Transcript Microsoft Confidential Microsoft Confidential Microsoft Confidential 79% 81% 48% 33% Microsoft Confidential Source: Crimson Consulting, July 2008 Note: Adobe Flash Lite is available to Windows.

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Microsoft Confidential
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Microsoft Confidential
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Microsoft Confidential
79%
81%
48%
33%
Microsoft Confidential
Source: Crimson Consulting, July 2008 Note: Adobe Flash Lite is available to Windows Mobile licensees as an optional royalty-free component, subject to Third Party Supplement and Adobe Terms and Conditions.
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Microsoft Confidential
Visual Studio
2008
.NET Compact
Framework 3.5
SQL Server
Compact 3.5
Emulator, SDK
Tools
Gestures &
Touch
Internet
Explorer
Mobile
Jscript v5.7
W3C Widgets
Windows
Marketplace
for Mobile
System Center
Mobile Device
Manager
Developer
Portal
Mobile Client
Software
Factory
Microsoft Confidential
Visual Studio
2008
.NET Compact
Framework 3.5
SQL Server
Compact 3.5
Emulator, SDK
Tools
Gestures &
Touch
Internet
Explorer
Mobile
Jscript v5.7
W3C Widgets
Windows
Marketplace
for Mobile
System Center
Mobile Device
Manager
Developer
Portal
Mobile Client
Software
Factory
Microsoft Confidential
Visual Studio
2008
.NET Compact
Framework 3.5
SQL Server
Compact 3.5
Emulator, SDK
Tools
Gestures &
Touch
Internet
Explorer
Mobile
Jscript v5.7
W3C Widgets
Windows
Marketplace
for Mobile
System Center
Mobile Device
Manager
Developer
Portal
Mobile Client
Software
Factory
Microsoft Confidential
Visual Studio
2008
.NET Compact
Framework 3.5
SQL Server
Compact 3.5
Emulator, SDK
Tools
Gestures &
Touch
Internet
Explorer
Mobile
Jscript v5.7
W3C Widgets
Windows
Marketplace
for Mobile
System Center
Mobile Device
Manager
Developer
Portal
Mobile Client
Software
Factory
Microsoft Confidential
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Microsoft Confidential
17
Microsoft Confidential
Discover the applications that make your phone yours
• Easily navigate a large library of applications
• Access user ratings and reviews
• Advanced search, sort and filter capabilities
Convenient purchase, download and install
• Complete purchase from phone or web
• Seamless download and installation
• Pay with credit card
Worry-free shopping experience
• Applications tested to run on your phone model
• Automatic updates for purchased apps
• Re-download purchased apps onto new phone
Most Popular
Native Code
New
Managed Code
Featured
Widgets
Categories
Search
Business
Health & Fitness
Communications
Lifestyle
Games
Music & Video
Education
Productivity
Entertainment
Travel
Finance
Utilities
others…
• Developer with familiar tools.
• Grow Distribution to every
Windows Phone user!
• Simple and Transparent Publishing
Process.
• Maximize ROI.
EMEA
Austria
Greece
Poland
Belgium
Ireland
Portugal
Denmark
Italy
Spain
Finland
Luxembourg
Sweden
France
Netherlands
Switzerland
Germany
Norway
UK
ASIA/PACIFIC
AMERICAS
Australia
New Zealand
Hong Kong
Singapore
India
Taiwan
Japan
Brazil
Canada
Mexico
US
http://developer.windowsmobile.com
Distribute
• Author Metadata
• Certify
• Sign
Provision
• Publish
• Sell
• Support
• Track progress
• Promote
Monetize
Windows
Mobile Logo
Testing
Content
Policies
Application
Policies
• Check that application is well written
• Installs, uninstalls, no malware, no memory leaks,
doesn’t change other apps on the device
• Set of 60 objective criteria
• Types of content prohibited within Windows
Marketplace
• Based on experience with other Microsoft
marketplaces, and the Global Network Initiative
• Types of applications which ISVs are not
allowed to distribute via Windows Marketplace
Microsoft
Payout Currencies
Payment
Processor
SELL
LAUNCH
SUBMISSION
REGISTRATION
ANNOUNCEMENT
FEB
MAR
APR
MAY
JUN
JUL
AUG
SEP
OCT
NOV
DEC
http://developer.windowsmobile.com
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Microsoft Confidential