Tom Peters’ Character. Excellence. Quality. FICCI-ASQ/Delhi/29 April 2009 To appreciate this presentation [and ensure that it is not a mess], you need Microsoft fonts: NOTE: “Showcard Gothic,” “Ravie,” “Chiller” and “Verdana”

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Transcript Tom Peters’ Character. Excellence. Quality. FICCI-ASQ/Delhi/29 April 2009 To appreciate this presentation [and ensure that it is not a mess], you need Microsoft fonts: NOTE: “Showcard Gothic,” “Ravie,” “Chiller” and “Verdana”

Tom Peters’
Character.
Excellence.
Quality.
FICCI-ASQ/Delhi/29 April 2009
To appreciate
this presentation [and ensure
that it is not a mess], you need
Microsoft fonts:
NOTE:
“Showcard Gothic,”
“Ravie,” “Chiller”
and “Verdana”
Slides at …
tompeters.com
Dictionary.com/Quality:
Character.
Excellence.
Character.
Excellence.
Quality.
“The doctor
interrupts
after …*
*Source: Jerome Groopman, How Doctors Think
The four most important words in any organization
are …
“What do
you
think?”
Source: courtesy Dave Wheeler, posted at tompeters.com
“It was much later that I realized
Dad’s secret. He gained respect by
giving it. He talked and listened to
the fourth-grade kids in Spring Valley
who shined shoes the same way he
talked and listened to a bishop or a
He was
seriously interested in
who you were and what
you had to say.”
college president.
Sara Lawrence-Lightfoot, Respect
“People want to be part of
something larger than
themselves. They want to be
part of something they’re
really proud of, that they’ll
fight for, sacrifice for ,
trust.”
—Howard Schultz, Starbucks (IBD/09.05)
Conrad Hilton, at a gala
celebrating his career,
was asked, “What was the
most important lesson
you’ve learned in you long
and distinguished career?”
His immediate answer …
“remember
to tuck the
shower curtain
inside the
bathtub”
“Execution
is
strategy.”
—Fred Malek
Listen!
Engage!
Respect!
Inspire!
Sweat the details!
Execute!
Listen!
Engage!
Respect!
Inspire!
Sweat the details!
Execute!
Quality is a
choice …
Not a system!*
*Though the right system helps
enormously once you’ve made the choice.
“To me business isn’t about
wearing suits or pleasing
stockholders. It’s about
being true to yourself,
your ideas and focusing on
the essentials.” —Richard Branson
part one.
Character.
Excellence.
Quality.
1977
Palo Alto
MBWA
1982
Excellence1982: The Bedrock “Eight Basics”
1.
2.
3.
4.
5.
6.
7.
8.
A Bias for Action
Close to the Customer
Autonomy and Entrepreneurship
Productivity Through People
Hands On, Value-Driven
Stick to the Knitting
Simple Form, Lean Staff
Simultaneous Loose-Tight
Properties”
“Breakthrough” 82*
People!
Customers!
Action!
Values!
*In Search of Excellence
Hard Is Soft
Soft Is Hard
Hard Is Soft (Plans, #s)
Soft Is Hard (people,
customers, values,
relationships))
2007
Siberia
Why in the
World did you
go to Siberia?
An emotional,
vital, innovative, joyful, creative,
entrepreneurial endeavor that
elicits maximum
Enterprise* ** (*at its best):
concerted human potential
in the wholehearted service
of others.**
**Employees, Customers, Suppliers, Communities, Owners, Temporary
partners
2007
Sydney
Organizations exist
to serve. Period.
Leaders live to
serve. Period.
… no less than
Cathedrals
in which the full and
awesome power of the
Imagination and Spirit and
native Entrepreneurial flair
of diverse individuals is
unleashed in passionate
pursuit of … Excellence.
“Leaders
‘SERVE’
people.
Period.”
—inspired by Robert Greenleaf
Good News 2009:
Leadership*
is a sacred
trust.
