Pre-Conference Workshop Keys to Successful Grantsmanship During Difficult Economic Times Jeanne Gleason, New Mexico State University Teresa McCoy, University of Maryland Extension March 23, 2010

Download Report

Transcript Pre-Conference Workshop Keys to Successful Grantsmanship During Difficult Economic Times Jeanne Gleason, New Mexico State University Teresa McCoy, University of Maryland Extension March 23, 2010

Pre-Conference Workshop
Keys to
Successful
Grantsmanship
During Difficult Economic Times
Jeanne Gleason, New Mexico State University
Teresa McCoy, University of Maryland Extension
March 23, 2010
Disclosures
 We
have received a large number of grants in
the past.
 We
will apply for more food safety grants in the
future.
 We

are always looking for grant partnerships.
We believe everyone benefits when the overall
quality of submitted grants improves.
 We
will freely share all our tips and skills
learned over the past 30 years for getting more
grants and will answer every question to the
best of our ability.
Goal
To help you become more
competitive, efficient, and
successful in your search for
new program resources.
Today’s Workshop Outline
 Who
are you and what do you want from today?
 Where
can you start looking for funding?
 What
are the first steps towards success?
 What
are the ‘Nuts and Bolts’ of proposal writing?
 Are
there any ‘Silver Bullets’ or winning tricks?
 How
can you sabotage your chances of success?
 What
should you do when you are rejected?
 What
should you do when you are funded?
http://mediaproductions.nmsu.edu/grants
Who are we?
Our backgrounds
Our experience with grants
Our current activities
What we hope to offer you
What we most want to learn
Jeanne Gleason
Teresa McCoy
Who are you?
9
from universities, 8 from non-universities
 From
across the USA
 Range
from graduate students to professors to
extension specialists to administrators
 We
believe you all have one thing in common:
You
have a desire to understand
how to be more successful during
difficult economic times.
Tell us about yourself
 Your
experience with grants
 Novice?
 Somewhat
I
successful?
should be teaching this workshop!
 Your
current interest or ideas
 What
you most want to learn today
So what comes first?
Your
idea?
Your
potential funders’ ideas?
A fundable idea
Innovative
Likely
Fills
to advance an area of science.
critical knowledge gaps.
Science-
or data-driven.
Working
toward a long-term goal
High
impact that is measurable
Where do you find fundable ideas?
Scientific
journals, conferences, peers
The
news, current events, current
problems
Questions
Your
raised by past research
funders’ current programs
Current
Think
RFAs (Requests for Applications)
big and broad—but be prudent!
Your Turn - Your Ideas
Break
What
into teams
are your ‘fundable ideas
http://cris.nifa.usda.gov/search.html
Search results
The Details
Types of Funding
 Contract
- Funder derives benefit (goods or
services)
 Cooperative
Agreement – Agreement between two
or more government agencies to benefit the
public.
 Gifts
– funds received for which no specific goods
or services will directly benefit the sponsor
 Grants
– government support of state or local
projects serving the good of the public where
nothing benefits the federal government and no
long-term involvement is expected from the
federal government.
Where can you look for funding?
http://grants.gov
Go
to the agency’s website
Who
funded projects you admire?
Who
funded your peers?
Ask
your office of grants and contracts
http://www.csrees.usda.gov/fo/funding.cfm
The Golden Rule of Grantsmanship
The
People With The Gold
Make The
Rules
First Steps to Success
 Constantly
 Always
 Think
 Start
be thinking about new ideas
be looking for partnerships
like an evaluator
working long before the RFA is released
Is your idea worth your time/energy?

What problem are you trying to address?

Will your project help solve an applied food
safety issue?

What is your most compelling evidence that your
project should be funded over others?

