Transcript WCL323 What is it? • Simply put, it is a network enabled consumer electronics device, such as a connected TV, set top.

WCL323
What is it?
• Simply put, it is a network enabled consumer electronics
device, such as a connected TV, set top box, or DMR.
What value does it offer consumers?
• Seamless integration of key digital entertainment
scenarios in one box (TV, Internet content, personal
media playback)
WW shipments, in millions
WW CMD/Connected TV Shipments
Digital Media Adaptor
400
Set-Top Box (1)
Flat Panel TV
300
200
100
0
FY10
Why should we care?
• One of the fastest growing & largest categories
• Opportunity for new business models (services, content,
subscriptions)
FY11
FY12
FY13
FY10
FY11
FY12
FY13
FY14
CAGR
Flat Panel TV
28.8
65.3
113.8
156.6
193.1
61%
Set-Top Box (1)
42.9
69.2
98.6
123.7
148.3
36%
9.6
15.4
20.1
23.2
26.4
29%
TOTAL
81.4
149.9
232.4
303.5
367.7
46%
YoY Growth
97%
84%
55%
31%
21%
Digital Media Adaptor
Source: Strategy Analytics, Digital Media Devices Global Market Report, 8/09
The Old World
The New World
Manageability and extensibility
Firmware only
Limited user interface
No connectivity and never
updated
Standards driven HW and SW
ecosystem
Faster TTM, lower TCO, higher
ROI
Ubiquitous network and Internet
connectivity
A Wide Spectrum Of Options for Manufacturers
Reach
Rich
Low
Smooth Streaming
High
Microsoft
PlayReady®
• Core enabling technologies
• Maximum flexibility and
applicability
• An operating system platform
for entertainment solutions
• End-to-end turnkey
entertainment solution
• Customizable in SW, HW, and
business models
• Optimized for 3 screen
device scenarios
Portable media
Consumer
Thin Client
Entertainment
Office Automation
Medical
Kiosks
Entertainment
Industrial
Automation
Telematics
Robotics
Industrial
Automation
ATM/Kiosk
Thin Client
Dedicated
Servers
Point of Service
Flexibility, Source Level Control,
Multiple CPU Architectures
Fixed Features, Express Development, Windows
Desktop Compatibility
A high performance and highly reliable platform
designed to deliver the power of Windows 7 to
specialized devices that seamlessly connect to a
world of Windows.
CMD/Connected TV Product
Home Theater Comfort
PC Brains
Large Screen Size – HD
Hi Fi Sound
Living Room - Comfort, Social Activity
Microsoft Leadership in PCs
Ability to Play any Internet Content
Customer familiarity with Media Center (MC) UI
OTT MC Content – Netflix, MSN, Canal+, Sky
Internet
content
Personal
content
Broadcast
content
Customizable, expandable, and flexible UX platform
Full digital media feature set
Optimized for a range of non-PC hardware (TVs, STBs, etc.)
Low Power Consumption
Robust and Secure platform
Fast Boot Time
Responsive 10’ user interface
Internet
• 99.9% Future Proof Internet TV
• Web services and app platform
PC /
Home Server
• “Play To”
• Home Group
Broadcast TV
CMD
DLNA
Play content to and from Win7 PCs or other CMD devices
• Support for all major global TV
standards: cable, satellite, terrestrial,
and IP
• Conditional access
• Rich, local electronic program guide
(EPG) data
• Full DVR functionality
• High-definition viewing
70-181: TS: Microsoft Windows Embedded Compact 7 Development
70-582: TS: Microsoft Windows Embedded Standard 7, Development
http://northamerica.msteched.com
www.microsoft.com/teched
www.microsoft.com/learning
http://microsoft.com/technet
http://microsoft.com/msdn