College Relations CLA Quarterly Webcast

Tara A. Fournier, PHR and Scott D. Ferrin, SPHR August 8, 2013

Agenda

WHAT WE’LL COVER TODAY  New Student Members  Effective Chapter Transition Planning  SHAPE Initiatives  2013-14 Merit Award Planning  Supporting Your Student Chapter  Best Practice Sharing 2

Student Member Recruitment WHERE TO FIND STUDENT MEMBERS?

Previous chapter members  Did last year’s members return?

 Do you have prior chapter lists?

  New HR students Basic HR class presentations Career counselors  Department chairs and faculty 3

Student Member Recruitment WHERE TO FIND STUDENT MEMBERS?

  Students interested in HR  Master’s program students (MBA)  Law school students Industrial/Organizational Psychology students Undeclared Other student groups  Students already in Fraternity/Sorority   Other business clubs Campus student leadership (Student Council) 4

Chapter Student Recruitment HOW STUDENT MEMBERS INTERACT & GET INVOLVED   Existing chapter structure  College Relations Board member  Joint Meetings for Events and Conferences Holiday Meeting Annual Chapter Conference or Legal Update Student-focused programs  Basics training   Mentoring and networking Developing an HR Career 5

Chapter Student Recruitment HOW STUDENT MEMBERS INTERACT & GET INVOLVED   Special Student Pricing  Annual Chapter Membership cost  SHRM - $35 to $80 to $80 to $180 Discounted Chapter Meetings - At or below costs Free student guest   Support Student Conference  Annual Chapter Scholarship for Student Team  Practice Case Competition Chapter Judges At Chapter Meeting 6

SHAPE Initiative HELPING YOUR CHAPTER GET RECOGNIZED   SHAPE Focus  Meaningful support of the HR Profession Chapter MUST have a membership initiative Silver, Gold and Platinum Awards need your initiative What is an Initiative?

 Strategy of the Chapter   Tactics to implement the strategy Results of the implemented tactics 7

Real Example of an Initiative In an effort to support and sustain our student chapters, (STRATEGY) XXXXX approved paying the annual SHRM membership dues for 8 members of each student chapter annually. We further added the president of each student chapter to our Board of Directors as a voting member which has increased their engagement with XXXXX. The student chapters continue to host our February Membership Meeting and all proceeds from the meeting go to the student chapters. XXXXX continues to support the student chapters in their programming by assisting with resume writing workshops and interviewing skills workshops.

(TACTICS) 8

2013 –14 Merit Award Planning Ways to Support Student Chapter Efforts    Regional Student Conferences & Case Competition Mentorship programs Speaking at Student Chapter Events  Provide Internship Opportunities 9

2013 –14 Merit Award Planning Ways to Support Student Chapter Efforts 10

2013 –14 Merit Award Planning Ways to Support Student Chapter Efforts  Check out the workbook the students are using as a guideline: http://www.shrm.org/Communities/StudentPrograms/Pages/awards.aspx

11

2013 –14 Merit Award Planning Ways to Support Student Chapter Efforts 12

2013 –14 Merit Award Planning Ways to Support Student Chapter Efforts 2013-14 Award Tiers

Award Designation

Superior Merit Award Merit Award Honorable Mention

Points Needed – Small Chapter (8-20 students)

39 29 18

Points Needed – Large Chapter (21+ students)

50 38 20 13

2013 –14 Merit Award Planning Ways to Support Student Chapter Efforts Student Member Professional Development

Section

2.7

3.8

4.1

Description Points Earned

Promote chapter activities in local newspapers, college newspapers, sponsoring chapter newsletter and/or other community publications Prepare and publish a chapter resume book and distribute to chapter’s sponsoring professional chapter and/or local HR professionals.

Conduct special research project for SHRM professional chapters, government or educational institutions…

TOTAL POTENTIAL POINTS:

1 1 3

5

14

2013 –14 Merit Award Planning Ways to Support Student Chapter Efforts Student Conferences & Competitions

Section

3.3

3.4

Description

Attend a SHRM local/regional/national workshop, seminar or conference event on HRM, including a SHRM State or Regional Conference Prepare and send a team to participate in a SHRM affiliate state or regional competition or SHRM Regional Case Competition

TOTAL POTENTIAL POINTS:

Points Earned

1-4 2-4

3-8

15

2013 –14 Merit Award Planning Ways to Support Student Chapter Efforts Student/Professional Chapter Engagement

Section

5.1

5.2

5.3

5.4

Description

Attend two sponsoring professional

chapter meetings

Attend a professional chapter meeting OTHER than a sponsoring professional chapter Assist sponsoring chapter with programs (i.e. help organize project, assist with registration, etc.) Coordinate chapter meeting or visit by a SHRM chapter or state council volunteer

TOTAL POTENTIAL POINTS:

Points Earned

1 1 1 1

4

16

2013 –14 Merit Award Planning Ways to Support Student Chapter Efforts Internship Opportunities:

Section

2.11

Description

Provide internship opportunities to all student chapter members in print or electronic formats

Points Earned

1 3.5

Participate in a formal, university based or an independent, chapter organized program or equivalent.

(3 student members must participate)

TOTAL POTENTIAL POINTS:

1 2 17

Supporting the HR Profession Through Internships

Coleman Lavery Marketing Strategist, Internships.com

Supporting HR Through Internships What Is Internships.com?

 Founded in 2009  Grown into the world’s largest internships marketplace – Millions of students searching – 35,000+ employers posting – 350+ colleges & university partnerships – 80,000+ internships live today  SHRM’s official internship partner – Launched partnership in 2011 – Top 10 most popular industries on Internships.com

– Informing members about the benefits of internships – Preparing future HR Professionals for post-grad employment 19

Why Internships?

20

Why Internships?

Youth Unemployment Rates Are High 54% of recent college graduates are jobless or underemployed 21

Student Debt is Rising Why Internships?

22

Why Internships?

Takes Longer to Find Work 45 40 35 30 25 20 15 10 2002 2004 2006

Year

2008 2010 2012 23

Why Internships?

7 out of 10 internships turn into full time jobs 24

Why Internships?

Students Understand the Importance

63%

Completed at least one internship

28%

Completed two or more internships 25

Why Internships?

Employers Understand As Well

36%

More companies offered internships in 2011 vs. 2012 1

53%

Of companies plan to hire more interns in 2013 vs. 2012 1

79%

Of employers view internships as a way to find full time hires 2 Sources: 1 Internships.com December 2012 Survey 2 National Association of Colleges and Employers 26

So What Can We Do?

27

What Can We Do?

Final Statistics  7.5x applications per HR internship – Demand growing faster than supply  47% of employers have internship program  Help advocate for more inventory 28

Questions

?

29

SHRM is Your Support 30

Keep in Touch Connect with SHRM and other College Relations CLA volunteer leaders May 23rd August 8th November 8th All Webinars are at 4:00 p.m. Eastern Time Look for Reminders to Join the Webinars!

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Best Practice Share

What is your chapter initiative for College Relations?

What joint activities do you have planned with your student chapter?

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Thank You!

Tara Fournier, PHR

Manager, Member Engagement [email protected]

(800) 283-7476 x6074

Scott Ferrin, SPHR

Field Services Director [email protected]

(800) 283-7476 x6453 33