How will you know when you have achieved your
goals?
Examine your logic and resources
 Do
 Is
your project ‘theory driven’?
 Do
 Is
you know your field’s literature?
you have adequate expertise? If not, partner.
there preliminary data to support your project?
 Are
you using the most effective methodology?
 Have
you involved an evaluation expert from the
very beginning?
Situation Statement
(A.K.A. MAKE ME CONCERNED) OR
WHAT IS THE MOST COMPELLING EVIDENCE YOU CAN
OFFER TO CONVINCE A GROUP OF PEERS THAT YOUR
PROJECT SHOULD BE FUNDED OVER OTHERS—EVEN

Key Issues:
Foodborne
illness, a preventable and underreported disease, is a public health
YOUR
BEST
FRIEND?)
and economic challenge in the United States. While it regularly strikes people in the general
population, some¾-including pregnant women, young children, older adults, and those with
weakened immune systems¾-are at even greater risk. Sharing food safety information with all
populations and encouraging positive behavior modification during food preparation and
consumption is necessary to reduce exposure to pathogens known to cause foodborne illness.
The reduction of foodborne illness requires accurate diagnosis and timely reporting. It also
requires public health intervention along the entire farm-to-table continuum. Food safety
education and behavioral modification is the critical intervention at the table end of this
continuum.
Public health professionals and health care providers who develop health policy and who
educate and medically treat general and at-risk populations are essential to recognizing,
treating, and reducing foodborne illness. Food safety educators who develop and conduct food
safety risk communication and outreach programs fill critical roles in communicating sciencebased food safety principles and practices that encourage positive behavior change among
general and at-risk populations. Food industry professionals who write policy, provide food
products, and create and distribute food safety information provide necessary safeguards in
protecting both general and at-risk populations from foodborne illness. And scientific writers
and journalists, along with other media, trade and health associations, and consumer groups,
provide a strong link in the food safety chain by sharing information with all populations. It is
only through the efforts of all of these groups that we can create positive behavior modification
during food preparation and consumption, which is so necessary to reducing exposure to
pathogens known to cause foodborne illness.
Situation Statement
(a.k.a. Grant Introduction)

Where does it come from?

What should be included?

When is enough enough?

What is the “outcome” of a situation statement?

Don’t make mistakes in data!
Situation Statement:
Where does it come from?

Real or “felt” (perceived) needs in a community

Environmental scanning

Data: Primary and secondary

Stakeholders

Funders

Community of Practice

Others?
Situation Statement
(What should be included)

Clear statement of concern: Foodborne illness, a preventable
and underreported disease, is a public health and economic
challenge in the United States. While it regularly strikes
people in the general population, some¾-including
pregnant women, young children, older adults, and those
with weakened immune systems¾-are at even greater risk.
Each year in Maryland, XX people suffer from food-borne
illnesses, representing XX percentage of the population. Of
that number, XX will die due to complications.

Leading to some type of needed action: It is only through the
efforts of all of these groups that we can create positive
behavior modification during food preparation and
consumption, which is so necessary to reducing exposure to
pathogens known to cause foodborne illness.
Nuts and Bolts of proposal writing
 Remember
 The
the Golden Rule
RFA if your ‘Bible’ – read it often in detail
 Assemble
 Create
 Write
 Build
your team, including evaluator
a Logic Model, even if not required
one page project summary
a budget everyone agrees to follow
 Select
a title and start your forms
 Create
a proposal template from the RFA
RFAs
www.nifa.usda.gov/funding/rfas/afri_rfa.html
RFA – the first look
 Are
you eligible?
 Do
the agency’s goals match your goals?
 $$
total funding and project limits?
 Is
IDC (indirect costs) capped? What will be left
over for your work?
 Are
matching funds required?
 What
is the deadline and project duration?
 Does
it require a Letter of Intent?
Building your team

The best teams are already working together

Select your evaluator and gain true involvement

Should you call the agency’s project manager?

Create a Logic Model, even if not required

Inform your university/organization’s grants office.

Start early asking the hard questions:




Who is lead
Budget division
Ownership of findings/materials/patents
Start forms and cooperative agreements
Why start with evaluation?
 Establishes
clarity about purpose. Have to know
your destination to determine best route!
 Helps
determine if project outcomes are
measurable.
 Keeps
the project grounded.
 Can
help construct the roadmap.
 Can
facilitate agreement on the team.
What does a logic model look like?
 Graphic display of boxes and
arrows; vertical or horizontal
 Relationships, linkages
 Any shape possible
 Circular, dynamic
 Cultural adaptations;
storyboards
 Level of detail
• simple
• complex
 Multiple models
Danger, Danger, Danger:
Be sure to use the style the
RFP says to use!
Logic Model
Chain of outcomes
SHORT
(knowledge)
Seniors increase
knowledge of food
contamination risks
MEDIUM
(skills)
Practice safe cooling of
food; food preparation
guidelines
LONG-TERM
(conditions)
Lowered incidence of food
borne illness
Participants increase
Establish financial goals, Reduced debt and
knowledge and skills in use spending plan
increased savings
financial management
Community increases
understanding of
childcare needs
Residents and employers Child care needs are
met
discuss options and
implement a plan
Program Goal

