F-7761DE_C (2011-06)

Trends & Innovation in Lighting for Automotive Interiors

HELLA Interior Lighting WARDS Auto Interiors May 2013

HELLA General Overview

HELLA Group • Partner of the automotive industry and the aftermarket for

over 100 years

• Global,

family-owned company with 70 locations in more than 30 countries

•

Sales of € 4.8 bn.,

FY 2011-2012 • More than

27,000 employees

worldwide, with

4,800 in Research & Development

• One of the

top 50 automotive suppliers in the world

and

one of the 100 largest German industrial companies Automotive Lighting

• Headlamps • Rear Lamps • Single Function Lamps •

Interior Lighting

•

Lighting Electronics Electronics

• Body Electronics • Energy Management • Driver Assistance Systems • Sensors • Actuators

Business Segments Aftermarket

Product Range: • Lighting • Electrics

Aftermarket & Garages

• Electronics • Thermal Management • Garage Equipment Services: • Sales Support • Technical Service

Special Applications Special OE Industries

• Original Equipment for Commercial Vehicles, e.g. Buses, Caravans, Heavy Duty Machinery with Lighting and Electronics • Street Lighting • Airport Lighting • Interior Lighting • People Counter 2

WARDS Interiors Show / Steve Lietaert / Dearborn May 2013

Trends in Ambient Mood Lighting

History

Ambient door lighting Theater lighting 2001 First advertised ambient feature Cockpit wrap-around 2005 Mass-market ambient application Proximity Sensing 2006 Warm white ambient & cool white task lighting 2009

4

Glass roof & reflection 2012 WARDS Interiors Show / Steve Lietaert / Dearborn May 2013

Trends in Ambient Mood Lighting

Latest Applications – Indirect Lighting Homogeneity – Improved Refinement : B-Segment Vehicles 5 2-Color Strategy Becoming Prevalent

WARDS Interiors Show / Steve Lietaert / Dearborn May 2013

Trends in Ambient Mood Lighting

Latest Applications: Direct Lighting, Major OEM - Mass Global Production Homogeneity – Improved Refinement: B-Segment Vehicles 6 2-Color Strategy Becoming Prevalent

WARDS Interiors Show / Steve Lietaert / Dearborn May 2013

Trends in Ambient Mood Lighting

Latest Applications - Backlighting 7 Secret “Till-lit” Pattern Complements Unique Interior Theme Low Cost Vehicle L everaging ‘Light Box’ Technology

WARDS Interiors Show / Steve Lietaert / Dearborn May 2013

HELLA Research

Connections Between Feelings And Color

Most Pleasing/Most Calming Increasing preference to ‘mint green’ with age Polar – ‘love/hate’ Exciting/Boldest

8

Pleasing/Slightly Calming Blue preferred by men Pleasing/Bold Amber preferred by women WARDS Interiors Show / Steve Lietaert / Dearborn May 2013

Trends in Ambient Lighting

First HELLA RGB Application In Europe  Premium luxury segment  Touch screen HMI interface  10 RGB calibrated colors  Injection-molded light guides • Floor Console RGB surround (front & rear) • RGB Door map pockets (front & rear) 9

WARDS Interiors Show / Steve Lietaert / Dearborn May 2013

Trends in Ambient Lighting

Second HELLA RGB Application In Europe 10

ALCM

 Compact car segment  RGB foot well lamp & RGB door pin spots  LED Modules are color & intensity calibrated  Instrument panel decorative film backlighting  LIN Control Module to manage customer inputs and vehicle lighting outputs

WARDS Interiors Show / Steve Lietaert / Dearborn May 2013

Cost Efficient Solutions For Every Segment

LED Module - Technology Evolution

Function 1 color 2 color RGB RGB/LIN Programmable “storybook” effects are possible RGB/LIN + fixed address RGB/LIN + auto-address

infinite infinite

Number of Colors

1 2 Infinite Infinite

Advantage

Basic color branding Color branding + ‘white’ Mood lighting Color harmony & ‘white’ possible from RGB Individual node control for color & intensity Common part for all node locations

Color tuning Control Color accuracy limited by component selection and production tolerances Architecture integration Exact colors with microchip calibration - temperature compensation etc

… lower cost Separate controller …. higher flexibility 11

WARDS Interiors Show / Steve Lietaert / Dearborn May 2013

Cost Efficient Solutions for Every Segment

New Innovation Potential Pre-packaged OEM functions - Reinforce Branding - Set scenery/experience

Controller (ALCM)

Ambient Lighting Module LIN input RGB Unique Self Addressing Color & Intensity Effects Or customizable by end user - Personalization - Selectable scenery 13

WARDS Interiors Show / Steve Lietaert / Dearborn May 2013

Innovation Potential for Ambient Lighting

Storybook: The Future is Here!

Cell Phone Applications

Downloadable Color Schemes

Vehicle Warm-Up

Remote Start

WARDS Interiors Show / Steve Lietaert / Dearborn May 2013

Innovation Potential for Ambient Lighting

Focus On Safety And Comfort

Driver Assistance

Safety Comfort

Rain/Light Sensor Heating Modules Memory Seat Modules Car Access & Start Systems WARDS Interiors Show / Steve Lietaert / Dearborn May 2013 Body Control Modules

Innovation Potential for Ambient Lighting We Started It - Ambient Lighting, Since 2001 Innovative Interior Lighting – How Would You Tell Your Story?

WARDS Interiors Show / Steve Lietaert / Dearborn May 2013