Transcript Welcome to Tom Peters “PowerPoint World”! Beyond the set of slides here, you will find at tompeters.com the last eight years.

Welcome to Tom Peters “PowerPoint World”! Beyond the set of slides here,
you will find at tompeters.com the last eight years of presentations, a
basketful of “Special Presentations,” and, above all, Tom’s constantly
updated Master Presentation—from which most of the slides in this
presentation are drawn. There are about 3,500 slides in the 7-part “Master
Presentation.” The first five “chapters” constitute the main argument:
Part I is context. Part II is devoted entirely to innovation—the sine qua
non, as perhaps never before, of survival. In earlier incarnations of the
“master,” “innovation” “stuff” was scattered throughout the presentation—
now it is front and center and a stand-alone. Part III is a variation on the
innovation theme—but it is organized to examine the imperative (for most
everyone in the developed-emerging world) of an ultra high value-added
strategy. A “value-added ladder” (the “ladder” configuration lifted with
gratitude from Joe Pine and Jim Gilmore’s Experience Economy) lays out a
specific logic for necessarily leaving commodity-like goods and services in
the dust. Part IV argues that in this age of “micro-marketing” there are
two macro-markets of astounding size that are dramatically underattended by all but a few; namely women and boomers-geezers. Part V
underpins the overall argument with the necessary bedrock—Talent, with
brief consideration of Education & Healthcare. Part VI examines
Leadership for turbulent times from several angles. Part VII is a
collection of a dozen Lists—such as Tom’s “Irreducible 209,” 209 “things
I’ve learned along the way.”
Enjoy! Download! “Steal”—that’s the whole point!
To appreciate
this presentation [and ensure
that it is not a mess], you need
Microsoft fonts:
NOTE:
“Showcard Gothic,”
“Ravie,” “Chiller”
and “Verdana”
Tom Peters’
EXCELLENCE.
PNC Financial Services Group
22 January 2008/Pittsburgh
Conrad Hilton, at a gala celebrating his life,
was asked, “What was the most important lesson you’ve learned
in you long and distinguished career?”
His immediate answer:
“remember
to tuck the
shower curtain
inside the
bathtub”
“It suddenly
occurred to me …
“It suddenly occurred
to me that in the space
of two or three hours
he
never
talked
about cars.” —Les Wexner
Headline, page 1, Boston Globe, 20 January 2008:
“Broker's Clients Detail Web of Dashed Dreams”
“When Marcia Neilson couldn't qualify for a home loan in early 2006 because of
poor credit, her mortgage broker, Nicole Lyder, had an unusual solution: Add
Neilson's daughter to the loan application.
“Neilson's 21-year-old daughter had just lost her job, but Lyder remained
undeterred. ‘That wasn't a problem,’ Neilson recalled her broker saying.
“Neilson's real estate agent said Lyder enlisted him to drive Neilson and her
daughter to Brockton City Hall. The pair filled out a business certificate that
claimed they owned a hair salon in Brockton.
“The Neilsons qualified for a mortgage and bought a Dorchester house in June
2006 for $565,000. Last fall, Marcia Neilson learned from state investigators
looking into Lyder's business practices that her loan application was padded in
other ways: a statement for a $25,000 bank account in Neilson's name that she had
no knowledge of.
“Fake documents, a phantom borrower, and other irregularities were common
features of five subprime mortgages brokered by Lyder between November 2005
and June 2006 that were examined by the Boston Globe. Lyder's clients ranged
from the barely employed to struggling working-class couples; one had just left a
homeless shelter and two others gave up government-subsidized housing to buy
homes. They said Lyder arranged loans that they later realized had monthly
payments that far exceeded their means. All five loans are now in foreclosure.”
MBWA
(1982-2008)
= “In touch,”
grounded in
reality
Wall Street Journal, 22 January 2008: "Our fourth quarter results were
severely impacted by ongoing dislocations in capital markets and the
slowing economy," said Kenneth D. Lewis, [Bank of America]
chairman and chief executive officer. "However, we are cautiously
optimistic about 2008 …."
