Kotler / Armstrong, Chapter 5 Consumer behavior refers to the buying behavior of final customers. 1.
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Kotler / Armstrong, Chapter 5 Consumer behavior refers to the buying behavior of final customers.
1. true 2. false
Kotler / Armstrong, Chapter 5 Consumer behavior refers to the buying behavior of final customers.
1. true 2. false
Kotler / Armstrong, Chapter 5 Buyer characteristics and the buyer decision process are two parts of ________.
1.
Buyer’s black box 2.
3.
4.
Buyer’s white box Buyer’s red box Buyer’s shopping box
Kotler / Armstrong, Chapter 5 Buyer characteristics and the buyer decision process are two parts of ________.
1.
Buyer’s black box 2.
3.
4.
Buyer’s white box Buyer’s red box Buyer’s shopping box
Kotler / Armstrong, Chapter 5 Consumer purchases are influenced by cultural, _______, personal, and psychological characteristics.
1. cost 2. social 3. health 4. profit
Kotler / Armstrong, Chapter 5 Consumer purchases are influenced by cultural, _______, personal, and psychological characteristics.
1. cost 2. social 3. health 4. profit
Kotler / Armstrong, Chapter 5 Four examples of subculture groups include Hispanic, African American, Asian American, and ____________.
1. middle-class 2. mature consumers 3. RVers 4. echo boomers
Kotler / Armstrong, Chapter 5 Four examples of subculture groups include Hispanic, African American, Asian American, and ____________.
1. middle-class 2. mature consumers 3. RVers 4. echo boomers
Kotler / Armstrong, Chapter 5 Groups of people with shared value systems based on common life experiences are called _____.
1. cohorts 2. generations 3. subcultures 4. affiliate groups
Kotler / Armstrong, Chapter 5 Groups of people with shared value systems based on common life experiences are called _____.
1. cohorts 2. generations 3. subcultures 4. affiliate groups
Kotler / Armstrong, Chapter 5 The fastest-growing and most affluent subculture in the United States is the _____ population.
1. Hispanic 2. African American 3. Asian American 4. mature
Kotler / Armstrong, Chapter 5 The fastest-growing and most affluent subculture in the United States is the _____ population.
1. Hispanic 2. African American 3. Asian American 4. mature
Kotler / Armstrong, Chapter 5 Relatively permanent and ordered divisions in a society whose members share similar values, interests, and behaviors is referred to as ___________.
1. subculture 2. families 3. social class 4. reference groups
Kotler / Armstrong, Chapter 5 Relatively permanent and ordered divisions in a society whose members share similar values, interests, and behaviors is referred to as ___________.
1. subculture 2. families 3. social class 4. reference groups
Kotler / Armstrong, Chapter 5 Which of the following is not one of the major American social classes?
1. upper class 2. working class 3. lower-upper class 4. lower-working class
Kotler / Armstrong, Chapter 5 Which of the following is not one of the major American social classes?
1. upper class 2. working class 3. lower-upper class 4. lower-working class
Kotler / Armstrong, Chapter 5 A person within a reference group who, because of special skills, knowledge, or other characteristics, exerts social influence on others is called a(n) _____.
1. opinion leader 2. mature consumer 3. marketer 4. upper class citizen
Kotler / Armstrong, Chapter 5 A person within a reference group who, because of special skills, knowledge, or other characteristics, exerts social influence on others is called a(n) _____.
1. opinion leader 2. mature consumer 3. marketer 4. upper class citizen
Kotler / Armstrong, Chapter 5 The family is the most important consumer buying organization in American society.
1. true 2. false
Kotler / Armstrong, Chapter 5 The family is the most important consumer buying organization in American society.
1. true 2. false
Kotler / Armstrong, Chapter 5 The VALS classification system measures a person’s _____.
1. income 2. occupation 3. lifestyle 4. personality
Kotler / Armstrong, Chapter 5 The VALS classification system measures a person’s _____.
1. income 2. occupation 3. lifestyle 4. personality
Kotler / Armstrong, Chapter 5 A person’s _____ is his/her unique set of psychological characteristics that are relatively consistent and lasting.
1. self-esteem 2. self-concept 3. lifestyle 4. personality
Kotler / Armstrong, Chapter 5 A person’s _____ is his/her unique set of psychological characteristics that are relatively consistent and lasting.
1. self-esteem 2. self-concept 3. lifestyle 4. personality
Kotler / Armstrong, Chapter 5 Which of the following is not one of the five brand personality traits?
1. ruggedness 2. sophistication 3. self-concept 4. sincerity
Kotler / Armstrong, Chapter 5 Which of the following is not one of the five brand personality traits?
1. ruggedness 2. sophistication 3. self-concept 4. sincerity
Kotler / Armstrong, Chapter 5 Maslow’s hierarchy of needs are psychological, safety, _____, esteem, and self-actualization.
1. social 2. economic 3. lifestyle 4. education
Kotler / Armstrong, Chapter 5 Maslow’s hierarchy of needs are psychological, safety, _____, esteem, and self-actualization.
1. social 2. economic 3. lifestyle 4. education
Kotler / Armstrong, Chapter 5 The process by which people select, organize, and interpret information to form a meaningful picture of the world is _____.
1. sensation 2. learning 3. perception 4. motivation
Kotler / Armstrong, Chapter 5 The process by which people select, organize, and interpret information to form a meaningful picture of the world is _____.
1. sensation 2. learning 3. perception 4. motivation
Kotler / Armstrong, Chapter 5 Attitude is a person’s relatively consistent evaluations, feelings, and tendencies toward an object.
1. true 2. false
Kotler / Armstrong, Chapter 5 Attitude is a person’s relatively consistent evaluations, feelings, and tendencies toward an object.
1. true 2. false
Kotler / Armstrong, Chapter 5 A consumer purchasing fine furniture (which is expensive and for which a brand’s name matters) would probably result in _____ buying behavior.
1. dissonance-reducing 2. variety-seeking 3. complex 4. habitual
Kotler / Armstrong, Chapter 5 A consumer purchasing fine furniture (which is expensive and for which a brand’s name matters) would probably result in _____ buying behavior.
1. dissonance-reducing 2. variety-seeking 3. complex 4. habitual
Kotler / Armstrong, Chapter 5 _____ buying behavior is characterized by low consumer involvement but significant perceived brand differences.
1. Dissonance-reducing 2. Variety-seeking 3. Complex 4. Habitual
Kotler / Armstrong, Chapter 5 _____ buying behavior is characterized by low consumer involvement but significant perceived brand differences.
1. Dissonance-reducing 2. Variety-seeking 3. Complex 4. Habitual
Kotler / Armstrong, Chapter 5 The final step in the buying decision process is getting the rebate.
1. true 2. false
Kotler / Armstrong, Chapter 5 The final step in the buying decision process is getting the rebate.
1. true 2. false
Kotler / Armstrong, Chapter 5 What are the two largest statistical populations in the adoption process?
1. innovators and early majority 2. early adopters and early majority 3. early majority and late majority 4. innovators and laggards
Kotler / Armstrong, Chapter 5 What are the two largest statistical populations in the adoption process?
1. innovators and early majority 2. early adopters and early majority 3. early majority and late majority 4. innovators and laggards
Kotler / Armstrong, Chapter 5 Consumers in different countries may have different attitudes, values, and behaviors. International marketers need to adjust their marketing programs accordingly.
1. true 2. false
Kotler / Armstrong, Chapter 5 Consumers in different countries may have different attitudes, values, and behaviors. International marketers need to adjust their marketing programs accordingly.
1. true 2. false