Transcript Attracting New members to your Club 吸收新會員 JAMES LIN, DTM LGM D-67 2007-2008 Club Officers’ Training 主講人：林義雄 D-67 推廣副總會長.

Attracting New members
to your Club 吸收新會員
JAMES LIN, DTM
LGM D-67
2007-2008 Club Officers’ Training
主講人：林義雄
D-67 推廣副總會長
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LGM’s duties
• Club: 1. Increase club numbers
增加分會數目
2. Assist the weak clubs
拯救弱勢分會
• Member: 1. Increase membership 增加會員數目
2. Keep the existed members 留住原有會員
• Officer: 1. Club dues-renewal report會費繳交報告
2. Club-officer list report 呈報新任幹部名單
3. Area’s Club visiting report
呈報分會訪視報告
• Marketing strategies and activities推廣策略與活動
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Questions
問題
• Question 1
Do you benefit from the educational
programs of Toastmasters ?
你是否從演講會的教育節目獲得好處？
• Question 2：
Are you involved in membership building
activity？
你是否親自參與招募新會員活動？
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Yearly analysis of D-67
Steve: 1-5-1-10/Club
任期年
份
創立新會數
New Clubs
增加新會員數 分區數
New members Areas
20002001
9
9
20012002
7
12
20022003
10
15
20032004
18
20
20042005
9
21
20052006
8
1080
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20062007
12
1073
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2007-2008 District Governor’s Award
總會長最佳執行獎
1, 5, 10, 20 / Area




Build at lease one new club
創立最少1個新分會
At least 5 ACs
最少5個高級溝通員
At least 10 CCs
最少10個合格溝通員
At least 20 New Members
最少20個新會員
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Why Build
Membership?
招募會員的原因
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Four Steps for Building
Club Membership
招募會員的四步驟：
1.
Find prospects
尋覓潛在的會員
2.
Make every meeting great
創作每次例會都很精彩
3.
Help them decide to join
鼓勵他們決定加入
4.
Start them off right
讓他們開始參加活動
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1. Find prospects
尋覓潛在的會員
Prospecting…
調查…
1). The process of finding people
in need
尋找需要接受幫助者的步驟
2). 1/3 prospects become member
1/3 的潛在會員會加入成會員
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You are the key
你就是關鍵人物
1). Word-by-mouth
口說宣傳
2). 2 modules: Finding
new member for your
club & closing the sale
3). Speechcraft
演講技巧訓練節目
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2. Make
every meeting
great !
舉辦很精彩的例會
1). 會議進行順利且準時開始與結束
2). 幹部儘責，會員瞭解節目的責任
並事先準備以達成任務
3). 演講皆依基本與進階手冊進行
4). 會員都熱心及喜愛參加會議
5). 安排即席問答與其他活動
6). 具有正面性與幫助性的講評
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Use
The Moments of
Truth
to analyze
your club
運用關鍵時刻原則去分析
你的會
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The Moments of True
關鍵時刻
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First impressions
第一印象
New member orientation新會員環境介紹
Fellowship, variety and
communication 會員間關係多樣性與溝通
Program planning and meeting
organization
節目計畫與會議結構
Membership strength
會員實力
Recognizing accomplishment
對會員成就的肯定
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3. Help
them decide
to join
鼓勵他們決定加入
Key:
1. Help them to discover their
needs by listening & questioning
用傾聽及發問方法幫助他們發現他們的需求
2. Solving their needs or problems
by introducing Toastmasters
介紹演講的節目可以解決他們的需求及困難
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CLOSE the Sale !
該收盤了！
Key: C.L.O.S.E
C—Compare
L—Lose
O—Opinion
S—Story
E—Example
比較
損失
意見
故事
例子
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4. Start Them Off Right
讓他們開始參加活動

介
Tell them about Toastmasters
紹演講會的資訊

Coach them to excellence
訓練成為優秀會員

Induct them with flair
舉辦莊嚴的宣誓入會儀式

Get them involved
讓他們參與活動
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Provide Incentives for Members
提供會員獎勵以鼓勵招募會員

Have a membership contest
招募競賽活動

Set membership targets
設訂招募會員目標
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Organize a committee組織委員會
Reach out to prospects
向外拓展尋覓可能性的會員
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Publicize your success
宣傳你的成就

Reward performers 獎勵別人
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Members Building Contest

Individual member recognition
Annual contest:

5, 10, 15
Club recognition:
Smedley Award :
Aug. 1 – Sept 30
Talk up Toastmasters: Feb. 1-March 31
Beat the Clock:
May. 1- June 30
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Group discussion
1.
Where you can find
prospective members?
那裡可以找到潛在會員呢？
2.
Who are your prospects？
誰是你的潛在會員呢？
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Commitment / Club
Your Club Name: __________
Your Area Number: ________
Your Division: _____________
Signature: _______________
(By president or MVP)
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Thank You
James Lin, DTM
LGM 2007-2008
District 67
Toastmasters International
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