TP translation: “We made total asses of ourselves, allowing ourselves to
be conned by a bunch of out-of-touch Nobel-winning ‘economists’
with their ‘portfolio-risk smoothing models.’ Then, as inevitably
happens amidst the madness of crowds of executives bent upon
‘keeping up with the Joneses,’ we were flattened by that silly old saw,
‘That which goes up eventually comes down.’ Wow, talk about ‘What
they didn’t teach us at the Harvard Business School’! Truth is, we all
ought to be put in stocks where people can throw rotten tomatoes at
us—they’ll have lots of time to do that given expected unemployment
#s that we have wittingly facilitated. Meanwhile, I wish the very best
to Angelo Mozilo, Countrywide CEO & Subprime Principal Perp, as he
ponders how to spend the $112,000,000 I’m helping him pocket,
obtained by shafting hundreds of thousands innocents using sales
‘incentive’ schemes which make the numbers racketeers on the
streets look squeaky clean by comparison. As to my ‘cautiously
optimistic for 2008,’ what the hell else do you expect me to say? If I
told the truth, you’d string me up even higher.”
“We Have …
Thank
you,
Starbucks!
1982/Default Latin
America =
years
200
[Total historical earnings]
The Black Swan: The Impact of the
Highly Improbable, Nassim Nicholas Taleb
“I am often asked by would-be entrepreneurs
seeking escape from life within huge corporate
structures, ‘How do I build a small firm for
Buy
a very large one
and just wait.”
myself?’ The answer seems obvious:
—Paul Ormerod, Why Most Things Fail:
Evolution, Extinction and Economics
“Mr. Foster and his McKinsey
colleagues collected detailed
performance data stretching back 40
years for 1,000 U.S. companies. They
none
found that
of the longterm survivors managed to outperform
the market. Worse, the longer
companies had been in the database,
the worse they did.” —Financial Times
“Forbes100” from 1917 to 1987
: 39
members of
the Class of ’17 were alive in ’87; 18 in ’87
F100; 18 F100 “survivors” significantly
underperformed the market;
just
2 (2%), GE & Kodak,
outperformed the market from
1917 to 1987.
S&P 500 from 1957 to 1997:
’97;
74 members of the Class of ’57 were alive in
12 (2.4%) of 500 outperformed the market from 1957 to 1997.
Source: Dick Foster & Sarah Kaplan, Creative Destruction:
Why Companies That Are Built to Last Underperform the Market
EXCELLENCE.
2006.
Why in the
World did you
go to Siberia?
An
emotional, vital, innovative,
joyful, creative,
entrepreneurial endeavor
that elicits maximum
Enterprise* ** (*at its best):
concerted human
potential in the
wholehearted service of
others.**
**Employees, Customers, Suppliers, Communities, Owners, Temporary partners
EXCELLENCE.
1982.
Excellence1982: The Bedrock “Eight Basics”
1.
2.
3.
4.
5.
6.
7.
8.
A Bias for Action
Close to the Customer
Autonomy and Entrepreneurship
Productivity Through People
Hands On, Value-Driven
Stick to the Knitting
Simple Form, Lean Staff
Simultaneous Loose-Tight
Properties”
“Breakthrough” 82*
People!
Customers!
Action!
Values!
*In Search of Excellence
Hard Is Soft
Soft Is Hard
Hard Is Soft (Plans, #s)
Soft Is Hard (people,
customers, values,
relationships))
R.O.I.R.
Return On
Investment In
Relationships
“Courtesies of a small and
trivial character are the
ones which strike
deepest in the grateful
and appreciating heart.”
—Henry Clay
Fred Reichheld’s
Question :
The Ultimate
Customer satisfaction is
best measured* by one simple
“how likely
are you to
recommend ______
to a friend?”
question,
* “Net Promoter Score”
Jim Jeffords
oversight!
The …
ExIn*: 1982-2002/Forbes.com
$85,000
EI: $10,000 yields $140,050
DJIA: $10,000 yields
*Forbes/Excellence Index /Basket of 32 publicly traded stocks
Excellence 2007.
Organizations exist
to serve. Period.
Leaders live to
serve. Period.
Peter Drucker Tribute/September 2007
“I have always
believed that the
purpose of the
corporation is to be
a blessing to the
employees.”
