The Operations of The British Council Web Paul Squires Webmaster The British Council, Web Team Manchester Ukoln Conference - September.

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Transcript The Operations of The British Council Web Paul Squires Webmaster The British Council, Web Team Manchester Ukoln Conference - September.

The Operations of
The British Council
Web
Paul Squires
Webmaster
The British Council, Web Team
Manchester
Ukoln Conference - September
98
The future of the British Council
•Policies of Blair government, channelled through
•Foreign and Commonwealth Office
•Department for International Development
•Panel 2000
•promoting the UK as a nucleus of modern arts
and culture
•Visioning
•addressing the shape of the Council
Ukoln Conference - September 98
The Activities of The British Council
Promote the UK to
the world
Promote English language and
education overseas
Ukoln Conference - September 98
The British Council Home Page
Ukoln Conference - September 98
Ukoln Conference - September 98
Ukoln Conference - September 98
Vital Statistics
 16,500 HTML files and 6,000 graphics
 150 pages updated every day
 140 web co-ordinators and 200 web authors
across 109 countries
 over 100 countries find the site, across a
plethora of operating systems and browsers
 50-250 pages uploaded per day
 15 local languages and 21 local servers
 3,000,000 hits/month with 10% monthly increase
 TCO: approximately £3.5m per year
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Web Authoring Diagram
Ukoln Conference - September 98
Web Authoring Services
 Remote Authoring System, a complete
suite of templates and tools for web
production
 Web Discussion Forums service
 Regional Web Training, co-ordinated in
Manchester but delivered globally
 Comprehensive split statistics
 CD Rom of Internet, RAS, Intranet
 Ratings exercises and Quality Assurance
to preserve the corporate web style
Ukoln Conference - September 98
Local Servers and Content
 Establishing local lingustic
content is also encouraged
 projects more of a local
presence
 empowers local offices
 capture more of a potential
audience
 make more of a cultural link incountry
 provide greater services
COUNTRIES THAT HAVE
LOCAL LANGUAGE
CONTENT
Argentina
Chile
Estonia
Mexico
Turkey
Bolivia
Colombia
Germany
Peru
Venezuela
Brazil
Ecuador
Hong Kong
Taiwan
Wales
MIRRORED
Australia www.bc.org.au
Canada
www.britcoun-canada.org
Chile
www.britcoun.cl
Estonia
www.bctallinn.ee
Germany www.britcoun.de
Greece
www.britcoun.gr
Hong Kong
www.britcoun.org.hk
Israel
www.britcoun.il
Italy
www.britcoun.it
Malaysia www.britcoun.org.my
New Zealand www.britcoun.org.nz
Pakistan www.britcoun.org.pk
Poland
www.britcoun.org.pl
Portugal www.britcounpt.org
Slovenia www.britishcouncil.si
Sri Lanka www.britcoun.lk
Taiwan
www.britcoun.org.tw
Thailand www.britcoun.or.th
Turkey
www.britcoun.org.tr
Ukraine www.bc.kiev.ua
USA
www.britishcouncil-usa.org
Ukoln Conference - September 98
Bad Design Examples
 Non-white or graphic backgrounds
 Including unnecessary, clip-art or handdrawn graphics
 Realigning and tinkering with templates
 Adding unnecessary links when a concise
array of content will do
 Frames
 Animated GIFs
Ukoln Conference - September 98
Compliance
•Managers, Executives and Board Members must feel that
the Web is a
Principal instrument for branding
•Link site auditing with Design and Corporate Affairs
Content owned by board
•Evaluation of managerial performance
Direct correlation with country/department web
page performance
•Ratings and QA for each office
Every quarter
Ukoln Conference - September 98
Reshaping content and technology
development principles
 user focused
 established ownership
 cutting edge technology,
applied in a rational manner
 simple yet powerful and
navigable design
 flexible
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Corporate IT and
Information Services Management
Ukoln Conference - September 98
NT Server in the Web strategy
The primary function of NT in our strategy is to serve
• Robust applications
• Applications that can be easily built and developed by Council staff
• Functionality not served to such an extent (functionality,TCO etc) by U
However, for the Internet at large,
our OS of choice will continue to be
Unix
Ukoln Conference - September 98
Forthcoming Web services
 Portable streaming media server: likely to be either
RealVideo or Microsoft NetShow. Built around
portable NT server and telecommunication links,
with fixed point server
 Document management system, likely to be
database driven
 Development of content and technology for
WebTV
Ukoln Conference - September 98
Technological change versus
corporate security concerns
Implications for the Web Team
and Corporate IT
• Security
• Author Training
The processing of these
implications results in
• Service Level Agreements
• Password management services
• Connectivity
• Overseas staff training funding
• Infrastructure and server
programs
• Support for office connectivity
overseas
• Effect on Corporate Network
Ukoln Conference - September 98
BC Web Team Activities
Editorial Assistants
Assistant Web Master
Web Master
Web Manager
•co-ordination of incoming material
•editing
•quality testing
•uploading
•maintenance of the site
•introducing new technologies
•policy and outreach
Training
Manager
•co-ordination and delivery of training
•development of Remote authoring system
•liaison with authors and ratings
Intranet
Manager
•intranet content development and publishing
•works with all BC departments
•outside, but with close relations to, web team
Ukoln Conference - September 98
The British Council on the Web
www.britcoun.org
Ukoln Conference - September 98