OPPORTUNITIES IN THE CASINO & GAMING MARKET

A vertical focus for approaching new clients

March 2014

March 2014

Source: InfoTrends 2012, AGA Survey of Casino Entertainment, 2013

The Market Defined

ESTABLISHMENTS YOU’RE FAMILIAR WITH

The casino and gaming market is made up of a variety of establishments, including casinos, hotels, sports betting establishments, bingo halls, floating casinos, restaurants, retail shopping and other tourist attractions

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March 2014

Source: InfoTrends 2012, AGA Survey of Casino Entertainment, 2013

Top Trends For This Market

• Casino revenue has recovered from post-2009 recession • Stand-alone printed direct mail on the decrease BUT • Acknowledged to drive traffic to online components • Integrated cross-media campaigns on the rise • Spending on mobile and social marketing on the rise (seen as the two fastest growing channels) • Data-driven marketing solutions to continue to play key role in future

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March 2014

Source: InfoTrends 2012, AGA Survey of Casino Entertainment, 2013

Profile of Casino Visitors

• More than one-third of US population visited a casino in 2012 • Young people, aged 21-35, had highest rate of casino visits • 52% of casino visitors have completed college • Roughly half of casino visitors have household income of over $60,000 • Playing lottery (53%) and casino gambling (32%) were most popular forms of gambling in 2012 • 9 out of 10 young adult casino visitors plan to return within next year • 61% of casino visitors say slot machines are their favorite casino game

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March 2014

Source: InfoTrends 2012, AGA Survey of Casino Entertainment, 2013

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Multi-Channel Marketing: Loyalty programs and campaigns to drive revenue & collect customer data

March 2014 ACCORDING TO V12 GROUP

Did you know that 95% of casino marketers believe marketing programs will change and develop in the coming 10-15 years, especially in regard to use of targeted cross-media communications and understanding of player behavior?

SOURCE: V12 GROUP, 2013, “NO LUCK REQUIRED, HOW THE RIGHT DATA CAN IMPROVE CASINO MARKETING CAMPAIGNS”

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March 2014

Source: InfoTrends 2012, AGA Survey of Casino Entertainment, 2013

So, what are they producing?

Casino and gaming establishments have a wide variety of marketing communication needs. All of these needs provide a tangible opportunity for your company’s services.

• Cross media communications • Data analytics and data mining • Direct mail • Social Media Marketing • Email & Mobile Marketing

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March 2014

Source: InfoTrends 2012, AGA Survey of Casino Entertainment, 2013

Think Outside the Slots…

• In the casino and gaming industry, data is king!

• 67% of casinos use Player Club Cards, making data for personalized print easily accessible • There are opportunities to sell and support other activities • 26% of casino visitors never or rarely gamble • 69% of visitors eat at fine dining restaurants • 55% of visitors see live entertainment

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March 2014

Bringing More Value

One way to differentiate your company is to provide unique materials that enable higher value printed products to be created. Mohawk Specialty Digital Substrates can help you provide this value to your gaming customers.

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March 2014 10

Wynn Las Vegas Las Vegas, Nevada Prairie Band Casino & Resort Mayetta, Kansas

“Choosing the right paper accentuates your messages to the guest. It says you care.

Having something tangible in your hand that feels good, from the gift card, letter, invitation or marketing offer we send, holding it and touching it has a more lasting impression.

Print is not deleted from their mind as easily as a ‘click’.”

DORIS YOUNG, CREATIVE DIRECTOR, WYNN LAS VEGAS

March 2014

Source: InfoTrends 2012

Prairie Band Casino & Resort

• Direct Mail targeting players who hadn’t visited casino in 3 months • Promotion: free night’s stay and free play offer • Luggage tag was incorporated into design of mailer (Helping recipient visualize themselves on trip) • Results: 19% response rate, 80% lift in incremental guests, 670% ROI

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Source: InfoTrends 2012, AGA Survey of Casino Entertainment, 2013

March 2014

Why You Should Consider Pursuing this Market

The casino and gaming market provides many revenue opportunities for you as a print service provider. The opportunities include these key products and services: • Database management • Data-driven personalization • Campaign management • Cross-Media services • High-quality digital print

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April 25, 2020 WE CAN HELP

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