—Boyd Clarke
“What would happen if we looked at a
customer and saw the face of God in
them? To most people it sounds like a
lofty idea. But if you see the face of
God in a flower, why wouldn’t you see
it in the face of a customer? If we
treated customers and honored the
God within them—if we loved them—
we would not need a ‘quality
program.’” —Lance Secretan, founder of Manpower, Inc., and most
recently author of One: The Art and Practice of Conscious Leadership
Organizations exist
to serve. Period.
Leaders live to
serve. Period.
… no less than Cathedrals in
which the full and awesome
power of the Imagination and
Spirit and native
Entrepreneurial flair of
diverse individuals is
unleashed in passionate
pursuit of … Excellence.
EXCELLENCE.
“the rules.”
Cause
Space
(worthy of commitment)
(room for/encouragement
for initiative)
Decency
(respect, humane)
The Manager’s Book
of Decencies: How
Small /gestures
Build Great
Companies.
—Steve Harrison, Adecco
Cause
Space
(worthy of commitment)
(room for/encouragement
for initiative-adventures)
Decency
(respect, grace,
integrity, humane)
service
(worthy of our clients’ & extended
family’s continuing custom)
excellence
(period)
Cause
Space
Decency
service
(worthy of commitment)
(room for/encouragement for initiative-adventures)
(respect, grace, integrity, humane)
(worthy of our clients’ & extended
family’s continuing custom)
excellence
servant leadership
(period)
“Leaders
‘SERVE’
people.
Period.”
—Anon.
Our Mission
To develop and manage talent;
to apply that talent,
throughout the world,
for the benefit of clients;
to do so in partnership;
to do so with profit.
WPP
“How to piss
away $500,000
in one easy
lesson!!”
TP:
Excellence.
Untrammeled
imagination.
Single
greatest act
of pure
imagination
*Basement Systems Inc.
*Larry Janesky
*Dry Basement Science (115,000!)
*1993: $0; 2003: $12M;
2006:
$50,000,000+
Jim’s Mowing Canada
Jim’s Mowing UK
Jim’s Antennas
Jim’s Bookkeeping
Jim’s Building Maintenance
Jim’s Carpet Cleaning
Jim’s Car Cleaning
Jim’s Computer Services
Jim’s Dog Wash
Jim’s Driving School
Jim’s Fencing
Jim’s Floors
Jim’s Painting
Jim’s Paving
Jim’s Pergolas [gazebos]
Jim’s Pool Care
Jim’s Pressure Cleaning
Jim’s Roofing
Jim’s Security Doors
Jim’s Trees
Jim’s Window Cleaning
Jim’s Windscreens
Note: Download, free, Jim Penman’s book:
What Will They Franchise Next? The Story of Jim’s Group
*Lived in same town all adult life
*First generation that’s wealthy/
no parental support
*“Don’t look like millionaires, don’t
dress like millionaires, don’t eat like
millionaires, don’t act like millionaires”
*“Many of the types of businesses [they] are in could be
classified as ‘dull-normal.’ [They] are welding contractors,
auctioneers, scrap-metal dealers, lessors of portable toilets,
dry cleaners, re-builders of diesel engines, paving
contractors …”
Source: The Millionaire Next Door, Thomas Stanley & William Danko
Reason!!!
Mittelstand
“one idea.”
1966-2008.
Try it. Try it. Try it
ry it. Try it. Screw
up. Try it. Try it. Try
t. Try it. Try it. Try
t. Try it. Screw it up
t. Try it. Try it. try
“We have a
‘strategic plan.’
It’s called doing
things.”
— Herb Kelleher
“This is so simple it sounds stupid, but it is amazing
how few oil people really understand that
you only find
oil if you drill
wells.
You may think you’re finding it
when you’re drawing maps and
studying logs, but you have to drill.”
Source: The Hunters, by John Masters, Canadian O & G wildcatter
“We made mistakes, of course. Most of them were
omissions we didn’t think of when we initially wrote the
software. We fixed them by doing it over and over, again
and again. We do the same today. While our competitors
are still sucking their thumbs trying to make the design
perfect, we’re already on prototype version
#5.
By the time our rivals are
ready with wires and screws, we are on version
#10. It gets back to planning
versus acting: We act from day
one; others plan how to plan—
for months.” —Bloomberg by Bloomberg
“You miss
100% of
the shots you
never take.”
—Wayne Gretzky
We still
“don’t get it”!
