Transcript From Audience to Avatar? Transformational Technologies for the Cultural Sector Dr Liz Lyon Director, UKOLN MLA NE ICT Conference November 2007 UKOLN is supported by: This work is.

From Audience to Avatar?
Transformational
Technologies for the
Cultural Sector
Dr Liz Lyon
Director, UKOLN
MLA NE ICT Conference November 2007
UKOLN is supported by:
This work is licensed under a Creative Commons Licence
Attribution-ShareAlike 2.0
www.ukoln.ac.uk
A centre of expertise in digital information management
Working assumptions, position statements
and supporting 2007 statistics from OCLC
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The Web is “sector-agnostic”
Cultural assets scope is learning and
scholarly research
Digital Strategy development goes
beyond “digitisation”
User-driven Culture2.0 is here now
The Google Generation are tomorrow’s
“curators”
“Always beta” & agile development
cycles impact service delivery
Visitors move in, between and through,
physical and virtual worlds
We can learn from business and
media…..
Overview
1. Digital memories
and digital lives
2. Ensuring longterm access
3. Transforming the
experience
Digital memories and digital lives
“today’s events are tomorrow’s memories for
museums, libraries and archives….”
www.ukoln.ac.uk
A centre of expertise in digital information management
New personal memory devices?
How do we create and manage our personal
digital collections? Hybrid collections?
Collecting
community
memories
http://mapmylondon.com/
Geo-tagged
memories
YouTube : hosting,
broadcasting, sharing
community content
Top social media site : OCLC
Flickr : the People’s Archive?
EPSRC Computing
Grand Challenge
Assisting
recall?
JISC CREW project
Recording presence,
time-based events and
human discourse
Recording discussion,
disagreement, decisions
Microsoft
Research
SenseCam
When everything is
digitally recorded, what
are the implications for
museums & archives?
Gordon Bell, aged 72,
Microsoft Research:
MyLifeBits Project
Life-logging
2007 Articles in
Scientific American
and The New Yorker
Ensuring long-term access
“the life of the average Web site is estimated
at 44days = lifespan of a housefly….
www.ukoln.ac.uk
A centre of expertise in digital information management
Massive digitisation projects
Institutional: legacy
digital surrogates,
born digital media,
Personal
archives
Community content
2012
We need
sustainable
preservation
models
Reference data:
sensor-nets,
environmental,
geospatial,
demographic,
genomic
Linking collections
Curation / Preservation choices?
1. Local (authority) repository / content management
system
2. Regional archive
3. British Library or National Archive (TNA)
4. Disciplinary data centre: UK Data Archive
5. “Public” data repository or service
6. Web archiving services
7. Outsource to commercial data service
8. Ecosystem of hosted lifebits services (Jon Udell)
9. None of these?
10. All of these?
“Institutional” Repositories?
Massive JISC
investment in IRs
Supporting UK Higher
Education institutions
Who provides “institutional”
support for cultural content?
Museum or archive?
Renaissance Hub?
Local authority?
Florida Digital Archive:
archiving state materials
for learning & teaching
UK leadership role: BL, TNA
Digital Preservation Coalition
Tools: e.g. Pronom
UK Digital Curation Centre
http://www.dcc.ac.uk/
• £3M Project
• JISC + EPSRC
• Community
Development lead
• Curation manual
• Briefing papers
• Advocacy, training
• Workshops
Disciplinary data centre : social
sciences & humanities
Blogs: are they preserved? Web archiving
issues: scale, currency, coverage
?
Outsourcing solution?
Commercial data store? Amazon S3
Future hosted lifebits service?
Significant preservation challenges :
awareness, co-ordination, strategy, policy,
advocacy, trust, responsibility, technical
infrastructure, costs …
Transforming the experience
“for the Google Generation, the audience
metaphor is too passive…”
www.ukoln.ac.uk
A centre of expertise in digital information management
Any book
that’s ever
been in print
in < 1 minute?
Shipping now for $400
10.3 oz e-Book reader
from Amazon
Books, newspapers,
magazines, blogs,
bookmarks, notation….
“this very blog is one of
the most popular parts of
the Museum’s website”
“a large number of
visitors will only ever
view the museum’s
content on Flickr”
= No 1 social networking site
Germany 54%
Canada 60%
France 70%
UK 72%
US 75%
Mixi in Japan 91%
“General public respondents are more likely to have used a
social networking or social media site (28%) than to have
searched for or borrowed items from a Library site (20%)”
Facebook:
professional
groups
Facebook:
Organisations
can now join
UK museums & archives
on Facebook, but no UK
public libraries?
Some more statistics….
23 October 2007, >350
social networking sites
16 about “Books”
“13% of the total general
public and 9% of the US
general public respondents
feel that it is the role of the
library to create a social
networking site for their
communities”
“book clubs was the top social
networking service that libraries
should consider if they were to
build social networking sites”
“On 28 September 2007, MySpace had 197 groups
with ‘book club’ in the title”.
Enhancing access?
Powerhouse Museum OPAC 2.0?
Location-based browse,
search…where objects were
made, what else was used at that
location…
Geospatial…..
Add :
Chronological?
Environmental?
Demographic?
Genomic?
Enriching the cultural record
• Tagging, annotation &
(micro) comments
• Reviews, ratings,
authority &
recommendations
• Identifiers, links
• Mash-ups, mixes &
cut ‘n paste culture
• Mining
Wikipedia
model:
community
curation?
Open June 2007,10K visitors
in Second Life virtual gallery
Linking the old physical/real with
the new digital/virtual….
Cultural second lives
Imagine:
If you could adopt an historical / new
identity and relive those experiences
Touch, hold, use, interact with rare
and precious artefacts
Avon
Gallery
University of Sheffield Centre for
Information Literacy SL office
Learn in this medium within the
educational curriculum
SL challenges citizen concepts of
“identity”
Enables “what if?” learning
Collaborate with education & media?
From Audience to Avatar?
…..Take home messages
• Engage with your “audiences”, who are
themselves enthusiastic collectors and
curators, creators and consumers, who
pro-actively participate.
• Data underpins creative culture and
intellectual ideas: we must co-ordinate and
curate for the future.
• Be bold, experimental, innovative: today
you are only limited by your imagination….
Transform the experience
Questions?
Slides will be available at :
http://www.ukoln.ac.uk/ukoln/staff/e.j.lyon/presentations.html
www.ukoln.ac.uk
A centre of expertise in digital information management