Transcript Strategies to Become a Sustainable Community Health Care Program AUGUST 2010 Jill Taylor Phyllis Elkind Acacia Bamberg Salatti.

Strategies to Become a Sustainable
Community
Health Care Program
AUGUST 2010
Jill Taylor
Phyllis Elkind
Acacia Bamberg Salatti
Webinar Objectives
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Understand the basic dimensions of foundation
grant making and learn how to apply for a
foundation award
Hear first-hand from a former Healthy Tomorrows
grantee about strategies to continue your project
after your grant funding has ended
Learn how the Department of Health Human
Services Center for Faith-Based and
Neighborhood Partnerships serves as a resource
for faith-based and community-based health
organizations
BUILDING
RELATIONSHIPS
& Fundraising Effectiveness
Jill Taylor
Manager, Foundation Relations
Department of Development
Foundation basics & trends
• 75,000+ grant-making foundations in the nation.
This includes community foundations, family
foundations, etc…
• 16.5% of all philanthropic gifts come from foundations
and corporations. Most come from individuals.
• Economic crisis – foundation giving in 2009 was down
8.4%. Largest decline ever recorded.
Information from Foundation Center
Fundraising in a nutshell
Focus on relationships
Identify
Qualify
Cultivate
Solicit
Steward
Fundraising in a nutshell
Focus on relationships, continued
Identify – good prospecting
Searchable internet databases
Word of mouth – who do your contacts (i.e. advisory board) know?
Other nonprofits in your community – donor lists
Fundraising in a nutshell
Focus on relationships, continued
Qualify – capability & propensity
Investigate ability to give and also inclination toward your cause.
Fundraising in a nutshell
Focus on relationships, continued
Cultivate – talk to them; listen to them
Are they already connected to your cause?
What would it take to get them there?
Fundraising in a nutshell
Focus on relationships, continued
Solicit – ask them
You won’t get a contribution to your project/program if you don’t ask!
When should this ask be made, how, and by whom?
Fundraising in a nutshell
Focus on relationships, continued
Steward – thank them
How can I express sincere gratitude to this donor
for what they have invested?
Brief comments on networking
Explore the relationships you already have.
Think about who you know in your community
and beyond.
Talk to people about your project and your
fundraising need. Ask for their input & ideas.
Foundation specifics
Do your HOMEWORK
FOLLOW guidelines
Respect DEADLINES
TALK to them
A well-prepared proposal
A well-prepared proposal will
articulate the project and the passion
Standard contents of a proposal:
• Cover letter/supporting materials
• Executive Summary
• Organizational Information
• The Need/Case for Support
• Program/Project Description
• Budget – income and expenses
• Goals & Objectives
• Evaluation
• Conclusion
Well-managed projects
Be realistic about timeframe and money.
Be prepared to provide budgets, reports, and updates
as requested.
Be ready to share impact of philanthropy
– qualitative & quantitative
A well-managed project is the best cultivation for the next gift or grant.
Resources
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Foundation Center: http://foundationcenter.org
Foundation Directory Online: http://fconline.foundationcenter.org
Philanthropy News Digest: http://foundationcenter.org/pnd/
Donors Forum – Illinois: http://donorsforum.org/
Charity Channel: http://www.charitychannel.com/
Association of Fundraising Professionals (AFP): http://www.afpnet.org
Specific funder Web sites: Subscribe to listservs & RSS feeds
AAP Community Pediatrics grant writing and proposal preparation:
http://www.aap.org/commpeds/resources/grant_writing.html
• AAP Community Pediatrics funding opportunities and tip sheet:
http://www.aap.org/commpeds/funding.html
• AAP Community Pediatrics listserv: email - [email protected]
Healthy Tomorrows Continue
for the
County of San Diego
Phyllis Elkind, MPH
Maternal, Child and Family Health Services
County of San Diego
Health and Human Services Agency
Healthy Tomorrows Continue in the
County of San Diego
• Describe San Diego’s Initial Healthy
Tomorrows Projects
• Explain Projects’ Strategies and
Accomplishments
• Share How the Projects are Sustained
1995 – Share the Care/
Dental Health Initiative
The Need
• Dental Disease is the
#1 Health Problem in San
Diego Children
• Few Resources for
Uninsured Children
• Lack of Optimal Levels of
Water Fluoridation
• Dental/Medical Disconnect
• Significant Prevalence of
Early Childhood Caries
Share the Care
Strategies
• Partnerships
– Develop Dental Health Coalition and Regional Task Forces
– Connect Pediatrician/Pedodontist
• Services
– Recruit Pro Bono Providers and Provide Services
– Provide Sealant/Varnish Clinics
• Training
– Develop Emergency Training
for Sports Leagues
– Train Providers, CBO’s, School Nurses
• Policies
– Spin-off Fluoridation Coalition
Share the Care
Accomplishments
• Facilitated 96 New Dental Chairs in
Underserved Areas
• Provided Leadership to Mandate School Entry
Dental Assessment
