Welcome! What is Public Relations? Public Relations as defined by PRSA… Functions to “help an organization and its publics adapt mutually to each.
Download ReportTranscript Welcome! What is Public Relations? Public Relations as defined by PRSA… Functions to “help an organization and its publics adapt mutually to each.
Welcome! What is Public Relations? Public Relations as defined by PRSA… Functions to “help an organization and its publics adapt mutually to each other.” As a management function it includes anticipating, analyzing and interpreting public opinion; counseling management; developing programs that inform public understanding; and planning and implementing an organization’s efforts to influence or change public policy. What PR Professionals do… PR pros look for opportunities to deliver appropriate messages to their audiences. This may include planning events or speaking engagements. You may find yourself "pitching" story ideas to reporters to get them interested in covering subjects important to your client or company. Other days may have you working on the strategy of an overall communications program – in essence, what you'll release when. Public Relations Jobs… Public Relations Specialist Marketing Assistant Account Executive Campaign Speech Writer Media Planner Lobbyist Press agent Publicist Public Relations Student Society of America Toledo Chapter Mission The Society’s mission is to serve our members by enhancing their knowledge of public relations and providing access to professional development opportunities; and to serve the public relations profession by helping to develop highly qualified, well-prepared professionals. Vision The PRSSA vision explains how we have become and will remain the premier pre-professional organization for students in public relations. Growth — Becoming the largest, most respected and widely recognized organization for pre-professional students with an interest in public relations. Education — Enhancing the future professional through classroom preparation, leadership and experience. Advancement — Moving the public relations profession forward through public awareness, meaningful ethics and diverse representation. Relationships — Aligning with PRSA and forming a free interchange of ideas through professional relationships, practical training and mentoring. Students — Providing members with national, regional and local opportunities to network, share ideas and grow professionally. 2014-2015 Executive Board President Josie Schreiber Vice President of Fundraising Sam Watson Vice President of Professionalism Cassie DeYoung Miranda Hassen Vice President of Member Services Alvin Obems Faculty Advisor Fatima Simon UT Communications Professor Vice President Professional Advisor Larry Burns UT Vice President of External Affairs What our chapter does… Professional speakers Network Workshops Fundraisers Student Organization Gala Agency Tours National Conference Meetings Are every other Monday From 8 p.m. to 9 p.m. In Student Union Room 2591 Usually a speaker or workshop Announcements Member Benefits Enhance your education Launch your Career Events PRSA Jobcenter Leadership Internships Scholarships and Awards PRSA Associate Membership News and Intelligence PRSA Sections Writing Broaden your network Events Social Media PRSA Sponsor Chapters Champions for PRSSA Membership Benefits with our Chapter Attend luncheons with professionals in the PR field Access to PRSSA website http://www.prssa.org/ Scholarships Job/Internship Search Member Directory National Publication Agency Tours National Conference Regional Conferences To obtain Member Benefits… Dues $70 for whole academic year $50 goes to nationals fee $20 goes to chapter fee Reminder: you don’t have to pay dues if you only want to attend meetings Sept. 22 Meeting’s Speaker Kelly Garrow Kelly Fritz Garrow has been director of communications at the Toledo Museum of Art since 2009, and oversees marketing, public/media relations and digital communications. Under her leadership, the Museum was named “American’s Favorite Art Museum” by the readers of online blog Modern Art Notes. The Museum has received a number of communications awards from the Advertising Club of Toledo, Women in Communication, the Ohio Museum Association and the American Alliance of Museums over the past three years. Questions?