Transcript Chapter II Retailing Management By Aj-Kulachatr Chatrakul Na Ayudhaya Mareketing Department Business Administration Faculty Aj-Kulachatr Chatrakul Na.

Chapter II
Retailing Management
By
Aj-Kulachatr Chatrakul Na Ayudhaya
Mareketing Department
Business Administration Faculty
Aj-Kulachatr Chatrakul Na
1
Chapter II : Retailing
Management
Retailing Management : the procedure of
Planning , Organizing , Staffing , Directing
and Controlling in retail business to
approach the
o b j e c t i v e s f i r m.
Component of Successful in Retailing
Management
1. Manager Personality
5. Firm
Organization
2. Financial Status
6. Retailing
Technology
Aj-Kulachatr Chatrakul Na
2
Chapter II : Retailing Management
Properties of Retailing
Manager
•
•
•
•
•
•
•
•
•
Financial Status
• Initial Capital (Fixed)
• Working Capital
(Current)
Source of Fund
• Personal Saving
• Loan (Commercial
Loan)
• Trade Credit
• Profit (Accumulative)
• Stock Trading
Knowledge
Experience
Drive
Friendliness
Leadership
Decision Making
Vision
Character
Administration
Ability
Aj-Kulachatr Chatrakul Na
3
Chapter II : Retailing
Management Retailing Business
Policy
Corporate Policy
• Company
Policies
• Legal Policies
• Inter-trade
Policies
• Competition
• Merchandise Policies
– Type of goods
– Quality
– Price
• Sale Promotion
Policies
• Customer Service
Policies
• Personal Policies
• General Policies
Aj-Kulachatr Chatrakul Na
4
Chapter II : Retailing
Management Human Resource
Policies
• Personal Properties
– Customer Relation
Properties
– Physical Skill
– Artificial Skill
– Mathematics
– Friendliness
– Acknowledgement
• Personal Properties
– Good Impression
– Good Personality
• Venturesome Spirit
• Loyalty
• Initiative
• dilligent
– Good Social Traits
• Enthusiastic
• Friendly
• Compromise
Aj-Kulachatr Chatrakul Na
5
Chapter II : Retailing
Management Retailing Business
Structure
• Organization Management
– Organization Charts
– Need of Flexibility in
Organization
• Type of Retailing Organization
– Small and Medium
Enterprise
– Large scale Enterprise
• Department
Organization
• Chain Organization
Aj-Kulachatr Chatrakul Na
6
Chapter II : Retailing
Management
Retailing Business Structure
Small Organization Structure
Small and Medium Scale Retailing Organization Structure
Store Manager
Purchasing
Cashiers
Store Front
Accounting
Technicians
Store Font
Aj-Kulachatr Chatrakul Na
Logistic
Warehouse
Transport
7
Chapter II : Retailing
Management
Large
Organization
Structure
Retailing Business Structure
Large Scale Retailing Organization Structure
Store Manager Dept. Head
Assistance Store Manager
Purchasing
Store Front Mng.
Accounting
Technicians
Logistic
Specification
Store Front 1
Cashiers
Warehouse
Auditing
Stroe Front 2
Documentary
Recieving
Transport
Financing/Banking
Clerk
Aj-Kulachatr Chatrakul Na
8
Large Organization Structure
• Department Store Organization
– Merchandising Division
• Purchasing , Store Controller , Selling , Customer
Service
– Publicity Division
• Advertising and Sale Promotion
– Operating Division
• Store Maintenance Supplies , Equipment ,
Property
• Customer Service Safety Management
• Operating Activities
Personal Management
– Control Division : Treasurer , Accounting , Financing
Aj-Kulachatr Chatrakul Na
9
Large Organization Structure
• Chain Store Organization
– Centralization ; Head Office , Staff and Line , Branch Store Administration
– Information System for Administration
Chain Store Organization Chart
District Manager
Area 1 Manager
Area 2 Manager
Area 3 Manager
Store Operation Manager
Store Operation Manager
Store Operation Manager
Store Operation
Warehousing
Personal
Merchandising
Accounting
Purchasing
Treasurer
Transporting
Maintenance
Aj-Kulachatr Chatrakul Na
10