• Facilitated $1,487,100 of Pro-bono Care
• Established a Dental Education Component in
Medical/Nursing School Curricula
• Partnered to Achieve Fluoridation of Drinking
Water
• Established Community Expectation for Oral
Health
1997 – San Diego Kids Health
Assurance Network
The Need
• 150,000 Uninsured
Children
• Resources Available and
Not Being Used
• No Central Coordination
• No Mechanism to Link
Children to Available
Coverage
SD-KHAN
Strategies
• Partnerships
– Host Countywide Forum-100% Coverage,
0 Disparity
– Capitalize on Business Connections
– Broker School Adoption
– Foster Faith Based Activities
– Share Messages-Voters Guide/Library
Book Marks
– Partner with Food Stamps-SNAP Programs
• Services
– Recruit Force of 100 Physicians
– Train FRC Volunteers to support staff
SD-KHAN
Strategies (continued)
• Trainings
– Recruit Tax Preparers and Train
• Policies
– Integrate with School Registration
Forms/School Lunch Applications and
Childcare Referral Line
– Incorporate Outreach and Referral in to
Contract Language
SD-KHAN
Accomplishments
As of May 30, 2010,
262,793 San Diego children have
medical and dental health
insurance coverage through the
Medi-Cal and Healthy Families
Programs
Keys to Sustainability
• Receiving Five Years of Continuous Funding
• Documenting Need in Community Assessments
• Integrating Strategies and Outcomes in
Business/Strategic Plans and Priorities
• Establishing Partnerships
• Cross Threading with/Integrating Messages into
other Programs
• Focusing on Systems
Strategies
The Money $
Grants/Foundations
– Local/State/National Foundations – Special Focus, e.g. Foster Care,
Intergenerational
– Other Federal Grants – Data Systems, Technology, Welfare to Work
– First 5 Children’s Commission
– Current Funding Streams
Groups and Individuals
– Professional Organizations – AAP, Dental Society, Unions
– Civic/Service Clubs
– Sponsors – Individuals, Mayor’s Fund
Matching $
– EPSDT, MCH, MAA, TCM
Creative Funding
– Gift of Health Benefactor
– Sales – PINS - $5000
Additional Resources
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Volunteers
Physicians
Dental Professionals
Media/Marketing Specialists
Businesses
Artists
Students
Relationships
Program Manager
Healthy Tomorrows…
A Wonderful Opportunity!
To Sustain Current Project
and
To Plan for Future Projects
HHS Center for
Faith-based & Neighborhood
Partnerships
(The Partnership Center)
Acacia Bamberg Salatti
Deputy Director
HHS Partnership Center Mission and
Purpose
We lead the Department’s efforts to build and support partnerships with
faith-based and community organizations in order to better serve
individuals, families and communities in need. We are a resource for
secular and faith-based organizations and leaders seeking to:
Increase their impact in their communities.
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Make the most of what HHS has to offer.
Understand federal grant opportunities and responsibilities.
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www.hhs.gov/partnerships Sign up for our bi-weekly e-newsletter!
HHS Partnership Center Newsletter
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Sign up at www.hhs.gov/partnerships; click on “Subscribe to
our Newsletter.”
Bi-weekly updates on HHS and federal government resources,
publications, programs, and trainings.
Receive a list of regularly updated HHS funding opportunities
for faith-based and community organizations.
The President’s Vision for Faith-based &
Neighborhood Partnerships
The White House Office for
Faith-Based and
Neighborhood Partnerships
will be a resource for
nonprofits and community
organizations, both secular
and faith based, looking for
ways to make a bigger
impact in their
communities, learn their
obligations under the law,
cut through red tape, and
make the most of what the
federal government has to
offer.
-- On occasion of Executive
Order signing, February
2009
The President’s Four Goals for Faith-based
& Neighborhood Partnerships:
Goal One
Strengthen the role of
community organizations
in the economic recovery
and poverty reduction.
Administration for Children and Families:
Assets for Independence
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Assets for Independence provides grants and other assistance to more
than 350 organizations nationwide that are demonstrating Individual
Development Accounts (IDAs) and related asset-building strategies
(financial literacy education) to give low-income families a hand up
out of poverty.
Families use matched savings accounts called IDAs and training on
family budgeting to acquire any of three long-term assets: acquiring a
first home; starting a small business; or enrolling in postsecondary
education or training
AFI Resource Center
1-866-778-6037 [email protected]
HHS Capacity Building Resources
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Listing of Federal Clearinghouses by the Office of Minority Health:
The Federal Government operates many clearinghouses and information
centers that focus on specific topics. Their services include answering
inquiries, distributing publications, and providing referrals.
