Transcript PUBLIC SPEAKING Beginning and Ending Your Speech Copyright 2012 The Introduction • Get attention, interest • Reveal topic • Establish credibility • Establish goodwill • Preview body.

PUBLIC SPEAKING
Beginning and Ending Your Speech
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The Introduction
• Get attention, interest
• Reveal topic
• Establish credibility
• Establish goodwill
• Preview body of speech
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How to Gain Attention
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Relate topic to audience
State importance of topic
Startle audience
Arouse curiosity
Question audience
Begin with quotation
Tell story
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Relating to Audience
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Telling a Story
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Credibility
Perception of speaker’s
qualifications
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Goodwill
Perception of whether speaker has
best interests of audience in mind
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Preview Statement
• Statement in introduction that identifies
main points to be discussed in body
• Could include your central idea
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Presenting Preview Statements
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Preparing the Introduction
• Be concise (10-20 percent of speech)
• Look for introductory materials as you
research
• Be creative
• Finalize wording after body is done
• Work out content, delivery in detail
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Sample Introduction
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The Conclusion
• Signal end of speech
• Reinforce central idea
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Crescendo Ending
Building to zenith of power,
intensity
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Using Crescendo Ending
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Dissolve Ending
Generating emotional appeal by
fading to dramatic final statement
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Reinforce Central Idea
• Summarize speech
• End with quotation
• Make dramatic statement
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Summarizing in Conclusion
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Linking Conclusion to Introduction
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Preparing the Conclusion
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Look for materials while researching
Conclude with bang, not whimper
Be brief (5-10 percent of speech)
Work out content, delivery in detail
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