Transcript The Benefits of Strategic Partnership

The Benefits of
Strategic Partnership
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Strategic Partnerships:
What does working in partnership mean?
Is it any different from what we’ve been doing in the
past?
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What is a partnership?
A partnership is:
A voluntary/contractual arrangement
working cooperatively
shared or compatible objectives
shared authority, responsibility and management for
partnered project
joint investment of resources (time, work, funding,
material, expertise, information)
shared liability or risk-taking
mutual benefits (win-win situations)
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Who are Your partners?
Private sector organizations
non-governmental organizations
client groups
provincial/territorial/municipal governments/ other
Government departments and/or agencies
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Benefits of Partnerships
Pooling of resources
improved management and understanding of clients
greater operational flexibility
integrated delivery - coordinated efforts
Generate Sales for your business & Web site
Generate Traffic and prospects for your site
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What Are the Benefits For
Partners?
Develop a wider base of support
access to additional financial & human resources
access to a greater area of expertise
learn more about their target market / specific groups
enhance corporate image and reputation
Better market positioning by
“power of association”
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Risks of Partnerships
Reduced flexibility in decision-making
loss of control - potential liability, financial risk
blurring of accountability
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Challenges
more coordination
more extensive consultation
communications
managing risks and maximizing benefits
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Possible risks in partnerships
real or perceived conflicts of interest or public
embarrassment
credibility and image
contradicting messages
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How do you find partners?
companies approach you
you seek partners
a current partner may bring in other(s)
Query the search engines under your industry, product
type, area of expertise etc
Trade shows, conferences and exhibitions
Journals, magazines, Chamber of commerce
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Choosing the Right Partner
Work with firms that help increase awareness and
change attitudes and behaviour with respect to the
identified goals of your organisation
avoid partnering with companies whose reputations /
products / services contradict your messages or the
impact you’ve achieved over the years
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Evaluation
partnerships are closely monitored from development
through execution
key indicators of success - distribution, reach, funds
raised, and feedback (informal and formal)
contractual arrangements developed to ensure that
your corporate objectives (and accountabilities) are
met
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Reasons to join
To get FREE marketing content
To get free downloads
To get discounts on our services
To get access to our resource centre
Many other Power points in this series
in the download area
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