Transcript 2013 Esri International User Conference July 8–12, 2013 | San Diego, California Technical Workshop Esri Global Demographic, Business and Lifestyle Data Catherine Spisszak, Data Product.

2013 Esri International User Conference
July 8–12, 2013 | San Diego, California
Technical Workshop
Esri Global Demographic,
Business and Lifestyle Data
Catherine Spisszak, Data Product Manager
Jeff Hincy, Data Product Engineer
Esri UC2013 . Technical Workshop . Esri Global Demographic, Business and Lifestyle Data
The power of
demographics
Esri UC2013 . Technical Workshop .
Esri UC2013 . Technical Workshop . Esri Global Demographic, Business and Lifestyle Data
Estimated world population & projections
Esri UC2013 . Technical Workshop . Esri Global Demographic, Business and Lifestyle Data
The Power of Demographics
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Living longer
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More diverse
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Ever changing product demands
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Depleting natural resources
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Innovative
•
Past, present and future
Esri UC2013 . Technical Workshop . Esri Global Demographic, Business and Lifestyle Data
Restaurant
Retail
Education
Healthcare
Insurance
Economic
Development
Target Marketing
Real Estate
Bank
Demographic,
Lifestyle,
and Business Data
Government
Automotive
Site Location
Finance
Merchandise
Optimization
Customer
Intelligence
Esri UC2013 . Technical Workshop . Esri Global Demographic, Business and Lifestyle Data
Site Selection
Data Types
Esri UC2013 . Technical Workshop .
What Data does Esri offer for the United States?
Esri UC2013 . Technical Workshop .
Esri U.S. Data
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Updated Demographics
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Market Potential Data
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Tapestry Segmentation
•
Traffic Counts
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Census/ACS Data
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Major Shopping Centers
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Retail MarketPlace
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Bank Branches
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Business Locations
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Banking Potential
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Business Summary
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Crime Indexes
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Consumer Spending
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Cable Boundaries
Esri UC2013 . Technical Workshop . Esri Global Demographic, Business and Lifestyle Data
Esri U.S. Data Geographic Levels
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Census Geography
Block Group
- Tract
- County
- State
- US
Census Correspondence
- CBSA
- DMA
- Place
- County Subdivisions
Postal Geography
- ZIP code
Congressional Districts
-
•
•
•
Esri UC2013 . Technical Workshop . Esri Global Demographic, Business and Lifestyle Data
Esri U.S. Data
Demographics
Consumer
Esri UC2013 . Technical Workshop . Esri Global Demographic, Business and Lifestyle Data
Lifestyle
Business
Esri U.S. Demographic Data
Census
2000
Census
2010
Demographics
Updated
Demographics
ACS
Esri UC2013 . Technical Workshop . Esri Global Demographic, Business and Lifestyle Data
Esri U.S. Demographic Data
Updated
Demographics
Census 2010
Population and Housing
Population
Age by Sex
Age by Sex
Race and Hispanic Origin
Race and Hispanic Origin
Education
Household Size
Marital Status
Households by Type
Age by Sex by Race
Tenure
Labor Force
Income
Home Value
Disposable Income
Net Worth
Esri UC2013 . Technical Workshop . Esri Global Demographic, Business and Lifestyle Data
ACS
Language Spoken at
Home
Journey to Work
Poverty
Military Service
Mortgage Status
Rent
Vehicles Available
Units in Structure
Year Structure Built
Esri U.S. Data is Accurate.
Data Accuracy Study
The Results are In…Esri Ranked #1!
Precision scores for each data vendor by geography.
The lowest score indicates the highest accuracy.
www.esri.com/accuracy
Esri UC2013 . Technical Workshop . Esri Global Demographic, Business and Lifestyle Data
Esri U.S. Consumer Data
Market
Potential
Consumer
Spending
Consumer Data
Retail
MarketPlace
Esri UC2013 . Technical Workshop . Esri Global Demographic, Business and Lifestyle Data
Esri U.S. Consumer Data
Consumer
Spending
Market
Potential
Retail
MarketPlace
Esri UC2013 . Technical Workshop . Esri Global Demographic, Business and Lifestyle Data
Esri U.S. Lifestyle Data
Lifestyle
Data
Esri UC2013 . Technical Workshop . Esri Global Demographic, Business and Lifestyle Data
Tapestry
Segmentation
What Value Does Tapestry Add?
