Transcript Digital Publishing at Palgrave Macmillan Alison Jones [email protected] @bookstothesky PALGRAVE MACMILLAN MRW JOURNALS MONOGRAPHS MAINLY LIBRARY PURCHASE MAINLY ONLINE DIRECT SALE ONLY LOW PIRACY THREAT BUSINESS/ PROFESSIONAL TRADE TEXTBOOKS MAINLY INDIVIDUAL PURCHASE MAINLY PRINT DIRECT AND AGGREGATOR SALES MAINLY 3RD PARTY.

Digital Publishing at
Palgrave Macmillan
Alison Jones
[email protected]
@bookstothesky
PALGRAVE MACMILLAN
MRW
JOURNALS
MONOGRAPHS
MAINLY LIBRARY PURCHASE
MAINLY ONLINE
DIRECT SALE ONLY
LOW PIRACY THREAT
BUSINESS/
PROFESSIONAL
TRADE
TEXTBOOKS
MAINLY INDIVIDUAL PURCHASE
MAINLY PRINT
DIRECT AND
AGGREGATOR
SALES
MAINLY 3RD PARTY SALES
HIGH PIRACY THREAT
MRW
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Dynamic, XML-based,
frequently updated
Business model:
subscription (moving to
hybrid)
Channel: direct via Online
Sales teams
DRM: irrelevant
Journals
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Semi-dynamic, PDF/HTMLbased, regular new content
Business model:
subscription (plus doc del)
Channel: direct via Online
Sales teams
DRM: unnecessary
Monographs
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Static, PDF (moving to ePub)
Business models:
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Channel:
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Via Connect: perpetual access
Via aggregators: subscription/loan;
PDA pilots
Connect - direct via Palgrave Online
Sales teams
Indirect - via aggregators (eg
NetLibrary, Dawson)
DRM: social on Connect, by
platform for 3rd parties
Business and professional
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Static, PDF and ePub
Channel:
 Connect
- direct via Palgrave
Online Sales teams
 Indirect:
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To libraries via aggregators (eg
NetLibrary, EBL)
To individuals via wholesale/retail
channels (eg Overdrive)
DRM: social on Connect, by
platform for 3rd parties
Trade
Static, PDF- and ePub
based
 Channel: Indirect via
retail/wholesale partners
eg iBooks, Amazon,
Overdrive, Ingram
 DRM: by platform for 3rd
parties
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Textbooks
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Little currently available
digitally – high threat of
piracy, challenging business
model
Channels:
 Indirect
via retail/wholesale and
technology partners eg
CourseSmart, VitalSource,
ScrollMotion et al
Other
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Elearning products
 Business model:
 Channel: direct
 DRM:
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subscription
irrelevant
Mobile apps
 Business model: download
 Channel: 3rd parties, eg iPhone
 DRM:
by channel
Brave new world…
New business models: rental, PDA, apps
 New players: Apple, Google
 New standards: ISTC, ISBN-A, DOIs
 New requirements: UGC, personalization,
updates, multimedia, permissive DRM
 New expectations: downward pressure on
prices, simultaneous print/digital
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