Digital Publishing at Palgrave Macmillan Alison Jones [email protected] @bookstothesky PALGRAVE MACMILLAN MRW JOURNALS MONOGRAPHS MAINLY LIBRARY PURCHASE MAINLY ONLINE DIRECT SALE ONLY LOW PIRACY THREAT BUSINESS/ PROFESSIONAL TRADE TEXTBOOKS MAINLY INDIVIDUAL PURCHASE MAINLY PRINT DIRECT AND AGGREGATOR SALES MAINLY 3RD PARTY.
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Transcript Digital Publishing at Palgrave Macmillan Alison Jones [email protected] @bookstothesky PALGRAVE MACMILLAN MRW JOURNALS MONOGRAPHS MAINLY LIBRARY PURCHASE MAINLY ONLINE DIRECT SALE ONLY LOW PIRACY THREAT BUSINESS/ PROFESSIONAL TRADE TEXTBOOKS MAINLY INDIVIDUAL PURCHASE MAINLY PRINT DIRECT AND AGGREGATOR SALES MAINLY 3RD PARTY.
Digital Publishing at
Palgrave Macmillan
Alison Jones
[email protected]
@bookstothesky
PALGRAVE MACMILLAN
MRW
JOURNALS
MONOGRAPHS
MAINLY LIBRARY PURCHASE
MAINLY ONLINE
DIRECT SALE ONLY
LOW PIRACY THREAT
BUSINESS/
PROFESSIONAL
TRADE
TEXTBOOKS
MAINLY INDIVIDUAL PURCHASE
MAINLY PRINT
DIRECT AND
AGGREGATOR
SALES
MAINLY 3RD PARTY SALES
HIGH PIRACY THREAT
MRW
Dynamic, XML-based,
frequently updated
Business model:
subscription (moving to
hybrid)
Channel: direct via Online
Sales teams
DRM: irrelevant
Journals
Semi-dynamic, PDF/HTMLbased, regular new content
Business model:
subscription (plus doc del)
Channel: direct via Online
Sales teams
DRM: unnecessary
Monographs
Static, PDF (moving to ePub)
Business models:
Channel:
Via Connect: perpetual access
Via aggregators: subscription/loan;
PDA pilots
Connect - direct via Palgrave Online
Sales teams
Indirect - via aggregators (eg
NetLibrary, Dawson)
DRM: social on Connect, by
platform for 3rd parties
Business and professional
Static, PDF and ePub
Channel:
Connect
- direct via Palgrave
Online Sales teams
Indirect:
To libraries via aggregators (eg
NetLibrary, EBL)
To individuals via wholesale/retail
channels (eg Overdrive)
DRM: social on Connect, by
platform for 3rd parties
Trade
Static, PDF- and ePub
based
Channel: Indirect via
retail/wholesale partners
eg iBooks, Amazon,
Overdrive, Ingram
DRM: by platform for 3rd
parties
Textbooks
Little currently available
digitally – high threat of
piracy, challenging business
model
Channels:
Indirect
via retail/wholesale and
technology partners eg
CourseSmart, VitalSource,
ScrollMotion et al
Other
Elearning products
Business model:
Channel: direct
DRM:
subscription
irrelevant
Mobile apps
Business model: download
Channel: 3rd parties, eg iPhone
DRM:
by channel
Brave new world…
New business models: rental, PDA, apps
New players: Apple, Google
New standards: ISTC, ISBN-A, DOIs
New requirements: UGC, personalization,
updates, multimedia, permissive DRM
New expectations: downward pressure on
prices, simultaneous print/digital