Transcript Volunteer Leader Webcast Series: College Relations Incorporating Students and YPs into Professional Chapters Tara A. Fournier, PHR, Manager, Member Engagement Scott Ferrin, SPHR, Field Services Director – Southwest Central.

Volunteer
Leader
Webcast
Series:
College
Relations
Incorporating Students and YPs
into Professional Chapters
Tara A. Fournier, PHR, Manager, Member Engagement
Scott Ferrin, SPHR, Field Services Director – Southwest Central Region
Agenda
• State of College Relations
• Student Conferences
• Recruiting from College Students
• Engaging Young Professionals
• Chapter Case Studies
State of SHRM College Relations
Student Chapters & Membership
• 16,000 + Student Members
• 475 + Student Chapters
• And growing!
• Newly Chartered Chapters include:
> Webster University, Greenville, SC
> Bryant & Stratton College, Richmond, VA
> Bimidji State University, Bimidji, MN
• 12 additional student chapters in affiliation process
SHRM Student Members: Who Are They?
• Undergraduates or Graduates in an HR-related degree
program
• Adult learners or first time college students
• Join SHRM for access to internships, career
development, networking opportunities, preparation for
workforce, case study competition, certification prep, etc.
• Future leaders in the
profession
SHRM Student Members: Engagement
SHRM Student Membership Benefits
• Access to exclusive HR Internships
> via internships.com
• Annual Student Conference
• Regional Student Conferences
> Case Competition
> Educational Sessions
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Assurance of Learning Assessment
SHRM Foundation Scholarships
Research Articles, Latest HR News on shrm.org
HR Tools, Templates and Resources
Webcasts
Social Media: SHRM Connect, Twitter (#shrmstudent),
LinkedIn, Facebook
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SHRM Student Chapters: Engagement
• Company tours
• Student conferences
• Resume writing workshops
• Interviewing workshops
• Fundraisers
• Internship programs
• Social events
SHRM Students: What Are they Doing?
SHRM Student Membership Benefits
• 2012 Regional Student Conferences
> Held in five locations this spring
> 477 Students, Advisors and Volunteers participated
> $25,000 awarded
• Case Competition
> Winners:
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Houghton College (NY)
University of Tennessee – Knoxville
Thunderbird International School of Management (Arizona)
University of Illinois – Urbana Champaign
University of Nevada, Reno
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2012 Annual Student Conference
Atlanta
June 23 – 24, 2012
Marriott Marquis
265 Peachtree Ave. Northeast
Keynote Speakers:
Sara Rynes,
2011 Michael R. Losey Human Resource
Research Award Winner
Jeff Tobe, CSP
2012 Annual Student Conference: June 23-24
2012 SHRM Annual Student Conference
 Held in conjunction with SHRM Annual Conference &
Exposition in Atlanta
 400 students and faculty and 12,000 professionals
expected to attend
 Students and faculty members receive a nearly 80%
discount. Registration includes access to both student
AND professional conferences as well as the exposition,
keynote speakers and entertainment.
 Students:
 Faculty:
$275 through May 24
$320 May 25 – June 23
$350 through May 24
$485 May 25 – June 23
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Recruiting from College Students
Why?
• College students are the future of our profession
> The U.S. Bureau of Labor Statistics projects an increase of
22% in HR employment by 2018 – compared to a 10.7%
increase for all occupations
• Natural flow of students
> 16,000 + Student SHRM Members
> They do eventually graduate 
> Student dynamics have changed
Recruiting from College Students
Why? (continued)
• College Students are already in Chapters
> 475 + Student Chapters
> 5,000 + Student Chapter members
> Understand the format
• Students want what we’ve got
> Developing professional skills
> Mentoring
Recruiting from College Students
How?
• Existing Chapter Structure
> College Relations Board member
> Joint Meetings for Events and Conferences
• Holiday Meeting
• Annual Chapter Conference or Legal Update
• Student and Young Professional programs
> Basics training
> Mentoring and networking
> Developing in an HR Career
Recruiting from College Students
How? (continued)
• Special Student Pricing
> Annual Chapter Membership cost
• SHRM - $35 to $80 to $80 to $180
> Discounted Chapter Meetings
• Free student guest
• At or below costs
• Student Chapter Board position
> Current Student Chapter President
• Attend minimum quarterly
> Supports addition of YP Board position
Recruiting from College Students
How? (continued)
• Support Student Conference
> Annual Chapter Scholarship for Student Team
> Practice Case Competition
• Chapter Judges
• At Chapter Meeting
• At-Large Students
> Mailing Lists
• Targeted by University
> E-Blasts
• Chapter Student Programs
Recruiting from College Students
When?
• Student Chapter annual cycle
> Students begin programs in Fall Semester
> Submit the student chapter information form online by
September 30
> Recruit and retain at least eight SHRM student members in
the chapter by November 30
> Professional Chapter – Act as a Bridge
• Provide succession planning assistance to student chapter
> Must submit section 1 of the Student Chapter Merit Award
reporting document. Due March 31 of each year
• Charter Chapters
> Provide leadership and support for student efforts
Engaging Young Professionals
• Who is a Young Professional (YP)?
