Transcript Using Facebook to Connect With Customers Outline  Questions from Librarians  Introduction to Facebook  Uses for Facebook  Hands-On Workshop  Summary / Conclusions.

Using Facebook to
Connect With Customers
Outline
 Questions from Librarians
 Introduction to Facebook
 Uses for Facebook
 Hands-On Workshop
 Summary / Conclusions
What is Social Networking?
 A way to connect with friends, family and colleagues
online
 Websites that help connect you with people with similar
interests to you
 Online tools that keep connected to your customers
and patron base
 Keyword: CONNECT
Why Social Networking?
 It’s where your patrons are
 One place to keep all contacts
 Email is not as popular as it used to be
 A new way to deliver news and information
Why Facebook?
 Outreach opportunities
 Virtual networking with librarians
 Advertising opportunities
 Your patrons are there!
(or will be soon)
Facebook & Your Patrons
 Extremely popular
 Most popular website among young adults (18-24)
More Facebook Stats
 More than 100 million active users
 Facebook is the 4th most-trafficked website in the world
 Over 55,000 regional, work-related, collegiate, and high
school networks
 More than half of Facebook users are outside of
college
 The fastest growing demographic is those 25 years old
and older
Your Library on Facebook
Your Library on Facebook
Your Group on Facebook
Your Group on Facebook
Facebook Applications
Facebook Applications
Facebook Applications
Let’s Get Started
 Create a Facebook account
 Find Friends
 Update Your Profile
 Set up your privacy
 Create a page for your library
 Find Applications
 …. and more
Thank You
Nicole C. Engard
Open Source Evangelist, LibLime
[email protected]