UK, CA, AU)
December 22, 2014
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Review Websites
Yelp
Trust Pilot
TripAdvisor
FourSquare
Google Reviews
OpenTable
Urban Spoon
Etc….and Links
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Hummingbird — August 20, 2013
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Knowledge Graph Expansion — July 19,
2013
In-Depth Articles — August 6, 2013
Authorship Photo Drop — June 28, 2014
Authorship Removal August 28, 2014
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Google Authorship May Be Dead,
But Author Rank Is Not
“The answer is that Google has other ways to
determine who it believes to be the author of a
story, if it wants. In particular, Google is likely
to look for visible bylines that often appear on
news stories. These existed before Google
Authorship, and they aren’t going away.” –
Danny Sullivan
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We are ALL Authors
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Google is Connecting
Sources, Influencers,
Industries.
Through mapping the
web of people…anything
they can connect, they
collect….Linkedin Twitter - Facebook Emails – Bio’s Usernames (ie, forums
username), etc.
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HTTPS/SSL Update — August 6,
2014
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Phantom Updates,
No Name Updates,
Multi-week
updates, etc
Coming Soon:
Mobile Update
Landing Page Update
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Coming Soon:
Mobile Update – April 21st
Check your site using these tools
Google Mobile Friendly Test
Google Page Speed Insights
Landing Page Update
Google Understand Landing Page Experience
An Update on Doorway Pages
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Links as a measurement are not going away
“It turns out backlinks, even though there’s
some noise, and certainly a lot of spam, for
the most part are still a really, really big win
in terms of quality for search results.”
Matt Cutts Feb 19th 2014
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What can I do
that will send
the good
signals to
Search
Engines?
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“…The Objective is not
to “Make your links
appear natural”
The Objective is that your
links ARE natural. “
Matt Cutts
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What are Good Signals?
Google and other engines will always trust what others say about
you, more than what you say about you. So you have to get others to
talk about you to earn trust in the eyes of the engines.
This comes first, before anything else.
All you great design, and programming, and usability, and
conversion optimization, an on-page optimization, and everything
else, is worthless if others aren’t talking about you….The more
people/sites that talk about you, the higher you’ll rank in the
engines.
Jim Boykin
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Create Great Digital Assets
Which can bring you
Shares, Likes, Tweets, Plus’s, Pins, Links,
Traffic,
BRAND MENTIONS
Which Send Great Signals
to Search Engines
And brings you Higher Rankings.
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The Different Types of Digital Assets
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Some Examples of Types of Digital Assets
PDF’s
Slideshows and
Presentations
Ebooks
White Papers
Polls
Q and A’s
Forums/Communities
Excel Documents
Word Documents
Pictures
Recording Google
Hangouts
Videos (YouTube)
Video Transcripts
Podcasts
Blog Posts
Tools
Widgets
Contests
Apps
In-depth Articles
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Our Digital Assets – Free SEO Tools
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Our Digital Assets
Our Blog
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Our Digital Assets – Guides and How To’s
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Our Digital Assets - Contests
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What’s the Second
Most Searched Website?
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Our Digital Assets – Videos
YouTube Processes 3 Billion Searches per month.
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Our Digital Assets – Presentations (ppt)
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Our Digital Assets – Owner of Communities
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Quizzes
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Widgets
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http://mashable.com/2007/09/06/widgets-2/
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Contests
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Create Guides and
Learning materials
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Our Digital Assets - Ebooks
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In-Depth
Articles
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Example of Titles for in-depth Articles
Elementary School Guide to Computers
How to keep your kids safe online
The Father of Modern Computer Science, Alan Turing
The science behind how cleaning chemicals work
Sir Isaac Newton & the Law of Gravitation
Aviation Legends: The Tuskegee Airmen
The science behind flight.
Guide for Students Traveling Abroad
A Guide to Wind Energy
Light Energy: The Electromagnetic Spectrum
A Guide to Solar Energy
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In-Depth Article Schema Code at
freetools.webmasterworld.com
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Pictures
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Awards
and Badges
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Infographics
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Infographics
Visual.ly
Easel.ly
Piktochart.com
Kinzaa.com
Infogr.am
Freelancer.com
Contests
Tools to
create
infographics
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Facebook Applications
Interactive Software
Applications, such as
quizzes and games,
that use Facebook as a
hosting platform
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To share with friends
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Polls
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Poll
Tools
https://www.surveymonkey.com/
https://polldaddy.com/
http://www.pollsnack.com/
https://www.easypolls.net/
http://www.questionpro.com/
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Industry
Experts
Writing for
you.
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Interviews
on your site,
and being
interviewed
on other
sites
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Promoting on Social Media
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Brainstorming Content
http://freetools.webmasterworld.com/tools/suggest-tool/
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Brainstorming Titles
www.contentrow.com/tools/link-bait-title-generator
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Tools to help you Promote Digital Assets.
1. Create Content that is buzz-worthy:
PopURLs.com, RadURLs.com, BuzzFeed.com, Klout
2. Make sure your content is sharable.
3. Outreach: In-house, client emails, Follower Wonk,
Zoom Profiler, Etc
4. Promote: Paid Stumbles, Facebook Ads, Promoted
Tweet, Google Adwords
5. Syndication: Outbrain, Taboola, Zemanta, Pay
for Awesome, Viral Content Buzz
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Lets Talk
About
Wikipedia.
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Are You
Wikipedia
Worthy?
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@JimBoykin – Presentation Being Uploaded Tonight at:
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How we can Help You:
IMNinjas.com/Services
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How we can Help You:
IMNinjas.com/Services
@JimBoykin – Presentation Being Uploaded Tonight at:
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How we can Help You:
IMNinjas.com/Services
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