Informix in the Cloud and Blue Mix Scott Pickett WW Informix Technical Sales For questions about this presentation, email to: spickett@us.ibm.com © 2014 IBM.

Informix in the Cloud and Blue Mix Scott Pickett WW Informix Technical Sales For questions about this presentation, email to: [email protected] © 2014 IBM.

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Transcript Informix in the Cloud and Blue Mix Scott Pickett WW Informix Technical Sales For questions about this presentation, email to: [email protected] © 2014 IBM.

Informix in the Cloud and Blue Mix Scott Pickett WW Inform

x Technical Sales

For questions about this presentation, email to:

[email protected]

IBM Year of the Cloud

Big Changes in IBM’s Cloud strategy and position since IIUG 2013

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Change in emphasis from Private Cloud to Public and Hybrid 2 nd and 3 rd generation IBM SWG offerings on Cloud come online Executive focus and external messaging about IBM on the

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Cloud Recognition that IBM Smart Business Cloud was not going to cut it

– Some good successes – Storage, Lotus 

End of strategic SWG relationship with Amazon

– Tactical relationship remains  

Acquisition of SoftLayer Announcement of BlueMix Suite

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“ Focus on Cloud-centric markets 2015 .” - IBM SoftLayer announcement.

IBM Cloud Focus Through 2013

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Focus on the Private Cloud by SWG was a good entry strategy

– Did not require changing business or sales model – Did not require completely new product offerings (in many cases) – Allowed us to get real world experience on cloud deployments – Helped us evolve the products, add needed features (“cloud ready”) – Drove some revenue 

Cloud Ready Appliances HW + SW integrated offerings for Cloud

– PureApplication Server – PureFlex – … others. 

Our Public Cloud strategy (SWG) showed us what we needed to learn

GBS / GTS Cloud Experience

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Cloud is central to IBM Services value props:

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GBS: IBM Institute for Business Value, in conjunction with the Economist Intelligence Unit, surveyed 572 business and technology executives across the world. An analysis of survey results revealed some game-changing business enablers powered by cloud.

Organizations that exploit these business enablers are driving innovation that extends well beyond IT and into the boardroom. Three business archetypes represent the extent to which organizations use cloud to impact company and industry value chains, and customer value propositions: Optimizers use cloud to incrementally enhance their customer value propositions while improving their organization’s efficiency.

Innovators significantly improve customer value through cloud adoption, resulting in new revenue streams or even changing their role within an existing industry ecosystem.

Disruptors rely on cloud to create radically different value propositions, as well as generate new customer needs and segments – and even new industry value chains.

http://www.ibm.com/cloud-computing/us/en

IBM Cloud Messaging and Marketing

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Cloud is one of the major themes of IBM’s new marketing & ads

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“Made with IBM” marketing subset “Made with Cloud”

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Kuma is creating endless entertainment with cloud

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Wimbledon is engaging fans like never before with cloud

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TruGolf is making golf more accessible with cloud

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AudioMonitor is transforming music royalties with cloud

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HotelsCombined.com is creating a metasearch engine with cloud

IBM Acquires SoftLayer

• June 4, 2013 • “the world's largest privately held cloud computing infrastructure provider.” • Headquartered in Dallas, Texas, •21,000 customers •13 data centers in the U.S., Asia and Europe. 6 © 2014 IBM Corporation

Informix Cloud Experience

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2009: First offering (test only) on Amazon 2010: Amazon in production 2011 IBM focus on Private Cloud, Flexible-Grid positioned for Cloud 2012 Informix Hypervisor as part of Pure Application Server

– (still private cloud oriented)

2013 ..increasing focus on “2 nd Gen” offering for Public Cloud,

– SoftLayer acquisition – Really compelling Informix success stories on Cloud 

2014:

– Informix as part of IBM BlueMix offering – Informix as critical component of IBM Internet of Things strategy •

1/2 of which is delivered on the Cloud

IBM Extends BlueMix Portfolio

Includes: Time Series Database Service

TIME SERIES DATABASE SERVICE Accelerates time series analytics in the cloud

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Supports multiple data types including time series, spatial, NoSQL & relational

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SQL and JSON interfaces

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It’s Informix!