Website:
http://minorityhealth.hhs.gov/templates/browse.aspx?lvl=1&lvlID
=14
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The Community Guide at CDC:
The Guide to Community Preventive Services is a free resource to help
you choose programs and policies to improve health and prevent
disease in your community.
Website: http://www.thecommunityguide.org
HHS Capacity Building Resources
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Sustaining Grassroots Community-Based Programs:
A Toolkit for Community and Faith-Based Service Providers
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http://download.ncadi.samhsa.gov/prevline/
4340.pdf
Capacity Benchmarking Tool For CFBOs
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http://www.acf.hhs.gov/programs/ocs/ccf/about_ccf/
benchmarking_tool/cpct_toc.html
pdfs/SMA08-
The President’s Four Goals for Faith-based
& Neighborhood Partnerships:
Goal Two
 Promote responsible
fatherhood and healthy
families.
ACF--Fatherhood, Marriage, and
Families Innovation Fund
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The President’s 2011 Budget proposes $500 M for a new Fatherhood,
Marriage and Families Innovation Fund
Competitive grants to States to conduct and rigorously evaluate
comprehensive responsible fatherhood programs.
These include programs that incorporate healthy marriage
components; programs that support custodial parents to become
more self sufficient; programs that use these diverse mechanisms for
improving outcomes for children in these families.
http://www.hhs.gov/news/press/2010pres/02/20100201a.htm
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The President’s Four Goals for Faith-based
& Neighborhood Partnerships:
Goal Three
Reduce unintended and
teen pregnancies and
support maternal and
child health.
Text4Baby:
Mobile Health Technology
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Public-Private partnership includes government, corporations, academic
institutions and nonprofits.
Launched in February 2010: www.text4baby.org
Women who sign up for the FREE service receive three SMS text messages
each week timed to their due date or baby’s date of birth. Text4baby
messages also connect women to local clinics and support services for
prenatal and infant care.
To sign up, text the word “BABY” to 511411. For text messages in Spanish,
text the word “BEBE.”
Example: Get your baby off to a great start! You can help your baby’s development by
taking a prenatal vitamin each day. It should have 600mcg of folic acid.
New HHS Office of Adolescent Health
(OAH)
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Administers Pregnancy Assistance Fund, created through
Affordable Care Act.
States, tribes, and territories can use funding to work with
stakeholders to provide needed services to pregnant and
parenting teens and women.
Approximately 25 grants totaling $25 million per year
through 2019.
http://www.hhs.gov/ophs/oah/
Health Resources and Services
Administration (HRSA) Maternal and
Child Health Bureau
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The HRSA Maternal and Child Health Bureau improves the
health of mothers, children and their families:
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Provides and ensures access to comprehensive prenatal and
postnatal care, especially for low-income and at-risk women.
Increases the number of children receiving health assessments
and follow-up diagnostic and treatment services.
Provide assistance in applying for services to pregnant women
with infants and children who are eligible for Medicaid.
http://www.hrsa.gov/grants/
http://mchb.hrsa.gov/
The President’s Four Goals for Faith-based
& Neighborhood Partnerships:
Goal Four
Foster interfaith dialogue
and collaboration with
leaders and scholars
around the world, and at
home.
SAMHSA Faith-Based and Community
Initiatives
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The work of SAMHSA serves as a model of how effective partnerships
can be forged between Federal programs and faith- based and
community organizations to benefit people with or at risk for mental
and substance abuse disorders.
2010 Technical Assistance and Training Activities for Faith-Based and
Community Groups
SAMHSA Publications of Interest to Community Groups and Faithbased Organizations
http://www.samhsa.gov/FBCI/fbci.aspx
SAMHSA Access to Recovery: Faith-Based &
Community Partnerships
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Access to Recovery (ATR) is a 3 year competitive discretionary grant
program funded by the Substance Abuse and Mental Health Services
Administration.
ATR provides vouchers to clients for purchase of substance abuse
clinical treatment and recovery support services.
Goals: expand capacity, support client choice, and increase array of
faith-based and community based providers for clinical treatment and
recovery support services.
See 1-pager: 2010 Technical Assistance and Training Activities for
Faith-Based and Community Group.
Additional Funding Opportunities
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Announcements about upcoming grants and resources can also
be found at the websites of the HHS Office of Minority Health
and the HHS Office on Women’s Health.
Office of Minority Health: http://minorityhealth.hhs.gov/;
click on “Funding”
Office on Women’s Health:
http://www.womenshealth.gov/fund/
Innovations for
Community Health: HealthCare.gov
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One-stop shop for community members with questions about
the Affordable Care Act.
Insurance finder makes it easy for consumers to compare
insurance plans and find the option that works best for them.
Consumers can learn tips for preventing illness at the “Quick
Guide to Healthy Living”; get an introduction to the Affordable
Care Act; and find information for seniors, families with
children, people with disabilities, and others.
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