Regional Council Summit

Cornelia Springer, CAE Operations Director, HR Certification Institute February 26, 2010

Agenda

• 2009 Year in Review • 2010 Key Initiatives • Key Messages to Communicate • Communication Vehicles • Resources

2009 Year-End Results

1. Applications Received Examinees

PHR/SPHR = 32,006 GPHR= 908 CA = 338 PHR/SPHR = 26,240 GPHR = 706 CA = 307

2. Pass Rate May/June

PHR= 59% SPHR= 52% GPHR = 57% CA = 53%

Dec./Jan

PHR= 60% SPHR= 53% GPHR = 56% CA = 60%

3. 20,027 individuals recertified for a rate of 76%.

4. Reviewed 7110 program submissions 4378 were from SHRM affiliates.

Other 2009 Accomplishments

• Launched certificant directory • Developed GPHR assessment exam • Began developed of global strategy • Conducted an efficiency review

Certificants Growing In Numbers

More than 104,000 HR professionals in 70+ countries have achieved HR certification:

58,733 PHR

®

44,455 SPHR

®

1,546 GPHR

®

449 PHR-CA

®

/ SPHR-CA

®

Breakdown by state on hrci.org>certification

2010 Priorities

1. Increase applications by 5% from 2009

PHR/SPHR= 33,600 GPHR= 950 CA = 400

2. Recertification 74% of those due or 19,032 3. Prepare for the 2011 exam eligibility requirement changes 4. Launch new hrci.org website end of April 5. PHR/SPHR practice analysis study 6. Conducting customer satisfaction surveys

Important Messages to Communicate

Certification Exam Information

Contents Pass Rates Exam Format Exam Duration Exam Application Dates Testing Dates PHR®

Operational & Tactical

SPHR®

Strategic /Policy 59-67% Four hours 52-60% 225 multiple choice questions 225 multiple choice questions Four hours

GPHR® California

International HR Practices & Assignment Management 56-70% California Laws and Practices 52-72% 165 multiple choice questions 125 multiple choice questions Three hours Two hours & 15 minutes Spring Testing Period Jan 11 – March 12, 2010 March 13- April 16 late registration ($50 late fee applied) Spring 1 May 2010 – 30 June 2010 Winter 1 Dec 2010 – 31 January 2011 Winter Testing Period July 12 – October 8, 2010 Oct 9-Nov. 12 late registration ($50 late fee applied) Spring 1 May 2010 – 2 June 2010* Winter 1 Dec 2010 – 31 Dec 2010

Current Eligibility Requirements

To be eligible for the PHR, SPHR or GPHR exam you must have at least TWO YEARS of PROFESSIONAL (exempt-level) HR experience PROFILE OF AN IDEAL CANDIDATE THE PHR CANDIDATE

• Has two to four years of exempt-level (professional) generalist experience.

• Has not had progressive HR work experience by virtue of career length.

• Focuses on program implementation rather than creation.

• Focuses impact on the organization within HR function rather than organization wide.

THE SPHR CANDIDATE

• Has six to eight years of progressive exempt-level (professional) experience.

• Understands the business, not just the HR function.

• Designs and plans rather than implements.

• Makes decisions that have an impact within and outside the organization.

THE GPHR CANDIDATE

• Has at least two years of exempt-level (professional) experience in international HR practices.

• Has core knowledge of the organization’s international HR activities.

• Develops and implements global HR strategies.

• Makes decisions that affect international HR operations and international assignments.

12

New Eligibility Requirements

19   

NEW ELIGIBILITY REQUIREMENTS (Starts May/June 2011 Window) PHR ELIGIBILITY

1 year of demonstrated exempt-level HR experience with a Master’s degree or higher 

SPHR ELIGIBILITY

4 years of demonstrated exempt-level HR experience with a Master’s degree or higher 

GPHR ELIGIBILITY

2 years of demonstrated global exempt-level HR experience with a Master’s degree or higher 2 years of demonstrated exempt-level HR experience with a Bachelor’s degree 4 years of demonstrated exempt-level HR experience with less than a Bachelor’s degree   5 years of demonstrated exempt-level HR experience with a Bachelor’s degree 7 years of demonstrated exempt-level HR experience with less than a Bachelor’s degree   3 years of demonstrated exempt-level HR experience (with 2 of the 3 being global HR experience) with a Bachelor’s degree 4 years of demonstrated exempt-level HR experience (with 2 of the 4 being global HR experience) with less than a Bachelor’s degree

How We Can Communicate

We “talk” to you all through: – SHRM’s Leaders Edge Monthly Newsletter – Certified Mail quarterly newsletter • Ideas for recertification – Quarterly webinar/conf calls • Schedule on Shrm.org> VLRC • Tell us what you want to hear at [email protected]

– SHRM VRLC or hrci.org/volunteers – Email communication as needed for important updates You can reach the HR Certification Institute by: – Email general questions to: [email protected]

– Email questions about pre-approval programs to: [email protected]

– 1-866-898-4724 Talk to your certification counterparts through the Certification CLA discussion group on SHRM Connect

Resources

HR Certification Marketing Tool Kit

WWW.HRCI.ORG/VOLUNTEERS – PowerPoint presentations – Marketing collateral – Ideas for celebrating newly certified

Pre-Approved Programs

www.hrci.org

- On-line application for submitting programs for pre-approval - COMING SOON- Webinar style training

Resources

SHRM Volunteer Resource Center

WWW.SHRM.ORG

Communities>Volunteer Resources – Test preparation information – Ads for print & online – CLA Orientation webcast & Q & A

Resources SHRM Connect

www.community.shrm.org

Join the Certification CLA Volunteer Discussion Group

Take Aways

1. Communicate the application submission deadlines – Two testing windows left before eligibility requirement change 2. Know the new eligibility requirements 3. Look for the launch of our new website 4. Let us know what other tools/resources would be helpful Share your successes and questions on SHRM Connect

QUESTIONS