Transcript Experiences of Internet Business Tendency Survey’s in Hungary Anna MUNKÁCSY- Raymund PETZ GKI Economic Research Co. Joint EU/OECD Workshop 2007, Brussels.

Experiences of Internet Business
Tendency Survey’s
in Hungary
Anna MUNKÁCSY- Raymund PETZ
GKI Economic Research Co.
Joint EU/OECD Workshop 2007, Brussels
History of business surveys in Hungary
• From 1996: monthly industrial and retail trade,
quarterly building sector surveys
• From 1998: quarterly service sector survey
• From 2002: monthly building and service sector
surveys
• 2005: Implementation of Internet business
surveys
www.gki.hu
2
Introduction: why?
• Low response rates – need for improving
• Technical possibility of Internet survey
(relatively high penetration)
• Meet a claim of firms
• International experiences
www.gki.hu
3
Response rates in Hungary
postal and Internet surveys together (%)
24
22
Industry
Retail
Construction
Services
20
18
16
14
12
2007. VIII.
2007. VII.
2007. VI.
2007. V.
2007. IV.
2007. III.
2007. II.
2007. I.
2006. XII.
2006. XI.
2006. X.
2006. IX.
2006. VIII.
2006. VII.
2006. VI.
2006. V.
2006. IV.
2006. III.
2006. II.
2006. I.
2005. XII.
2005. XI.
2005. X.
2005. IX.
2005. VIII.
2005. VII.
Source: GKI BTS in Hungary 2007
International experiences
Countries* that Have Implemented or Plan to Implement Web Surveys
in Various Sectors
* 32 from 45 countries
Source: Anna Stangl: Internet Business Tendency Surveys, OECD WORKSHOP ON BUSINESS AND CONSUMER TENDENCY
SURVEYS, Rome, September 2006
Internet penetration of businesses in the
EU
10 employed persons or more, 2006 (%)
Romania
Bulgaria
Hungary
Latvia
Portugal
Cyprus
Lithuania
Poland
Estonia
EU (27 countries)
United Kingdom
Slovakia
Luxembourg
Italy
Spain
EU (25 countries)
Norway
Greece
Ireland
EU (15 countries)
Germany
Czech Republic
Belgium
Sweden
Slovenia
Netherlands
Austria
Denmark
Finland
50
Source: EUROSTAT
55
60
65
70
75
80
85
90
95
100
Internet penetration of Hungarian businesses
according to sectors (%) 2003-2007
89
87
85
83
81
79
Industry
Retail
Construction
Services
77
75
73
71
69
67
65
2003
Source: GKIe-Net
2004
2005
2006
2007
Why on-line surveys?
• Higher security than e-mail
• Respondents do not need to have special word
processors or spreadsheets
• Simple data collection
www.gki.hu
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Number of registered respondents
160
140
120
Industry
Retail
Construction
Services
100
80
60
40
20
0
2007. VIII.
2007. VII.
2007. VI.
2007. V.
2007. IV.
2007. III.
2007. II.
2007. I.
2006. XII.
2006. XI.
2006. X.
2006. IX.
2006. VIII.
2006. VII.
2006. VI.
2006. V.
2006. IV.
2006. III.
2006. II.
2006. I.
2005. XII.
2005. XI.
2005. X.
2005. IX.
2005. VIII.
2005. VII.
Source: GKI BTS in Hungary 2007
Response rates on Internet among registered
respondents %
100
90
80
70
Industry
Retail
Construction
Services
60
50
40
30
20
10
0
2007. VIII.
2007. VII.
2007. VI.
2007. V.
2007. IV.
2007. III.
2007. II.
2007. I.
2006. XII.
2006. XI.
2006. X.
2006. IX.
2006. VIII.
2006. VII.
2006. VI.
2006. V.
2006. IV.
2006. III.
2006. II.
2006. I.
2005. XII.
2005. XI.
2005. X.
2005. IX.
2005. VIII.
2005. VII.
Source: GKI BTS in Hungary 2007
Distribution of on-line BTS responses according to
size and compared to the total
Total responses
100%
90%
4,3
2,6
15,0
On-line responses
100%
90%
18,6
28,7
80%
22,9
70%
37,6
50%
36,3
36,4
above 250
employed
persons
51-250
employed
persons
35,3
60%
3,8
9,0
40%
21-50
employeed
persons
7,7
17,6
80%
18,5
34,6
26,9
22,2
70%
60%
47,1
30,8
50%
33,3
38,5
40%
27,5
30%
43,5
20%
30%
20%
31,8
30,6
10%
1-20
employed
persons
19,9
0%
Retail
Construction
Source: GKI BTS in Hungary 2007
Services
34,6
25,9
23,1
10%
0%
Industry
32,4
2,9
Industry
Retail
Construction
Services
Experiences
• After the introductory phase Internet surveys
have been „normalised”
• The interest is growing continously
• The medium and big firms like it, the small ones
less
• Higher response rate than in postal surveys
• Let’s go on!
www.gki.hu
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Thank you for your attention!
www.gki.hu
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