*President, classroom teacher, CEO, shop foreman
Spring 2009
Amsterdam
Helsinki
Tallinn
Vilnius
San Antonio
Bogotá
Abu Dhabi
Shanghai
Seoul
New Delhi
“You have to
treat your
employees like
customers.”
—Herb Kelleher,
complete answer, upon being asked his “secrets to success”
Source: Joe Nocera, NYT, “Parting Words of an Airline Pioneer,” on the occasion of
Herb Kelleher’s retirement after 37 years at Southwest Airlines (SWA’s pilots union
took out a full-page ad in USA Today thanking HK for all he had done; across the
way in Dallas American Airlines’ pilots were picketing the Annual Meeting)
The Customer
Comes Second
—Hal Rosenbluth and Diane McFerrin Peters* (*no relation)
“We are a
‘Life Success’
Company.”
Dave Liniger, founder, RE/MAX
The Dream Manager
—Matthew Kelly
“An organization can only become the-best-version-of-itself to
the extent that the people who drive that organization are
striving to become better-versions-of-themselves.” “A
company’s purpose is to become the-best-version-of-itself. The
What is an employee’s purpose?
Most would say, ‘to help the company
achieve its purpose’—but they would be
wrong. That is certainly part of the
employee’s role, but an employee’s
primary purpose is to become the-bestversion-of-himself or –herself. … When a
question is:
company forgets that it exists to serve customers, it quickly
Our employees are our first
customers, and our most important customers.”
goes out of business.
“The role of the Director is to create a
space where the actors and
become more
than they’ve ever been
before, more than
they’ve dreamed of
being.”
actresses can
—Robert Altman, Oscar acceptance speech
Organizing Genius / Warren Bennis
and Patricia Ward Biederman
“Groups become great only when
everyone in them, leaders and
members alike, is free to do his or
her absolute best.”
“The best thing a leader can do for a
Great Group is to allow its
members to discover their
greatness.”
Leaders’ “Mt Everest Test”
“free to do his or her
absolute best” …
“allow its members to
discover their
greatness.”
“No matter what the
situation, [the great manager’s] first
response is always to think
about the individual
concerned and how things
can be arranged to help that
individual experience
success.” —Marcus Buckingham,
The One Thing You Need to Know
“Business has to give
people enriching,
rewarding lives,
or it's simply not
worth doing.”
—Richard Branson
part two.
nudge.
Little =
7X.
7:30A-8:00P.
F12A.
7:30AM = 7:15AM.
8:00PM = 8:15PM.
“No” = 2*
*Yes Bank
2,000,000
Don’t like it?
Don’t pay.
Source: Granite Rock Co.
Red light flashes=
-10%
Promised vs Delivered:
+15%
Source; Elgin Corrugated Box
Source: Container Store/increase average sale per shopper
Big carts =
Source: Wal*Mart
Bag sizes = New markets:
Source: PepsiCo
>100 feet =
100 miles
Round
= 2X/allx
2-cent
candy
<TGW
and …
>TGR
[Things Gone WRONG-Things Gone RIGHT]
“Experiences
are as distinct
from services as
services are from
goods.”
—Joe Pine & Jim Gilmore, The
Experience Economy: Work Is Theatre & Every Business a
Stage
Acquire vs maintain*:
*Recession goal: Higher “market share” current customers
BEGINS
(and ENDS)
It
in the …
parking
lot*
*Disney
“Kindness
is free.”
none!
139,380 former
patients from 225 hospitals:
Press Ganey Assoc:
none
of THE top 15 factors
determining Patient Satisfaction
referred to patient’s health outcome
P.S. directly related to Staff Interaction
P.P.S. directly correlated with Employee
Satisfaction
Source: Putting Patients First, Susan Frampton, Laura Gilpin, Patrick Charmel
“There is a misconception that supportive interactions require
more staff or more time and are therefore more costly. Although
labor costs are a substantial part of any hospital budget, the
interactions themselves add nothing to the budget.
Kindness is
free.
