Transcript Kotler / Armstrong, Chapter 19 The most common form of trade restriction, consisting of a tax by a foreign government against certain imported.

Kotler / Armstrong, Chapter 19
The most common form of trade restriction,
consisting of a tax by a foreign government
against certain imported products, is a(an)
_____.
1. tariff
2. quota
3. embargo
4. strike
Kotler / Armstrong, Chapter 19
The most common form of trade restriction,
consisting of a tax by a foreign government
against certain imported products, is a(an)
_____.
1. tariff
2. quota
3. embargo
4. strike
Kotler / Armstrong, Chapter 19
The purpose of a(n) _____ is to conserve on
foreign exchange and to protect local
industry and employment.
1. treaty
2. quota
3. importing
4. monetary control
Kotler / Armstrong, Chapter 19
The purpose of a(n) _____ is to conserve on
foreign exchange and to protect local
industry and employment.
1. treaty
2. quota
3. importing
4. monetary control
Kotler / Armstrong, Chapter 19
The General Agreement on Tariffs and Trade
(GATT) was signed in ______.
1. 2004
2. 1947
3. 2001
4. 1991
Kotler / Armstrong, Chapter 19
The General Agreement on Tariffs and Trade
(GATT) was signed in ______.
1. 2004
2. 1947
3. 2001
4. 1991
Kotler / Armstrong, Chapter 19
The purpose of the World Trade Organization
(WTO) is to _____.
1. set up marketing offices
2. increase nontariff trade barriers
3. enforce GATT rules
4. establish new products/services globally
Kotler / Armstrong, Chapter 19
The purpose of the World Trade Organization
(WTO) is to _____.
1. set up marketing offices
2. increase nontariff trade barriers
3. enforce GATT rules
4. establish new products/services globally
Kotler / Armstrong, Chapter 19
The two economic factors that reflect a country’s
attractiveness as a market are _______.
1. population size and gross national product
(GNP)
2. population density and income distribution
3. industrial structure and income
distribution
4. population size and population density
Kotler / Armstrong, Chapter 19
The two economic factors that reflect a country’s
attractiveness as a market are _______.
1. population size and gross national product
(GNP)
2. population density and income distribution
3. industrial structure and income
distribution
4. population size and population density
Kotler / Armstrong, Chapter 19
Which industrial structure relates to a country
that is rich in one or more natural resources
but poor in other ways?
1. subsistence
2. industrializing
3. raw material exporting
4. industrial
Kotler / Armstrong, Chapter 19
Which industrial structure relates to a country
that is rich in one or more natural resources
but poor in other ways?
1. subsistence
2. industrializing
3. raw material exporting
4. industrial
Kotler / Armstrong, Chapter 19
The United States is considered to have which
type of industrial structure?
1. subsistence
2. industrializing
3. raw material exporting
4. industrial
Kotler / Armstrong, Chapter 19
The United States is considered to have which
type of industrial structure?
1. subsistence
2. industrializing
3. raw material exporting
4. industrial
Kotler / Armstrong, Chapter 19
Which of the following is not a factor to consider
of a country’s political-legal environment?
1. attitudes toward international buying
2. government bureaucracy
3. monetary regulations
4. all of the above
Kotler / Armstrong, Chapter 19
Which of the following is not a factor to consider
of a country’s political-legal environment?
1. attitudes toward international buying
2. government bureaucracy
3. monetary regulations
4. all of the above
Kotler / Armstrong, Chapter 19
International trade involving the direct or indirect
exchange of goods for other goods instead of
cash is called countertrade.
1. true
2. false
Kotler / Armstrong, Chapter 19
International trade involving the direct or indirect
exchange of goods for other goods instead of
cash is called countertrade.
1. true
2. false
Kotler / Armstrong, Chapter 19
Overlooking cultural difference can result in
embarrassing marketing mistakes.
1. true
2. false
Kotler / Armstrong, Chapter 19
Overlooking cultural difference can result in
embarrassing marketing mistakes.
1. true
2. false
Kotler / Armstrong, Chapter 19
Global markets should be ranked on which of the
following?
1. market size
2. market growth
3. competitive advantage
4. all of the above
Kotler / Armstrong, Chapter 19
Global markets should be ranked on which of the
following?
1. market size
2. market growth
3. competitive advantage
4. all of the above
Kotler / Armstrong, Chapter 19
Entering a foreign market by selling goods
produced in the company’s home country,
often with little modification, is called _____.
1. importing
2. exporting
3. licensing
4. management contracting
Kotler / Armstrong, Chapter 19
Entering a foreign market by selling goods
produced in the company’s home country,
often with little modification, is called _____.
1. importing
2. exporting
3. licensing
4. management contracting
Kotler / Armstrong, Chapter 19
Which of the following is not a type of joint
venturing?
1. indirect exporting
2. licensing
3. contract manufacturing
4. management contracting
Kotler / Armstrong, Chapter 19
Which of the following is not a type of joint
venturing?
1. indirect exporting
2. licensing
3. contract manufacturing
4. management contracting
Kotler / Armstrong, Chapter 19
A joint venture in which your company contracts
with manufacturers in a foreign market to
produce your product is referred to as _____.
1. indirect exporting
2. tariffs
3. contract manufacturing
4. management control
Kotler / Armstrong, Chapter 19
A joint venture in which your company contracts
with manufacturers in a foreign market to
produce your product is referred to as _____.
1. indirect exporting
2. tariffs
3. contract manufacturing
4. management control
Kotler / Armstrong, Chapter 19
A low-risk form of joint venturing in which the
domestic firm provides the management
know-how is _____.
1. management contracting
2. a tariff
3. contract manufacturing
4. administrative selling
Kotler / Armstrong, Chapter 19
A low-risk form of joint venturing in which the
domestic firm provides the management
know-how is _____.
1. management contracting
2. a tariff
3. contract manufacturing
4. administrative selling
Kotler / Armstrong, Chapter 19
The easiest of the three modes used to enter a
foreign market is by _____.
1. exporting
2. joint ventures
3. contract manufacturing
4. direct investment
Kotler / Armstrong, Chapter 19
The easiest of the three modes used to enter a
foreign market is by _____.
1. exporting
2. joint ventures
3. contract manufacturing
4. direct investment
Kotler / Armstrong, Chapter 19
The biggest investment in a global market comes
from _____.
1. indirect investment
2. joint ownership
3. contract manufacturing
4. direct investment
Kotler / Armstrong, Chapter 19
The biggest investment in a global market comes
from _____.
1. indirect investment
2. joint ownership
3. contract manufacturing
4. direct investment
Kotler / Armstrong, Chapter 19
A _____ marketing mix uses the same marketing
approaches worldwide.
1. global
2. standardized
3. generalized
4. Park Avenue
Kotler / Armstrong, Chapter 19
A _____ marketing mix uses the same marketing
approaches worldwide.
1. global
2. standardized
3. generalized
4. Park Avenue
Kotler / Armstrong, Chapter 19
When using a “standardized marketing mix,”
international markets are urged to “think
globally but act locally.”
1. true
2. false
Kotler / Armstrong, Chapter 19
When using a “standardized marketing mix,”
international markets are urged to “think
globally but act locally.”
1. true
2. false
Kotler / Armstrong, Chapter 19
Creating new products or services for new
foreign markets is called _____.
1. product extension
2. product invention
3. product adaptation
4. new product mix
Kotler / Armstrong, Chapter 19
Creating new products or services for new
foreign markets is called _____.
1. product extension
2. product invention
3. product adaptation
4. new product mix