Demographics
Area A
Area B
2013 Median Household Income
$67,295
$69,779
2013 Median Age
48.9 Years
32.4 Years
2013 % Homeowners
85%
45%
Add
Segmentation
Area A
Area B
Car
Own or Lease a Honda
Own or Lease a Lexus
Media
Read Newspapers
Read Online Magazines
Recreation
Attend Golf Tournaments
Likely to join a gym
Banking
Own a US Savings Bond
Bank Online
Television
Watch the History Channel Watch MTV
Urban/Rural
Rural
Esri UC2013 . Technical Workshop . Esri Global Demographic, Business and Lifestyle Data
Urban
Up and Coming Families
$69,522
John Smith
1201 South Main Street
Fairfax, VA 22031
32.6
Esri UC2013 . Technical Workshop . Esri Global Demographic, Business and Lifestyle Data
Now I Can Find Them…
Esri UC2013 . Technical Workshop . Esri Global Demographic, Business and Lifestyle Data
65 Segments
Esri UC2013 . Technical Workshop . Esri Global Demographic, Business and Lifestyle Data
How was Tapestry Segmentation Built?
Demographics
Neighborhood
Geographies
Tapestry Lifestyle
Segmentation System
Esri UC2013 . Technical Workshop . Esri Global Demographic, Business and Lifestyle Data
Esri U.S. Business Data
Traffic
Banking
Businesses
Business Data
Crime
Esri UC2013 . Technical Workshop . Esri Global Demographic, Business and Lifestyle Data
Major
Shopping
Centers
Cable
What Data does Esri offer for Canada?
Esri UC2013 . Technical Workshop .
Demographic Data for Canada
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Nearly 3,000 variables available
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Data available for 2006, 2007, 2012, 2015,
2017, and 2022
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162 different tables of data including:
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Age
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Marital Status
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Education
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Mother Tongue
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Income
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Occupation
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Daytime Population
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Expenditures
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Housing
Esri UC2013 . Technical Workshop .
Esri Canadian Geographic Levels
Country
- Provinces
- Federal Electoral Districts (FEDs)
- Census Metropolitan Areas/Census
Agglomerations (CMA/CA)
- Census Divisions
- Forward Sortation Areas (FSAs).
- Census Subdivisions (CSDs)
- Census Tracts
- Dissemination Areas (DAs)
-
Esri UC2013 . Technical Workshop . Esri Global Demographic, Business and Lifestyle Data
What International Data does Esri offer?
Esri UC2013 . Technical Workshop .
Global Demographic Data
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Around 100 variables per country
Population and Population per Mill
- Average Household Size
- Total Households
- Purchasing Power
- Age (15-Year Age Groups)
- Gender
- Consumer Spending
- Income
- Household Type
- Marital Status
- Education
-
Esri UC2013 . Technical Workshop .
Global Geography Levels
Admin Levels
Country
Kommuner
Laen
Landsdelar
Regioner
Riksomraden
Count
1
290
21
3
72
8
Postal Levels
Postcode1
Postcode2
Postcode5
Count
9
85
9,624
Esri UC2013 . Technical Workshop .
Admin Levels
Country
Municipality
Prefecture
Count
1
1,901
47
Data Themes
USA
Canada
International
Population (including age and gender)
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√
√
Marital Status
√
√
√
Employment
√
√
√
Income/Purchasing Power
√
√
√
Households by Type
√
√
√
Education
√
√
√
Race
√
√
Housing (Owner/Renter/Vacant)
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Consumer Spending
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Lifestyle
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Business Data
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Esri UC2013 . Technical Workshop . Esri Global Demographic, Business and Lifestyle Data
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√ (37 countries)
Access to
Demographic
Data
Esri UC2013 . Technical Workshop .