Listening to patients or answering their
questions costs nothing. It can be argued that negative
interactions—alienating patients, being non-responsive to their
needs or limiting their sense of control—can be very costly. …
Angry, frustrated or frightened patients may be combative,
withdrawn and less cooperative—requiring far more time
than it would have taken to interact with them initially in a
positive way.” —Putting Patients First, Susan Frampton,
Laura Gilpin, Patrick Charmel
“Courtesies of a small and
trivial character are the
ones which strike
deepest in the grateful
and appreciating heart.”
—Henry Clay
“Perception
is all
there is”
Comeback
[big, quick response]
>>
Perfection
Socks =
10,000
90K in U.S.A. ICUs on any
given day; 178 steps/day
in ICU.
50%
stays result
in “serious complication”
Source: Atul Gawande, “The Checklist” (New Yorker, 1210.07)
**Peter Pronovost, Johns Hopkins
**Checklist, line infections
**Nurses/permission to stop procedure
if doc, other not following checklist
**In 1 year, 10-day line-infection rate:
11% to …
0%
Source: Atul Gawande, “The Checklist” (New Yorker, 1210.07)
**Docs, nurses encouraged to
make checklists on whatever
process-procedure they choose
**Within weeks, average stay in
ICU down
50%
Source: Atul Gawande, “The Checklist” (New Yorker, 1210.07)
Little =
(1) Amenable to rapid
experimentation/
failure “free” (PR, $$)
(2) Quick to implement/
Quick to Roll out
(3) Inexpensive to
implement/Roll out
(4) Huge multiplier
(5) An “Attitude”
(1) Half-day/25 ideas
(2) One week/5 experiments
(3) One month/Select best 2
(4) 60-90 days/Roll out
“Design is everything.
Everything is design.”
“We are all designers.”
Inspiration: The Power of Design: A Force for
Transforming Everything, Richard Farson
part three.
The
Recession 44.
Forty-four “Secrets”
and “clever Strategies”
For dealing with the
Recession of 2008-XXXX
I am constantly asked for
'secrets'
“strategies/
for
surviving the recession.” I try
to appear wise and informed—
and parade original,
sophisticated thoughts. But if
you want to know what’s
really going through my
head, see the list that follows.
44 “Secrets” and “Clever Strategies” For
Dealing with the Recession of 2008-XXXX
You come earlier.
You leave later.
You work harder.
You may well work for less; and, if so, you
adapt to the untoward circumstances with a
smile—even if it kills you inside.
You volunteer to do more.
You dig deep and always bring a good attitude
to work.
You fake it if your good attitude flags.
You literally practice your "game face" in the
mirror in the morning, and in the loo
mid-morning.
You give new meaning to the idea and intensive
practice of “visible management.”
44 “Secrets” and “Clever Strategies” For
Dealing with the Recession of 2008-XXXX
You take better than usual care of yourself and
encourage others to do the same—physical
well-being determines mental well-being and
response to stress.
You shrug off shit that flows downhill in your
direction—buy a shovel or a “pre-worn”
raincoat on eBay.
You try to forget about “the good old days”—
nostalgia is self-destructive.
You buck yourself up with the thought that
“this too shall pass”—but then remind yourself
that it might not pass any time soon, and so
you re-dedicate yourself to making the
absolute best of what you have now.
44 “Secrets” and “Clever Strategies” For
Dealing with the Recession of 2008-XXXX
You work the phones and then work the
phones some more—and stay in touch with
positively everyone.
You frequently invent breaks from routine,
including “weird” ones—“changeups” prevent
wallowing and bring a fresh perspective.
You eschew all forms of personal excess.
You simplify.
You sweat the details as never before.
You sweat the details as never before.
You sweat the details as never before.
You raise to the sky and maintain at all
costs the Standards of Excellence by which
you unfailingly evaluate your own performance.
You are maniacal when it comes to responding
to even the slightest screw-up.
44 “Secrets” and “Clever Strategies” For
Dealing with the Recession of 2008-XXXX
You find ways to be around young people and
to keep young people around—they are less
likely to be members of the “sky is falling”
school.
