Transcript WIPO SERVICES FOR PROMOTING THE STRATEGIC USE OF IP BY SMES LAGOS, June 2010 Marina Sauzet WIPO SME Division.

WIPO SERVICES FOR
PROMOTING THE STRATEGIC
USE OF IP BY SMES
LAGOS, June 2010
Marina Sauzet
WIPO SME Division
OUTLINE
Introduction to WIPO
SMEs Division: Background and
actual situation
 Strategies and Activities
 Activities and opportunities for
Vietnam
Introduction to WIPO
 UN specialized agency with
headquarters in Geneva
 Dedicated to developing a balanced
and accessible international
intellectual property (IP) system,
which rewards creativity, stimulates
innovation and contributes to
economic development while
safeguarding the public interest
 Was established by the WIPO
Convention in 1967
Director General is Francis Gurry
Background
 In September 2000, the WIPO Assemblies
approved the creation of “a substantial new
program of activities, focusing on the IP-related
needs of SMEs worldwide”
 SMEs Division established in October 2000
 Main objective - Enable the greater and more
effective use of IP asset management strategies
by SMEs for strengthening their competitiveness,
especially in developing countries, LDCs and
countries with economies in transition
Actual situation…
A team dedicated to provide technical assistance and capacity
building activities to IP Offices and SMEs support institutions in
the world…
Strategies / Activities
ASSESSMENT
INFORMATION
TRAINING
ACTION
Strategies / Activities – Assessment
 Understand IP needs of SMEs
- Identify barriers to their effective use of the IP system
-
Identify gaps in IP services to SMEs
-
Assess the quality/effectiveness of existing tools on IP for SMEs
- Identify best practices on IP asset management for SMEs
- Analyze case studies on use/non-use of IP by SMEs.
 WIPO’s Needs Assessment Survey of 2008/09
 Standardized methodology for survey/studies on IP for SMEs
(expert group meeting in September 2009)
 Pilot projects in 6 countries: SA, Tanzania, Brazil, India,
Jordan, Poland
Strategies / Activities – Information
 WEBSITE:
www.wipo.int/sme/en
 Objective:
demystify IP for
SMEs
 Page views from
January 1, 2009 to
December 31,
2009: 1,879,689 /
863,252 views in
2008
 An increase of
54%
Strategies / Activities – Information
 Newsletter
 Monthly e-publication:
http://www.wipo.int/sme
 Contents: useful
intellectual property (IP)
information contained in
articles, case studies,
forthcoming IP/SMEs
relevant events, and
published presentations
 33,743 Subscribers
Strategies / Activities – Information
Nearly 100 case studies of SMEs that have successfully used the IP system to enhance
their competitiveness
Strategies / Activities – Information
 Case Studies
Strategies / Activities – Information
 Best Practices
Information on policies, programs, projects and activities
implemented by IP offices, ministries, chambers of commerce,
SME associations, incubators, science parks, universities and
other relevant partners and SME support institutions.
Objective:
 Identify successful mechanisms for making IP rights
more accessible and relevant to SMEs.
 Share this information and facilitate interaction
among institutions involved in such activities
 Encourage the wider adoption and further refinement
of "best practices".
Strategies / Activities – Information
 Best Practice: IP Australia
IP tool box
– IPR, its Commercialization,
management and protection
IP and business strategies
Smart start
http://www.ipaustralia.gov.au/smartstart
/index.htm
IP issues in starting or buying a business
Case studies
Strategies / Activities – Information
 Best Practices: INPI France
- A diagnosis of the current state
of the company regarding its
needs in relation to industrial
property
- A prospective view based on
an understanding of the
development prospects of the
company and an understanding
of the competitive advantages
which can be created by
industrial property
- Recommendations and
avenues for action
Strategies / Activities – Information
 Best Practices Singapore - IPOS
 Workshops for businesses
 SurfIP – IP database search tool
 IP Management for SMEs
Program
 SCOPE IP, a diagnostic tool to help
businesses understand their existing
IP Management status and possible
strategic IP options
 Intellectual Property Management
Capability Development
 IP Audit
IP Education and Training
IP Intelligence and Research
IP Portfolio Management
IP Strategy
IP Valuation
Licensing
 Funding support is available up
to 50% of costs
Strategies / Activities – Information
National Office for Technology
Acquisition and Promotion - Nigeria

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Awareness creation through
seminars and workshops
Publications
Patent Information Documentation
Centre (PIDC)
Assist local inventors patent their
inventions
 The inventor is assisted and
guided in the completion of a
patent application form.
NOTAP conducts a global
search through the PIDC. If the
conditions of patentability are
met NOTAP submits the
Application to the IP office and
pays the relevant registration
fees and processes it at the
Patent Registry until the
certificate is issued;
Strategies / Activities – Information
Easy to read, practical, business friendly guides
Strategies / Activities – Information
 Translation and/or Customization projects
Countries are encouraged to translate and or adapt the guides to their local
language (s) and their laws and procedures.