A broad statement indicating a desired result to be achieved
by an educational program toward the resolution of an issue
or problem

To enhance the functioning of Maryland’s farm families in
stressful situations by educating families in stress management
strategies
Program Objective

States a result to be achieved by an educational program
with a target audience

Provides direction for program design, implementation, and
evaluation
Example Objective

By April 2012, 100 managers, supervisory, and food handling
personnel from public school cafeterias, nursing homes, and
restaurants will increase their knowledge and skill in safe
food handling practices by demonstrating increased
knowledge of food microbiology.
A program objective should
include:

Who should receive the program (the target audience)

Level of change anticipated (including outcome indicators)

Timeframe (typically one year)
Outcome Indicators

What will be measured to provide evidence that the
objective has been achieved
Two Types of Evaluations

Process Evaluation (Formative)
»

Focuses on how the program is conducted.
Results Evaluation (Outcome
»
evaluation)
Focuses on the program’s effect
Process Evaluation when you want
to:


Determine:
»
Strengths and weaknesses of instructional strategies.
»
How program implementation is perceived by program participants.
Compare:
»
How the program was actually conducted and how the program was
planned.
Results Evaluation when you want
to:

Determine:
»
If educational objectives of the program were achieved
»
The impact/benefits of the program
 Decide:
»
Whether to continue, modify, expand, or end the program
Logic Model
Logic Model – PDF Attachment. Required for Education,
Extension, and Integrated Projects Only. 2-Page Limit.
Title the attachment as ‘Logic Model’ and save file as
‘LogicModel’

Logic Model Requirements: Beginning in FY 2010,
Education and Extension Grants must include the elements of
a logic model detailing the activities, outputs, and outcomes
of the proposed project. This information may be provided as
a narrative or formatted into a logic model chart. More
information and resources related to the logic model
planning process are provided at
www.nifa.usda.gov/funding/integrated/integrated_logic_mo
del.html. Integrated Grants will continue to require the
inclusion of a Logic Model.

There are many variations on the specific composition of a logic model. For its purposes,
NIFA has developed a generic logic model that includes the following components:

Situation � A description of the challenge or opportunity. The problem or issue to be
addressed, within a complex of socio-political, environmental, and economic conditions.

Inputs � What is invested, such as resources, contributions, and investments that are
provided for the program.

Activities - Activities are what the program does with its inputs to services it provides to
fulfill its mission.

Outputs - Products, services and events that are intended to lead to the program's
outcomes.

Outcomes - Planned results or changes for individuals, groups, communities, organizations
or systems. Types of outcomes include:
 Change in knowledge � Occurs when there is a change in knowledge or the
participants actually learn.
 Change in behavior � Occurs when there is a change in behavior or the participants act
upon what they have learned.
 Change in condition � Occurs when a societal condition is improved.

External factors � Variables that may have an effect on the portfolio, program, or project
but which cannot be changed by the managers of the portfolio, program, or project.