You learn new tricks of your trade.
You remind yourself that this is not just
something to be “gotten through”—it is the
Final Exam of character.
You network like a demon.
You network inside the company—get to know
more of the folks who “do the real work.”
You network outside the company—get to
know more of the folks who “do the real
work” in vendor-customer outfits.
44 “Secrets” and “Clever Strategies” For
Dealing with the Recession of 2008-XXXX
You thank others by the truckload if good
things happen—and take the heat yourself if
bad things happen.
You behave kindly, but you don't sugarcoat or
hide the truth--humans are startlingly
resilient and rumors are the real killers.
You treat small successes as if they were
Superbowl victories—and celebrate and
commend accordingly.
You shrug off the losses (ignoring what's going
on in your tummy), and get back on the
horse and immediately try again.
You avoid negative people to the extent you
can—pollution kills.
You eventually read the gloom-sprayers the
riot act.
44 “Secrets” and “Clever Strategies” For
Dealing with the Recession of 2008-XXXX
You give new meaning to the word "thoughtful.“
You don’t put limits on the flowers budget—
“bright and colorful” works marvels.
You redouble, re-triple your efforts to "walk in
your customer's shoes." (Especially if the
shoes smell.)
You mind your manners—and accept others’
lack of manners in the face of their strains.
You are kind to all mankind.
You keep your shoes shined.
You leave the blame game at the office door.
You call out the congenital politicians in no
uncertain terms.
You become a paragon of personal accountability.
And then you pray.
part four.
innovation.
Base
Case
“I am often asked by would-be entrepreneurs
seeking escape from life within huge corporate
structures, ‘How do I build a small firm for
Buy
a very large one
and just wait.”
myself?’ The answer seems obvious:
—Paul Ormerod, Why Most Things Fail:
Evolution, Extinction and Economics
“Mr. Foster and his McKinsey colleagues collected
detailed performance data stretching back
40 years for
1,000 U.S. companies. They found that
none
of the long-term
survivors managed to outperform the
market. Worse, the longer companies
had been in the database, the worse
they did.” —Financial Times
You don’t
get better
by being
bigger. You
Dick Kovacevich:
“Data drawn from the real world
attest to a fact that is beyond
Everything
in existence tends
to deteriorate.”
our control:
—Norberto Odebrecht, Education Through Work
#4 Japan
#2T USA
#2T China
#4 Japan
#3 USA
#2 China
#1 Germany
Reason!!!
Mittelstand
Jim Penman/
Jim’s Group
Jim’s Mowing Canada
Jim’s Mowing UK
Jim’s Antennas
Jim’s Bookkeeping
Jim’s Building Maintenance
Jim’s Carpet Cleaning
Jim’s Car Cleaning
Jim’s Computer Services
Jim’s Dog Wash
Jim’s Driving School
Jim’s Fencing
Jim’s Floors
Jim’s Painting
Jim’s Paving
Jim’s Pergolas [gazebos]
Jim’s Pool Care
Jim’s Pressure Cleaning
Jim’s Roofing
Jim’s Security Doors
Jim’s Trees
Jim’s Window Cleaning
Jim’s Windscreens
Note: Download, free, Jim Penman’s book:
What Will They Franchise Next? The Story of Jim’s Group
Try it. Try it. Try it
ry it. Try it. Screw
up. Try it. Try it. Try
t. Try it. Try it. Try
t. Try it. Screw it up
t. Try it. Try it. try
“We have a
‘strategic plan.’
It’s called doing
things.”
— Herb Kelleher
“We made mistakes, of course. Most of them were
omissions we didn’t think of when we initially wrote the
software. We fixed them by doing it over and over, again
and again. We do the same today. While our competitors
are still sucking their thumbs trying to make the design
perfect, we’re already on prototype version
#5.
