Welcome! What is Public Relations? Public Relations as defined by PRSA… Functions to “help an organization and its publics adapt mutually to each.
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Transcript Welcome! What is Public Relations? Public Relations as defined by PRSA… Functions to “help an organization and its publics adapt mutually to each.
Welcome!
What is Public
Relations?
Public Relations as defined by PRSA…
Functions to “help an organization and its publics adapt
mutually to each other.”
As a management function it includes
anticipating,
analyzing and interpreting public opinion;
counseling management;
developing programs that inform public understanding;
and
planning and implementing an organization’s efforts to
influence or change public policy.
What PR Professionals do…
PR pros look for opportunities to deliver appropriate
messages to their audiences.
This may include planning events or speaking
engagements.
You may find yourself "pitching" story ideas to reporters to
get them interested in covering subjects important to
your client or company.
Other days may have you working on the strategy of an
overall communications program – in essence, what you'll
release when.
Public Relations Jobs…
Public Relations Specialist
Marketing Assistant
Account Executive
Campaign Speech Writer
Media Planner
Lobbyist
Press agent
Publicist
Public Relations Student
Society of America
Toledo Chapter
Mission
The Society’s mission is to serve our members by
enhancing their knowledge of public relations and
providing access to professional development
opportunities; and to serve the public relations
profession by helping to develop highly qualified,
well-prepared professionals.
Vision
The PRSSA vision explains how we have become and will remain
the premier pre-professional organization for students in public
relations.
Growth — Becoming the largest, most respected and widely
recognized organization for pre-professional students with an
interest in public relations.
Education — Enhancing the future professional through classroom
preparation, leadership and experience.
Advancement — Moving the public relations profession forward
through public awareness, meaningful ethics and diverse
representation.
Relationships — Aligning with PRSA and forming a free interchange
of ideas through professional relationships, practical training and
mentoring.
Students — Providing members with national, regional and local
opportunities to network, share ideas and grow professionally.
2014-2015 Executive Board
President
Josie Schreiber
Vice President of Fundraising
Sam Watson
Vice President of Professionalism
Cassie DeYoung
Miranda Hassen
Vice President of Member Services
Alvin Obems
Faculty Advisor
Fatima
Simon
UT Communications
Professor
Vice President
Professional Advisor
Larry
Burns
UT Vice President of
External Affairs
What our chapter does…
Professional speakers
Network
Workshops
Fundraisers
Student Organization Gala
Agency Tours
National Conference
Meetings
Are every other Monday
From 8 p.m. to 9 p.m.
In Student Union Room 2591
Usually a speaker or workshop
Announcements
Member Benefits
Enhance your education
Launch your Career
Events
PRSA Jobcenter
Leadership
Internships
Scholarships and Awards
PRSA Associate Membership
News and Intelligence
PRSA Sections
Writing
Broaden your network
Events
Social Media
PRSA Sponsor Chapters
Champions for PRSSA
Membership Benefits with our Chapter
Attend luncheons with professionals in the PR field
Access to PRSSA website http://www.prssa.org/
Scholarships
Job/Internship Search
Member Directory
National Publication
Agency Tours
National Conference
Regional Conferences
To obtain Member Benefits…
Dues
$70
for whole academic year
$50
goes to nationals fee
$20
goes to chapter fee
Reminder: you don’t have to pay dues if you only
want to attend meetings
Sept. 22 Meeting’s Speaker
Kelly Garrow
Kelly Fritz Garrow has been director of communications at the Toledo
Museum of Art since 2009, and oversees marketing, public/media
relations and digital communications.
Under her leadership, the Museum was named “American’s Favorite Art
Museum” by the readers of online blog Modern Art Notes. The Museum has
received a number of communications awards from the Advertising Club
of Toledo, Women in Communication, the Ohio Museum Association and
the American Alliance of Museums over the past three years.
Questions?