Assumptions � The premises based on theory, research, evaluation knowledge, etc. that
support the relationships of the elements of the logic model and upon which the success of
the portfolio, program, or project rests.
Common Proposal Criticisms
Missing forms; not in pdf; matching funds not documented; no or insufficient
supporting information, for example on partnerships, etc.
Poorly written and presented, too vague and unfocused, no logic model.
PD lacks necessary experience/expertise to provide technical assistance to identified
target group
Poor justification of need for the project - insufficient review of other projects
Too ambitious - cannot be completed in time frame, cannot recruit the number of
participants,
Lacks letters from consultants, partners, etc
Lacks matching verification
Target audience: not well-identified, not justified; PD has no prior experience serving
this audience, etc.
Weak management plan
Weak evaluation plan
Limited impact – additional contribution of the project to existing
programs is not discussed, measurable outcomes are not
identified
Expected Outcomes and Means By Which Outcomes Will Be Analyzed, Assessed or Interpreted
The educational program, including all outputs, will be developed to increase knowledge on environmental
management issues, practices, and concepts for new and beginning young farmers and ranchers, as well as
secondary agricultural educators and students. The program content will produce information usable by many
audiences including stakeholders, professional agencies, disadvantaged audiences, community citizens, and
producers. Research team members, stakeholders, extension agents, agricultural educators, and subject-matter
experts will be utilized for content development of the educational program. To evaluate the impacts of the
program, training, and outreach, a pre and post questionnaire method will be used to measure
changes in knowledge, attitudes, skills, and aspirations as a result of the program. More
specifically, the following indicators will be measured using survey methodology in both
young farmers and ranchers and secondary agricultural educators:
knowledge, skill, awareness, and aspiration changes of program audiences in environmental management;
adoption and use of online technologies by producers and teachers;
value of educational materials and programs to producers and teachers;
use of developed educational materials by producers and teachers;
development and input from an advisory board about current environmental issues to guide programming decisions;
development of mentoring program for producers;
development of an established network between stakeholders, experts, and producers on environmental issues
measurable environmental changes and impacts on farms and ranches
development of producer incentives for beginning farmers and ranchers
The objectives-based evaluation design would include a pre-test at the beginning of year one (one for producers and
one for teachers) to establish baseline data for comparison purposes. After years one, two, and three, a post-test will
be conducted with each participant group to measure annual changes in these areas. Annual surveys measure the
short and long-term effects of the project and programming efforts. Specific stakeholders and selected key
individuals’ changes in knowledge, attitude, skills, practice, and behaviors may also be evaluated through a variety of
additional methods including: personal interviews, reflective sessions, and discussions. Focus groups will also be
conducted as a form of formative assessment during years two and three of the program. A final focus group will be
conducted at the conclusion of the project to assess outcomes. These longitudinal evaluations will be designed to
measure the participants’ overall knowledge gain and behavioral changes, as well as the benefits, implications and
impact of the project among producers, stakeholders, and educators.
Your Turn - Your Ideas
Break
into teams
Discuss/create
a Logic Model
Budgets are your friends

Budgets are a reality check

Build an Excel template for everyone

Combine all budgets into one Excel workbook

A detailed Excel budget can be your budget justification

Get the budget checked and approved early

Budget red flags – equipment, supplies, tuition, travel, food

Budget for evaluation, 10% minimum?

Involve your grants office early in the process

Indirect costs may surprise you
Proposal Template

Insert RFA
guidelines –

Keep until
the end
Winning Tricks – Silver Bullets
 Consider
the review team
Make the proposal easy to read
 Use large fonts, white space, highly readable
 Add headings, illustrations, bulleted lists
 Not everyone will read your proposal. Make your proposal
easy to summarize and present..

A
high quality evaluation plan is vital
 Have
clear goal, objectives, research question
Winning Project Summaries
 Summaries
are used to select review team
 Most
review team members read only the summary!!
 Must
be clear, concise and self contained
 Must
include hypotheses/objective; methods,
expected outcomes, evaluation plans.
 Follow
word count rules and use good font size
 Proof multiple time to ensure clear writing and all
required parts included
Sabotaging yourself? Common mistakes
 Waited
 Poor
too late for grants.gov submission
quality evaluation
 Implementation
 No
in last year; no time to evaluate
or poor literature review
 Proposals
 Teams
are not integrated
are not ‘real’ teams
 Unclear
objectives, expected outcomes unclear
 Required
proposal elements left out, such as the
management plans, pitfalls, timelines
What if you are rejected?

Don’t insult the program leaders. They can not overturn
the review panel.

Read critique with an open mind. If the reviewers
overlooked key facts, make it more clear next year.

Prepare for next year

Plan your one page “resubmit” summary; it’s a great
sales opportunity for your proposal

Reexamine your evaluation & management plans

Gather better preliminary data

Strengthen your team

Get a technical writer to edit your proposal
How to survive ‘winning’
 Paperwork
becomes even more important
 Get
more training on cost accounting rules
 Ask
about the most common audit red flags
 Get
your team together, including evaluator
 Start
 File
on your timeline, you will never finish early!
all reports early, they track your progress
 Always
look for your next grant idea. Is this project
generating preliminary data for the next proposal?
 Get
published.
Your ideas & questions
http://mediaproductions.nmsu.edu/grants
Jeanne Gleason
[email protected]
Teresa McCoy
[email protected]
See
our other presentations &
displays during this conference.
http://mediaproductions.nmsu.edu/grants
http://mediaproductions.nmsu.edu/foodsafety