Transcript Does Psychology make a Difference in Our Lives? Phil Zimbardo thinks so…..

Does Psychology make a Difference
in Our Lives?
Phil Zimbardo thinks so…..
Mr. Psychology has a message for America
 Demonstrate that "psychology makes a significant





difference in our lives."
Increase respect and appreciation for psychology.
Communicate psychology's contributions more
effectively to the media.
Show how psychology enhances education across
the curriculum.
Work to make APA and psychology more diverse
and globally sensitive.
Aid the nation's recovery from Sept. 11 (or other
national catastrophes)
Giving Psychology Away to the Public
 Are we too modest?
 Who is the public?
 How on earth do we do that?
 Do we have to?
What we’ve already done …and ways to
expand….
 Psychological Testing and Assessment
 Empirical Keying and its usefulness…even
since this Zimbardo’s article.
 -Amazon
 BabyCenter
 E-harmony and related sites
Other things psychology has already
done…
 Positive reinforcement
 Intrinsic vs. extrinsic motivation
 What constitutes a reinforcer though?
 Psychological Therapies
 Self-Help Books…er self directed change
 Dynamic development Across the Lifespan
 Parenting styles
 John Watson’s Approach
 Dr. Spock’s approach
 Hot saucing
 Psychological stress
 Unconscious Motivation
And even more
Prejudice and
Discrimination
Humanizing Factory
Work
Political Polling
www.psychmatters.org
Pssst…it’s the APA’s sneaky way of getting you to visit their website
Highlights of where psychology can go
next
 Human Factors
 Criminal Justice
 Education
 The power of touch and
healing
 Technology to solve
problems