Transcript 2013 September CLA Webinar With the HR Certification Institute Presented by: HR Certification Institute - Alexis Chng-Castor, Brand Marketing Specialist Guest Speakers: HR Certification Institute -

2013 September CLA Webinar With
the HR Certification Institute
Presented by:
HR Certification Institute - Alexis Chng-Castor,
Brand Marketing Specialist
Guest Speakers:
HR Certification Institute - Maggie Cortez, PHR,
Recertification Manager
HR Certification Institute - Janee Nouet-Morales,
Global Programs Marketing Coordinator
AGENDA
• 2013 Certification Goals + Current Number Updates
• 2013 Total Certificants by State
• Fall Meetings + Conferences
• 2013 Annual Conference – Post Hideaway Recap
• Social Media + Certification
• HRCI Print-on-Demand System
• Recertification + Approved Provider Program
• Q&A
2013 CERTIFICATION GOALS
30,285
2013 total application goal
Certification
Application Numbers to Date
PHR
10,564
SPHR
5,952
GPHR
475
PHR-CA/ SPHR-CA
185
TOTAL 17,176
Statistics updated as of 9/3/2013.
FALL MEETINGS + CONFERENCES
September Conferences
• Tennessee SHRM 2013 Conf + Expo, Nashville, TN
• NYS SHRM Annual Conference, Buffalo, NY
• 2013 OHSHRM Conference- HR: Making Connections that Count!,
Sandusky, OH
• KY SHRM State Conference, Louisville, KY
• NC State SHRM Conference, Winston-Salem, NC
October Conferences
• SHRM Strategic HR Conference, Scottsdale, AZ
• 2013 Iowa SHRM State Conference, Coralville, IA
• 2013 NHRMA Conference + Expo, Tacoma, WA
• HR Southwest, Fort Worth, TX
• SHRM Diversity in the Workplace Conference, San Francisco, CA
• SHRM Leadership Conference, National Harbor, MD
POST HIDEAWAY RECAP
About the Hideaway
• An exclusive space for certified HR professionals – have to hold
HRCI credentials to enter
• A place for certified conference attendees to relax, network,
obtain food and beverage refreshments
• They also go to the Hideaway to:
• Get massages
• For recertification counseling sessions
“This was my first SHRM Conference and my first time
submitting a recertification application. The event was so
large that I really appreciated having a place to go that was
a bit segmented from the rest of the crowd. A nice "perk" to
certification. I appreciated not having to stand in an hour
line for coffee and a snack, I LOVED the free massage, the
Lego play was fun and unexpected, and the time with the
Recertification counselor was invaluable, as I was not
feeling confident about submitting my recertification
activities, and frankly, would have missed submitting some
recertification activities for consideration because I did not
quite understand the categories.”
RESPONDENTS
• Mostly SPHR (52%) & PHR (46%)
• Top 3 States: IL; CA; TX
@AC
~15,000
• Top 3 Companies: AutoZone (30);
ADP (29); ASG Sky Chefs (20)
• Top 3 ways that heard about it: At the
@Hideaway
4860 (32%)
Conference; Email; Have been at
Hideaway before
• Top 3 reasons to visit: Get something
Answer
1348
(28%)
to eat/drink; rest between sessions;
meet others/network
• ~1 out of 5 came to get help with
recertification
• More than 30 different countries
• 2.5 average visits per person with
>60% visiting 2 or more times & 13
being the most number of visits
Check out more #MyLegoHR
photos at
hrci.org/mylegoHR and
the Institute’s Facebook
album:
http://on.fb.me/178KPGY
SOCIAL MEDIA + CERTIFICATION
•
Ways which we have been using social media to drive certification +
recertification
 Blogs (1:1, Recert Connection, Certification Matters, Events)
•
Social media engines you can follow us on:
 LinkedIn Groups
 Pinterest page
 Storify (for specific events)
 Twitter (@battenkatie, @HRCertain, @RebeccaSPHR,
@HRCertInstitute)
 Facebook (FB)
 YouTube
•
Hashtags + social messages
 #HRCI, #gethrcertified, #PHR, #SPHR, #GPHR, #HRMP, #HRBP
 Retweet our messages, share FB posts + LIKE our pictures
 Use content from blogs as their talking points for chapter meetings or
personal blog posts
 Share with us how you have been using social media in your workplaces
PRINT-ON-DEMAND SYSTEM
• An online collateral management system
• Allows users to order HRCI brochures and fliers
whenever, wherever
• Collateral found on the management system:
• HRCI certification brochures
• HRCI certification fliers
• Recertification materials
• Certified publication
• User + password based login. Please contact
[email protected] or [email protected] for
your chapter login information.
RECERTIFICATION
• We have over 130,400 individuals that are certified with HR
Certification Institute
• We have close to 3,000 individuals that have multiple credentials
such as PHR, GPHR, SPHR, CA
• Peak season for recertification applications was the end of June
through August
o end of cycle end dates: May/June and Dec/Jan
• Number of applications we receive monthly varies anywhere
from 1,000 to close to 5,000 monthly.
APPROVED PROVIDER PROGRAM
• We review over 3, 000 programs annually
• Last month we reviewed over 800 programs
o Also, we receive anywhere from over 500 to over 1300
programs monthly
• Programs take an average of 4 weeks to approve
• Peak season for programs: September,
o varies from January and September timeframe
Questions?
Comments?