Demographics for the world
To understand and analyze the global population…
Dominant Tapestry
Global Coverage
Infographics
Dynamic Maps
Data Enrichment
Address
City
State
ZIP
Median Age
Tapestry
Segment
Median Income
123 S Main St
Fairfax
VA
22031
32.4
Laptops & Lattes
$77,018
Reports
Esri UC2013 . Technical Workshop . Esri Global Demographic, Business and Lifestyle Data
Accessible in Four Ways
Address
City
123 S Main St
Fairfax
+
Maps
Infographics
Esri UC2013 . Technical Workshop . Esri Global Demographic, Business and Lifestyle Data
Median
Age
Tapestry
Segment
Median
Income
32.4
Laptops &
Lattes
$77,018
Geographic
Data
Enrichment
Reports
Maps
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Collection of Ready to
use Maps for each
country on 4 Themes
People
- Housing
- Money
- Behavior
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Esri UC2013 . Technical Workshop . Esri Global Demographic, Business and Lifestyle Data
•
Includes Popups
•
Configurable
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“Demographics and
Lifestyle” Group in
ArcGIS Online
Infographics
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New style of reporting
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Dynamic and Interactive
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Esri Prepopulated some
ready to use Infographics
Age
- Average Household Size
- Household Income
- Housing Units by
occupancy
- Dominant Tapestry
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Dominant Tapestry
Esri UC2013 . Technical Workshop . Esri Global Demographic, Business and Lifestyle Data
Geographic Data Enrichment
Address
City
123 S Main St
Fairfax
+
Median
Age
Tapestry
Segment
Median
Income
32.4
Laptops &
Lattes
$77,018
Esri UC2013 . Technical Workshop . Esri Global Demographic, Business and Lifestyle Data
•
Add new columns of
information to your data
•
Data Collections
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Key Facts
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Spending Facts
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Wealth Facts
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Policy Facts
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Health Facts
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Business Facts
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Media Facts
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Poverty Facts
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Retail Facts
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At Risk
Reports
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Pre-formatted PDF and XLS
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Collection of reports:
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•
Esri UC2013 . Technical Workshop . Esri Global Demographic, Business and Lifestyle Data
USA: 33 Reports
Canada: 10 Reports
U.S. Stand-alone Databases
Esri UC2013 . Technical Workshop . Esri Global Demographic, Business and Lifestyle Data
Demo
Jeff Hincy, Data Product
Engineer
Esri UC2013 . Technical Workshop .
Roadmap
Esri UC2013 . Technical Workshop .
Tapestry
Rebuilt in 2014
Esri UC2013 . Technical Workshop . Esri Global Demographic, Business and Lifestyle Data
21 Countries
81 Countries
124 Countries
USA & Western Europe
Maps & Data Enrichment
Maps
Maps, Data Enichment,
Reports & Infographics
24 Countries
Data Enrichment, Reports
& Infographics
2012 USA
Maps & Data Enrichment
Business Facts
2013 USA Demographics
& Tapestry
Maps, Data Enrichment,
Reports & Infographics
USA Business Facts
Status
Esri UC2013 . Technical Workshop .
As of July 2013
Global Data
Release
Schedule
Esri UC2013 . Technical Workshop . Esri Global Demographic, Business and Lifestyle Data
One Global Content team
Working with our distributors for content
Esri UC2013 . Technical Workshop . Esri Global Demographic, Business and Lifestyle Data
More information
All methodology statements are posted online.
http://www.esri.com/data/esri_data
www.esri.com/acs
www.esri.com/census2010
www.esri.com/accuracy
Esri UC2013 . Technical Workshop . Esri Global Demographic, Business and Lifestyle Data
[email protected]
Esri UC2013 . Technical Workshop . Esri Global Demographic, Business and Lifestyle Data
Esri UC2013 . Technical Workshop . Esri Global Demographic, Business and Lifestyle Data