Transcript Twitter: #iwmw12 #P0 http://iwmw.ukoln.ac.uk/iwmw2012/talks/welcome/ Welcome to the Institutional Web Management Workshop 2012 “Embedding Innovation” Brian Kelly UKOLN University of Bath Bath, UK Acceptable Use Policy Recording this talk, taking photos, discussing the content.

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#iwmw12
#P0
http://iwmw.ukoln.ac.uk/iwmw2012/talks/welcome/
Welcome to the Institutional Web
Management Workshop 2012
“Embedding Innovation”
Brian Kelly
UKOLN
University of Bath
Bath, UK
Acceptable Use Policy
Recording this talk, taking photos,
discussing the content using Twitter,
blogs, etc. is permitted providing
distractions to others is minimised.
Email:
[email protected]
Blog:
http://ukwebfocus.wordpress.com/
Twitter:
http://twitter.com/briankelly/
UKOLN ISC is supported by:
A centre of expertise in digital information management
This work is licensed under a
Creative www.ukoln.ac.uk
Commons Attribution- 2.0
licence (but note caveat)
Idea from Cameron Neylon
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Slide Concept by Cameron Neylon, who has waived all copyright and related or neighbouring rights. This slide only CCZero.
Social MediaAIcons
adapted
with permission
from
originals bymanagement
Christopher Ross. Original images are available
under GPL at:
centre
of expertise
in digital
information
www.ukoln.ac.uk
http://www.thisismyurl.com/free-downloads/15-free-speech-bubble-icons-for-popular-websites
This year’s theme ….
Embedding
Innovation
This
year’s theme
….
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Context
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The known knowns:
• £9,000 fees
• Growth in use of Cloud services, mobile
access, social media, open data, …
The known unknowns:
• Effect of £9,000 fees:
levels of funding; user expectations; …
• Sustainability of services:
in the Cloud and in-house
The unknown unknowns:
• Google / Facebook / … go out-of-business?
A centre of expertise in digital information management
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• Poppleton University forced to close
IWMW History
Early Years
1997
1998
1999
Launch at KCL
IWMW brand
“Who will rid me of this
troublesome beast?”
Professor John Slater,
PVC Learning & Teaching
at University of Kent
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www.ukoln.ac.uk
IWMW History
Growth of the community
2000
2001
2002
“A Controversial Proposal”
First live video-streaming of plenary talks
Derek Law, University Librarian & Director of Information
Strategy at University of Strathclyde on:
“Avoiding turf wars, hiding real ownership costs, not
scaring the management and letting everyone else
think it was their idea”
175 participants
18-20
finished
daymanagement
before England vs Brazil
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expertise in
digital information
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IWMW History
The Web Management Years
2003
2004
2005
Professor Melville, VC,
University of Kent on
“exciting opportunities”
Transforming the Organisation: talks on
Web strategies, e-business, intranets, ….
CMS: our shared challenges
There Is No Silver Bullet
The CMS Panel
WiFi / London Bombing
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www.ukoln.ac.uk
IWMW History
The Web 2.0 Years
2006
2007
2008
Developing a Web 2.0 Strategy
What Does Openness Mean to the Web Manager?
Let the Students do the Talking...
Can Your Web Site Be Your API?
Science in the YouTube Age
Unleashing the Tribe
150+ people watched live
video stream
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www.ukoln.ac.uk
IWMW History
The Economic Cloud
2009
2010
2011
Launch of iwmw.ukoln.ac.uk
Headlights on Dark Roads
“The Web In Turbulent Times”:
• ‘So what do you do exactly?’ In challenging
times justifying the roles of the web teams
• No money? No matter - Improve your website
with next to no cash
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“Responding to Change”:
• Marketing and Other Dirty Words
• Using activity data to support your users
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• Embedding Web 2.0
‘Times They Are A-Changing’
Perfect storm hits higher education:
• Credit crunch
• New government
• Student fees
• Continued technological development
Need to be able to respond to changing
environment
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www.ukoln.ac.uk
Who Provides IWMW?