> Two definitions
• HR Professional under age 30
• HR Professional with less than 10 years of HR experience
Incorporating YPs into SHRM Chapters
• Why YPs?
> Chapter Succession Planning: They are the Future
• As Boomers retire, Millennials are entering the workforce –
need to embrace this group and find ways to engage and
incorporate to maintain and grow chapter membership.
• What are YPs looking for?
> Developing their HR Career
> Networking
> Education/Professional Development
> Mentors
> Leadership Skills and Development
State of Young Professionals: What is SHRM Doing?
• SHRM is diligently working on developing a nationwide
YP engagement initiative
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Young Professional Advisory Council
Focus Group at 2012 Annual Conference
Survey of YPs coming in Q3
Pilot groups in Chicago, New York, Seattle and
Washington, DC.
> Kick-Off Events
• Chicago – Networking Happy Hour in April 2012
– 63 attendees
• Seattle – Networking Happy Hour May 2012
– 46 attendees
YP Groups: What Are They Doing?
• Networking Happy Hours
• Trips to Baseball Game/Sporting Events
• Mentoring College Students
• Book club – “Meet to Read”
• PHR Preparation Study Groups
• Trivia Nights
Chapters and State Councils: What Can They Do?
• On the State or Chapter Level, what are other chapters
and states doing to engage and incorporate YPs into their
structure?
> Three Chapter Examples
• CHRA – Denver
• SHRP – Chicago
• HR/NY – New York
CHRA YP Efforts
CHRA
Super Mega Chapter in Denver, CO
• Mentor Program
• Socials
• Targeted Professional Development
• Volunteer Opportunities
• Other local connections
• Timing for events
SHRP YP Engagement Efforts
SHRP
• Mega Chapter in Chicago
• Emerging Leaders Program
• YP Initiative in Chicago
SHRP – CHICAGO CHAPTER OF SHRM
“We are committed to our future leaders.”
– SHRP Board
Mission & Objectives
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Recruit, ENGAGE, and retain Emerging HR Leaders
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Offer compelling professional DEVELOPMENT
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Advance HR profession by PREPARING our future HR leaders
Structure
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Board positions – Emerging HR Leaders & College Relations
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Partner with SHRM & HR YP group
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Committee of Emerging HR Leaders
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Education, Marketing, Membership
Our Committee & Emerging HR Leader Interviews
Kickoff Networking Event
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Free
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Evening event
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All Emerging HR Leaders
Educational Event – The Road to HR Leadership
Roundtable: Finding Your HR Niche
Future Plans – What We’re Thinking
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“How to Network” networking event
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Mentorship program
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Partnering & volunteering with area schools
SHRP – CHICAGO CHAPTER OF SHRM
“We are committed to our future leaders.”
– SHRP Board
HR/NY YP Engagement Efforts
HR/NY
• Super Mega Chapter in New York City
• Gen XtraordinarY SIG
TM
GenXtraordinarY™ SIG
• Special Group, Special Name
• Formed in December 2010
• By-product of HR/NY branding study &
personal experience of HR/NY President
• Roles within SIG
> Official: Chair and Co-Chair
> Unofficial: Advisor/Mentor/Coach
Programs/Events
• Two Programs for Inaugural Year
> Generational Stereotypes Defied: Removing the labels to
help drive the business- November, 2011
> Generational Stereotypes Defied: It's NOT Our Birth Year
that Defines Us -It's Our Unique Behavioral Strengths and
Tendencies – April 25, 2012
• Other Activities
> Event with Mentoring Committee- Summer 2012
> Networking events with other SIGS- TBD
Best Practices
• Exposure at monthly Board Meetings
• Board Member liaisons
• Administrative support
• Continued focus on the larger SHRM YP picture
• Patience
Learning Curves
• Looking at things from a different lens
• Managing their “urgency” vs. reality of demands
upon others’ times
• Informal communications and message being
received
• Providing more direction
Summary and Take-aways
• State of College Relations – Healthy and Growing! (Find
one near you!)
• Student Engagement & Training – Annual Conference
and Regional Conference Options
• Recruiting from College Students – Why, How and When
for your Local Chapter
• Engaging Young Professionals – You Have Them, Are
You Keeping Them and Engaging Them?
• Some Great Examples of YP Engagement – Thanks to
CHRA, SHRP and HR/NY!
Call To Action
Students are graduating now!
• Request your lists
• Schedule programs or special networking and mentoring
opportunities in July – August
• Invite them to your meetings in August or September
• Schedule an extra ½ hour before your regular meetings
to help students transition into your chapter
Plan for YPs today!
• As you review board positions and succession planning,
consider adding YP-related board positions
• Consider YP activities as part of your chapter plan
Thank You
• Emily Marquis, CHRA
• Courtney Templin, SHRP
• Heather Evans, HR/NY
Questions?
Questions?
Contact Us!
Tara A. Fournier, PHR
Manager, Member Engagement
[email protected]
703-535-6074
Twitter: @SHRMTara
Scott Ferrin, SPHR
Field Services Director
Southwest Central Region
[email protected]
703-535-6453
Twitter: @SHRMScott