By the time our rivals are
ready with wires and screws, we are on version
#10. It gets back to planning
versus acting: We act from day
one; others plan how to plan—
for months.” —Bloomberg by Bloomberg
Culture of Prototyping
“Effective prototyping may
the most
valuable core
competence an
be
innovative organization can
hope to have.” —Michael Schrage
“Experiment
fearlessly”
Source: BW0821.06, Type A Organization Strategies/
“How to Hit a Moving Target”—Tactic #1
“Fail .
Forward.
Fast.”
High Tech CEO, Pennsylvania
“The secret of fast
progress is
inefficiency, fast
and furious and
numerous failures.”
—Kevin Kelly
We are the
company
we keep
“You will become
like the five people
you associate with
the most …
this can be either a blessing or a curse.”
—Billy Cox
The “We are what we eat”
axiom: At its core, every (!!!)
relationship-partnership
decision (employee, vendor,
customer, etc) is a strategic
decision about:
“Innovate,
‘Yes’ or ‘No’ ”
Measure “Strangeness”/Portfolio Quality
Staff
Consultants
Vendors
Out-sourcing Partners (#, Quality)
Innovation Alliance Partners
Customers
Competitors (who we “benchmark” against)
Strategic Initiatives
Product Portfolio (LineEx v. Leap)
IS/IT Projects
HQ Location
Lunch Mates
Language
Board
CUSTOMERS:
“Future-defining
customers may account for
only 2% to 3% of your
total, but they represent a
crucial window on the
future.”
Adrian Slywotzky, Mercer Consultants
“[CEO A.G.] Lafley has shifted P&G’s focus
on inventing all its own products to
others’
inventions at
least half the
time.
developing
One successful
example, Mr. Clean Magic Eraser, based on a product
found in an Osaka market.” —Fortune
Axiom: Never use a vendor
who is not in the top
quartile (decile?) in
their industry on R&D
spending!*
*Inspired by Hummingbird
“The Billion-man
Research Team:
Companies offering
work to online
communities are
reaping the benefits of
‘crowdsourcing.’”
—Headline, FT, 0110.07
Rob McEwen/CEO/
Goldcorp Inc./
Red Lake
gold
Wikinomics: How Mass
Collaboration Changes Everything,
Don Tapscott & Anthony Williams
Source:
“Diverse groups of problem solvers—groups
of people with diverse tools—consistently
outperformed groups of the best and the
brightest. If I formed two groups, one
random (and therefore diverse) and one
consisting of the best individual performers,
the first group almost always did better. …
Diversity trumped
ability.”
—Scott Page, The Difference: How
the Power of Diversity Creates Better Groups,
Firms, Schools, and Societies Diversity
CM Prof Richard Florida on “Creative
“You cannot get a
technologically
innovative place … unless
it’s open to weirdness,
eccentricity and
difference.”
Capital”:
Source: New York Times/06.01.2002
94%
of loans to …
women*
*Microlending; “Banker to the poor”; Grameen Bank;
Muhammad Yunus; 2006 Nobel Peace Prize winner
“The
Bottleneck Is at
the Top of the Bottle”
“Where are you likely to find people with the least diversity of
experience, the largest investment in the past, and the greatest
reverence for industry dogma:
At the top!”
— Gary Hamel/Harvard Business Review
X =XFX*
*Excellence = Cross-functional Excellence
Never
waste a
lunch!
????
% XF
lunches*
*Measure!
(Way) Underutilized Lever
Space!
Space!
Space!
Space!
Geologists +
Geophysicists +
A little bit of love =
Oil
>100 feet =
100 miles
Lunch +
Proximity
> SAP/Oracle
The “XF-50”: 50 Ways to
Enhance Cross-Functional
Effectiveness and Deliver
Speed, “Service Excellence”
and “Value-added
Customer ‘Solutions’”*
*Entire “XF-50” List is at Appendix ONE
Up,
Up,
Up,
Up
the Value-added Ladder.
“M” = $0
IB :
$55B*
M
*Also HP-EDS
Planetary Rainmaker-in-Chief!