Web & App Services Mobile Commerce Internet of Things DevOps Data Management

TimeSeries Service (Beta)

Big Data Security Analytics

Streams (Beta)

Integration Watson Marketing

SPSS (Preview) MapReduce

Informix is Cloud Ready Today

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Deploy and provision on heterogeneous H/W and O/S environments On-demand horizontal scalability Automated storage and memory management Always-on service even for upgrades and maintenance Meet Service Level Agreements (SLA’s) for OLTP and OLAP workloads simultaneously Sharding simplifies data distribution & transactions Allows combination of data types:

Thanks to valued IBM Business Partner 10

US$ 7 Billion IT Service Provider Implements Informix Private-Cloud to Better Serve Customers at Lower Cost

Need:

Company was experiencing low resource utilization across its entire physical IT infrastructure, which lead to increased costs and wasted resources to configure new systems. They needed a consolidated and virtualized data-center solution to improve efficiency and meet demand.

•

Benefits:

Able to build and deploy new virtual servers within an hour and manage the entire virtual IT infrastructure from a centralized location • Reduced operating costs by reducing the quantity of physical servers by a ratio of 1-to-8 • Increased service availability and scalability © 2014 IBM Corporation

Thanks to valued IBM Business Partner 11

A National Environmental Agency Uses Informix-in-the-Cloud to Protect its People

Need:

The agency had huge volumes of data from years of tracking weather, air quality, and public health threats. They needed to unify all sensor data to create an early-warning system based on comprehensive threat assessments for proactive decision making

Benefits:

• Increased notification time for predicated air quality incidents by as much as 400% • Saves lives and property by predicting extreme weather conditions allowing for timely response from emergency personnel, as well as predicting disease outbreaks – allowing for a faster and focused response © 2014 IBM Corporation

Composable Services for enterprise, web and mobile solutions are easily created for the Cloud with BlueMix

BlueMix.net

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Run apps in any language Built on open standards Provides integration services to systems of record Designed for mobile Provides DevOps services for integrated dev experience

Data, Cloud and Enagagement Converge to Give Rise to the Next Frontier .... Internet of Things

13 Source: http://www.digitalcommunities.com/articles/FutureStructure-The-New-Framework-for-Communities.html

IBM Extends BlueMix Portfolio

IBM Internet of Things Service

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Provides developers with a faster way to create new applications in the cloud

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Includes all the tools needed for cloud based applications servicing the millions of devices that comprise the Internet of Things Internet of Things Service (Beta)

…includes Informix as the database service

IBM Internet of Things Cloud

What Customers Can Do:

Platform as a Service

devices, collect, route, and analyze data, • • • • 

Key Capabilities: Rapid device onboarding Bi-directional real-time secure device messaging & events Real-time data stream analytics Time-series data management

• • • • •

Hybrid database support Embedded database on edge devices Integrated cloud & mobile development and runtime Hadoop-based offline analytics (June demo) Maximo™ asset management and workforce scheduling (June demo) Differentiation:

•Business need Extremely rapid development of web, mobile and Cloud applications for Internet of Things to help businesses connect end to end from sensors to insights to actions to sensors enabling continuous delivery of IOT applications for business aligned developers allowing them to Analyze the past and predict the future •Consumers and businesses have many devices generating a huge amount of data from numerous sources with different data types including structured, unstructured, enterprise, public, time series and spatial. They need a consolidated view, real-time analytics and the scalability and reliable performance of an enterprise-class database to provide actionable insights for devices on the edge and in the cloud.

IBM Internet of Things Cloud

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Platform as a Service Differentiation:

– Business need Extremely rapid development of web, mobile and Cloud applications for Internet of Things to help businesses connect end to end from sensors to insights to actions to sensors enabling continuous delivery of IOT applications for business aligned developers allowing them to Analyze the past and predict the future – Consumers and businesses have many devices generating a huge amount of data from numerous sources with different data types including structured, unstructured, enterprise, public, time series and spatial. They need a consolidated view, real-time analytics and the scalability and reliable performance of an enterprise-class database to provide actionable insights for devices on the edge and in the cloud.

IBM Informix - Embedded Database for Internet of Things

Shaspa Service Framework – Integrating Equipment & Appliances to Provide Connected Services

Security Energy Generation Lighting Control Service Providers

Maintenance

Network Access Shaspa SmartGate HVAC Smart Metering Sub Metering Environmental KPI Monitoring

Security Health Energy Media Telephony Others Informix

Informix in the Cloud and Blue Mix Scott Pickett WW Informix Technical Sales For questions about this presentation, email to: [email protected] © 2014 IBM.

Transcript Informix in the Cloud and Blue Mix Scott Pickett WW Informix Technical Sales For questions about this presentation, email to: [email protected] © 2014 IBM.