One or more guides, completed or ongoing in the following 60 countries:
Afghanistan, Algeria, Argentina, Bulgaria, Croatia, Czech Republic, Democratic
People’s Republic of Korea, Dominican Republic, Egypt, El Salvador, Ethiopia,
Hungary, India, Iran, Indonesia, Israel, Italy, Jamaica, Kenya, Laos, Latvia,
Lithuania, Macedonia, Malaysia, Malta, Moldova, Mongolia, Morocco,
Mozambique, Nepal, Pakistan, Poland, Romania, Serbia, Slovakia, Spain, Sri
Lanka, Tanzania, Thailand, Tunisia, Turkey, Uganda, Uruguay, Vietnam, 16
members countries of the OAPI (combined, single version)
Translations and/or adaptation projects
Countries are encouraged to translate and or adapt
the guides to their local language (s) and their laws
and procedures.
Uruguay
mozambique
Over 20 countries have completed such translations
and adaptations. Around 20 more have signed
agreements and are in the process of completing.
Macedonia
Algeria
Strategies / Activities – Training
 Distance learning programs: IP Panorama multimedia Toolkit
Basic Modules
1. Importance of IP for SMEs
2. Trademarks and Industrial
Designs
3. Invention and Patent
4. Trade Secrets
5. Copyright and Related
Rights
6. Patent Information
Advanced Modules
7. Technology Licensing in a
Strategic Partnership
8. IP in the Digital Economy
9. IP and International Trade
10. IP Audit
11. Valuation of IP assets
12. Trademarks licensing
 Free Access through Internet:
http://www.wipo.int/sme/en/multimedia/
 Distribution of IP PANORAMA CD to member states and partners
 Target audience: Entrepreneurs, employees of enterprise, especially
SMEs and SMEs support institutions; University students, including
students of engineering, MBA schools or law schools, and various other
educational institutions; General public and policy makers
 IP for Business Course
Strategies / Activities - Action
 Events
Strategies / Activities – Action
Offensive use of IP by SMEs
Country competitiveness = SMEs competitiveness (90% of
SMEs in the world)
 Focus on « collectives » and/ or approaches by sectors
Economy of scale with the sharing of resources (R&D,
innovation, marketing), creation of common goal, possibility
of creation of cluster’s brand.
 Four fundamental questions :
Where are we ? Where do we want to go ? How to go ? With
whom do we want to go?
Strategies / Activities – Action (3)
Approach by sectors (Using IP for clusters development)
Sector
Opportunities and Threats
Competitive Advantage
With IP
Products
Strengths and Weaknesses
Strategies / Activities – Action
With whom do we want to go?
 Clusters are geographic concentrations of interconnected
companies, specialized suppliers, service providers, and
associated institutions in a particular field that are present in a
nation or region.
 Clusters arise because they increase the productivity with
which companies can compete
 Cluster as a tool for economic development.
 Partnerships private /
public (Universities, research
centers, private companies
Strategies / Activities – Action
 Patent mapping approach by Toryod in Thailand to enhance clusters
competitiveness
http://www.toryod.com
Patent Map are widely used to
facilitate the work of the Experts
which analyze, select and
comment the most relevant data.
Toryod in Thailand use widely this
technique to map patents coming
from various fields relevant with
the cluster policy developed by the
country for the improvement of
existing products or services
(green tea, palm oil, coconut…)
Partnerships are key for the
cluster’s competitiveness
Strategies / Activities – Action
After Nollywood and the financial services…
which area could be developed in Nigeria with
IP?
What is the branding strategy of Nollywood?
How technological innovation can contribute to
the international success of Nollywood?
THANK YOU FOR YOUR
ATTENTION
Marina Sauzet
www.wipo.int/smes
[email protected]