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IWMW 19972011:
• Provided by
UKOLN
• Chaired by
Brian Kelly
(all) and
Marieke Guy
(2006-11)
IWMW 2012:
• Provided by
Innovation
Support
Centre (ISC)
www.ukoln.ac.uk
at UKOLN
JISC ISC at UKOLN
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UKOLN ISC is
“a JISC-funded
initiative which
supports innovation
in the Higher and
Further Education
sectors ofwww.ukoln.ac.uk
the UK”
IRG at UKOLN
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IRG at UKOLN:
“delivers UKOLN’s
contribution to the
Digital Curation
Centre and an ever
evolving portfolio of
research projects”
www.ukoln.ac.uk
Challenges of Innovation
Event amplification:
Exploiting:
• WiFi networks
• Mobile devices
• Widely-used tools (e.g.
Twitter)
To facilitate:
• Discussions
• Exchange of ideas for
participants
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www.ukoln.ac.uk
Event amplification:
Exploiting WiFi
networks; videostreaming; etc.
To:
• Amplify discussions
• Share ideas with a
wider community of
remote participants
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Janet McKnight (@J4)
keeping up-to-date at
#IWMW11 while on
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maternity leavewww.ukoln.ac.uk
Challenges of Innovation
Nobody will turn up
at future events
This will be bad
for everyone
What’s the business model?
What are implications for the
future?
We should charge the
remote audience!
Perhaps we should
block WiFi?
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www.ukoln.ac.uk
Challenges of Innovation
http://isc.ukoln.ac.uk/blog/
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But:
• We don’t exist for the purpose
of running events
• Our aim is “To keep web
managers up-to-date with
developments and best
practices in order that
institutions can exploit the
Web to its full potential”
So:
• We explore innovative
approaches & share
experiences
A centre of expertise in digital information• management
www.ukoln.ac.uk
Report launched today
Challenges of Innovation
What is the purpose of:
• Institutional Web Teams?
• The institutional Web?
Need to:
• Revisit such questions
• Challenge established assumptions
• Be willing to unlearn
Are you:
• Part of a Strategic Web Team which supports
(and informs) institutional strategies?
Feel free to tweet:
• What have you unlearnt over the years?
• ofWhat
you
still have
to unlearn?
A centre
expertisewill
in digital
information
management
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Community as Open
Development
Strong culture of collaboration and sharing
Initially using JISCMail (and F2F events)
Now use of social media:
• Blogs
• Twitter
• Lanyrd
• Google Apps
And always-connected staff:
• 86% of survey use mobiles
in bed for work purposes!
survey!)
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of expertise in
digital information management
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www.ukoln.ac.uk
http://lanyrd.com/2012/iwmw12/
IWMW As a Community
Lanyrd
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www.ukoln.ac.uk
IWMW as a Community
Lanyrd
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Discussion About Cookies
Bottlenose
Much of the recent
discussion about the
ICO’s ‘cookie law’ took
place on Twitter.
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Bottlenose.com can be
used to explore the
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discussions. www.ukoln.ac.uk
Discussion About Cookies
Bottlenose
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www.ukoln.ac.uk
Discussion About Cookies
Bottlenose
Various tools can
be used to
provide
‘personalised
newspapers’
based on links
tweeted, RSS
feeds, …
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www.ukoln.ac.uk
Google+
Scope for
periodic Google
Hangouts?
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www.ukoln.ac.uk
LinkedIn groups:
• UK HE Web
Professions
• Web 2.0 for
Higher
Education
• …
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www.ukoln.ac.uk
Over to You!
http://www.flickr.com/photos/gauri_lama/3039881498/
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http://www.flickr.com/photos/milesbanbery/2692502643/
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Thanks to Our Sponsors
Jadu
Badges & lanyards
Statistics into Decisions
Event amplification / poster
TerminalFour
Sponsored session
Gas Mark 8
Event amplification
Siteimprove
Inserts in delegate pack
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Let IWMW 2012 Begin!
http://www.flickr.com/photos/ssteeples/2697555399/
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