Transcript DOCUMENT TITLE - Asociacija „Infobalt“

Introducing
Digital Rights Management
Willms Buhse
[email protected]
October 2002, Vilnius
Overview

The Context

Descriptive Overview:

Technical Protection Measures (TPM) vs.
Digital Rights Management (DRM)

DRM Infrastructure

Selected Business Models

DRM-based Product Offering for the Media Industries
The Context
 Digital Products
 entertainment: music files, movies etc.
 publishing: documents, patient records,
school books
 Piracy
 of physical representations, e.g. CDs (over 50%)
 on the Internet via filesharing networks, e.g.
Napster, Gnutella
 Security
 integrity of data and privacy protection
Definitions and Context between TPM and DRM
Definitions:
Technical Protection Measures (TPMs)
A technology that offers entertainment and publishing
companies to secure and protect content such as text, audio
and video from unauthorized use. They work by impeding
copying e.g. by marking digital files for identification
(Watermarking or Fingerprinting) or by encrypting.
Digital Rights Management (DRM)
The management of rights to digital products for content
providers and content users including time- and usage-based
business models such as renting, subscription and promotion.
Digital Rights Management Cycle
Industry Trends
CLOSED NETWORKS
- DRM only as billing tool
CONTENT SUPPLIERS
-Demanding DRMinfrastructure in place
-Licenses to digital content
become available
- Opening up to the digital
world
- Increasing need for DRM
WALLED GARDENS
- Ideal environment for DRM
Market Penetration
and Acceptance
of DRMs
- Becoming more
controlled and secure
- Authenticable via Liberty
Alliance, Passport etc.
OPEN INTERNET
- Uncontrolled
- Awash with illegal content
ENVIRONMENT
- Growing political support
for IP protection.
- Legal frameworks
emerging
CONSUMERS
-Demanding access to rich
media content
-Increasing access to
bandwith.
TECHNOLOGY
- Complex, developing
- Networked authentication
- Trusted Computing
- Security updates online
DRM Infrastructure Concept
Publishingproducts
Music
Software &
Games
Video
Preparation
Packaging
ADo2RA
Distribution
Licensing
Rightslocker
CDs
DVDs
Portals
PCs
Mobile phones
PDAs
Set-top
Boxes
Business Models for the Private and Public Sector
Promotion
Protected Radio
Promotion
B2B
Collecting
Business Contacts
with superdistributed
Whitepapers
Promotional MMS
B2C
Tokenbased
Branding (on-offline)
Data Mining: User
Infos for free content
Time out content with
link to Purchase
Distribution
Market Reports
Manuals
Documentation
Subscription
Digital course
material
eLearning/
eUniversities
Research Center
Content via
websites and retail
Pre-installed
content on CDs
and Harddrives
Artist FanZones
Branded Clubs
Digital Libraries
Artist Subscription: BeFANattic


Using BeFANattic, Arista artists BoyzIIMen make
exclusive content and services available only to their
fans at www.boyzIImen.com:

Secure audio and video files, studio clips and
access to unreleased music tracks.

Branded instant messaging, message boards,
chats with the artist, exclusive merchandise,
advanced ticketing.
BoyzIIMen‘s objectives:

Build a community of fans to test / buy music.

Promote new album “Full Circle”.

Create a new revenue stream.
Mobile Content
Mobile Solutions with DRM
Combination of
 Content
 Application (Java)
 Service
Business Models
 Subscription
 Super-Distribution (MMS)
 Streaming and Download
 Text, Music, Games, etc.
Copy-protected and DRM-enabled CD
Two sessions: one plays
on CD players, the other on
PCs and any DRM enabled
devices.
Protected multimedia
content for commercial or
promotional purposes.
Content can be
consumed based on
business rules.
Cross-promotion of
artists/authors, bonus
tracks, video clips,
biographies, games, or
interviews.
Thank you!
Willms Buhse
Hamburg / New York
Tel: 040 8222 10 506
Tel: 001 212 782 7693
[email protected]