Client Presentation

Agenda

    Search Engine Optimization (SEO) Social Media  Facebook Ad Test Key Digital Strategies & Tactics Suggested Plan

Search Engine Optimization

SEO Organic Inorganic

Metatags

Current:

Suggested:

Social Media

Combined Social Media Strategy

More blog posts Add social media links or widgets here!

Facebook Ad Test

Hypotheses: 1.

2.

Ads in Newsfeed will get more clicks than ads on the right side Ad with photo of person will get more clicks than other photos (kitchen, company logo)

Image 1: Image 2: Image 3:

Key digital strategies: how do you want to grow your online business?

REACH ACT CONVERT ENGAGE Segmentation & Targeting Brand Positioning & Value Proposition Content Strategy Integrated Communication Strategy

Tactics: Which digital marketing activities to optimize REACH

 Pay Per Click (PPC)   Online Advertising Online PR

Tactics

ACT & CONVERT

 Conversation rate optimization       E-commerce management Lead generation techniques Content marketing – blogs, webinars, case studies, testimonials Home page optimization Landing page optimization AB and multivariate testing

Tactics

ENGAGE

 Content marketing – blogs, webinars, case studies, testimonials  Customer service and support