Transcript Librarycareers.org Marketing Plan 2007 Emerging Leaders Project Team Regina Cortez, MLIS Alexia Hudson, MLIS Qiana Johnson, MLIS Robin Rousu, MLIS Carolyn Wood, MSLIS Larry Neal -Team Mentor Beatrice Calvin -

Librarycareers.org
Marketing Plan
2007 Emerging Leaders
Project Team
Regina Cortez, MLIS
Alexia Hudson, MLIS
Qiana Johnson, MLIS
Robin Rousu, MLIS
Carolyn Wood, MSLIS
Larry Neal -Team Mentor
Beatrice Calvin - ALA Contact
2007 Emerging Leaders
Presentation Agenda
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Team’s Planning Process & Tools
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Marketing Plan Overview
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Recommended Action Plan
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Questions & Answers
2007 Emerging Leaders
Planning Process & Tools
Planning Plan Process & Tools
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First team meeting – ALA Midwinter 2007
Seattle, WA with Larry Neal & Beatrice Calvin
Assigned team responsibilities for project
(ALA-EL wiki, blog, listserv, mentor, ALA contact)
Project managed 100% via virtual meetings
online conferencing & standard telephone conference calling
(Washington Talking Book & Braille Library/ FreeConferenceCall.com)
Planning Process & Tools con’t
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Team conducted an analysis of website
modeled after traditional SWOT process
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Plan workflow process established
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SWOT detail transformed to highlight
immediate/long term recommendations &
challenges
Marketing Plan Template
2007 Emerging Leaders
Marketing Plan Overview
Marketing Plan Overview
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28 Pages with budget, timeline, references,
& EL opinion poll data
Includes Executive Summary & Analysis of
External Environment
Full documents housed on ALA Emerging
Leaders Wiki
2007 Emerging Leaders
Recommended Action Plan
Marketing Plan Recommendations
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Immediate Recommendations
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Long Term Recommendations
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Challenges for Plan Implementation
Immediate Recommendations
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Update salary range information
Expand information about paraprofessional
& technical positions
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Publicity materials to college career centers
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Linking with appropriate ALA related entities
Long Term Recommendations
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Revise website navigation
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Conduct usability study
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Include content that enhances library careers reputation
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Facilitate reciprocal linking with related websites & blogs
(include downloadable button ads)
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Generate printable handouts & flyers
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Establish presence in multi-user virtual environment, Second
Life
Challenges To
Plan Implementation
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Overcoming persistent stereotypes of library
workers
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Ensuring recruitment of minorities
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Accurately conveying technological skills
required for 21st Century workplace
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Establishing long-term support for plan from
ALA
Thank You For
This Opportunity!
Questions & Answers