(1 of 2)
“Forget China,
India and the
Internet: Economic
Growth Is Driven
by
Women.”
—Headline,
Economist, April 15, 2006, Leader, page 14
“Women are
the majority
market”
—Fara Warner/The Power of the Purse
COROLLARY.
EXCELLENCE.
WOMEN.
RULE.
“AS LEADERS,
WOMEN
RULE:
New Studies find that
female managers outshine their male
counterparts in almost every measure”
TITLE/ Special Report/ BusinessWeek
10 UNASSAILABLE REASONS WOMEN RULE
Women make [all] the financial decisions.
Women control [all] the wealth.
Women [substantially] outlive men.
Women start most of the new businesses.
Women’s work force participation rates have
soared worldwide.
Women are closing in on “same pay for same
job.”
Women are penetrating senior ranks rapidly
[even if the pace is slow for the corner
office per se].
Women’s leadership strengths are exceptionally well
aligned with new organizational effectiveness &
value-added imperatives.
Women are better salespersons than men.
Women buy [almost] everything—commercial
as well as consumer goods.
So what exactly is … the point of men?
“One thing is certain: Women’s rise to power,
which is linked to the increase in wealth per
capita, is happening in all domains and at all
levels of society. Women are no longer content
to provide efficient labor or to be consumers
with rising budgets and more autonomy to
spend. … This is just the beginning. The
phenomenon will only grow as girls prove to be
more successful than boys in the school
For a number of observers, we
have already entered the age of
‘womenomics,’ the economy as
thought out and practiced by a
woman.” —Aude Zieseniss de Thuin, Financial Times, 10.03.2006
system.
We still
“don’t get it”!
(2 of 2)
!!!!!!!!!!!!!!!!!
“People turning 50
more
than half of
today have
their adult life
ahead of them.”
—Bill Novelli,
50+: Igniting a Revolution to Reinvent America
2000-2010 Stats
18-44: -1%
55+: +21%
(55-64:
+47%)
We are the Aussies & Kiwis & yanks & Canadians.
We are the Western Europeans & Japanese. We
are the fastest growing, the biggest, the
wealthiest, the boldest, the most (yes)
ambitious, the most experimental &
exploratory, the most different, the most
indulgent, the most difficult & demanding,
the most service & experience obsessed, the
most vigorous, (the least vigorous,) the most
health conscious, the most female, the most
profoundly important commercial market in
the history of the world—and we will be the
Center of your universe for the next twentyfive years. We have arrived!
44-65:
“New
Customer
Majority” *
*45% larger than 18-43; 60% larger by 2010
Source: Ageless Marketing, David Wolfe & Robert Snyder
THE 9Ps.
PURPOSE.
PASSION.
Potential.
Personal.
Priorities.
PERSISTENCE.
PEOPLE.
Potent.
Positive.
“People want to be part of
something larger than
themselves. They want to be
part of something they’re
really proud of, that they’ll
fight for, sacrifice for ,
trust.”
—Howard Schultz, Starbucks
“I am a …
Dispenser of
Enthusiasm!”
—Ben Zander
“The role of the Director is to create a
space where the actors and
become more
than they’ve ever been
before, more than
they’ve dreamed of
being.”
actresses can
—Robert Altman, Oscar acceptance speech
“You must
be
the change you
wish to see in the
world.”
Gandhi
“I used to have a rule for myself that at any point in
time I wanted to have in mind — as it so happens,
also in writing, on a little card I carried around with
me — the three big things I was trying to get done.
Three.
Not two.
Not four.
Not five.
Not ten.
Three.”
— Richard Haass, The Power to Persuade
Relentless: “One of
my superstitions had always been
when I started to go anywhere or
not to
turn back , or stop,
to do anything,
until the thing intended was
accomplished.” —Grant
‘do’
“Leaders
people.
Period.”
—Anon.
The greatest danger
for most of us
is not that our aim is
too high
and we miss it,
but that it is
too low
and we reach it.
Michelangelo
“Excellence can be obtained if you:
... care more than others think
is wise;
... risk more than others think
is safe;
... dream more than others think
is practical;
... expect more than others think
is possible.”
Source: Anon. (Posted @ tompeters.com by
K.Sriram, November 27, 2006 1:17 AM)
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