“Palmisano’s strategy is
to expand tech’s borders
by pushing users—and
entire industries—toward
radically different
business models. The payoff for IBM
would be access to an ocean of revenue—Palmisano
estimates it at $500 billion a year —that technology
companies have never been able to touch.” —Fortune
“THE GIANT STALKING BIG OIL: How
Schlumberger Is
Rewriting the Rules of the Energy
Game.”: “IPM [Integrated Project
Management] strays from
[Schlumberger’s] traditional role
as a service provider and moves
deeper into areas once dominated
by the majors.”
Source: BusinessWeek cover story, January 2008
“Big Brown’s New Bag: UPS Aims
to Be the Traffic Manager for
Corporate America” —Headline/BW
“UPS wants to take over the
sweet spot in the endless loop
of goods, information and
capital that all the packages
[it moves] represent.” —ecompany.com
(E.g., UPS Logistics manages the logistics of 4.5M Ford vehicles,
from 21 mfg. sites to 6,000 NA dealers)
Huge: Customer
Satisfaction
versus …
Customer
Success
The Value-added Ladder
Services
Goods
Raw Materials
(USA, EU)
(China, Germany, Japan)
The Value-added Ladder/TRANSFORMATION
Customer Success/
Gamechanging
Solutions
Services
Goods
Raw Materials
Up,
Up,
Up,
Up
the Value-added Ladder.
“Design is
treated like
a religion at
BMW.”
—Fortune
All Equal Except …
“At Sony we assume that all
products of our competitors have
basically the same technology, price,
performance and features.
Design is the only
thing that differentiates one
product from another in the
marketplace.”
—Norio Ohga
“We don’t have a good language to talk
about this kind of thing. In most people’s
vocabularies, design means veneer. …
But to me, nothing could be further from
the meaning of design.
Design is
fundamental
soul of a man-made
the
creation.”
—Steve Jobs
DESIGN is the
PRINCIPAL
DIFFERENTIATOR
between
Axiom:
“LOVE” and
“HATE”!
Message: Men
cannot
design
for women’s needs.
“Forget China,
India and the
Internet: Economic
Growth Is Driven
by
Women.”
Source: Headline, Economist
“Since 1970, women
have held two
out of every
three new jobs
created.”
—FT, 10.03.2006
“Women are
the majority
market”
—Fara Warner/The Power of the Purse
“Goldman Sachs in Tokyo has
developed an index of 115
companies poised to benefit from
women’s increased purchasing
power; over the past decade the
value of shares in Goldman’s
basket has risen by 96%, against
Tokyo
the
stockmarket’s
rise of 13%.” —Economist, April 15
The Perfect Answer
Jill and Jack buy
slacks in black…
“Women don’t buy
They
join them.”
brands.
EVEolution
2.6 vs.
Age 3
days, baby
girls 2X eye
contact.
“People powered”:
Source: Martha Barletta, Marketing to Women
“AS LEADERS,
WOMEN
RULE:
New Studies find that
female managers outshine their male
counterparts in almost every measure”
TITLE/ Special Report/ BusinessWeek
10 UNASSAILABLE REASONS WOMEN RULE
Women make [all] the financial decisions.
Women control [all] the wealth.
Women [substantially] outlive men.
Women start most of the new businesses.
Women’s work force participation rates have
soared worldwide.
Women are closing in on “same pay for same
job.”
Women are penetrating senior ranks rapidly
[even if the pace is slow for the corner
office per se].
Women’s leadership strengths are exceptionally well
aligned with new organizational effectiveness
imperatives.
Women are better salespersons than men.
Women buy [almost] everything—commercial
as well as consumer goods.
So what exactly is the point of men?
“One thing is certain: Women’s rise to power, which is
linked to the increase in wealth per capita, is happening
in all domains and at all levels of society. Women are no
longer content to provide efficient labor or to be
consumers with rising budgets and more autonomy to
spend. … This is just the beginning. The phenomenon
will only grow as girls prove to be more successful than
For a number of
observers, we have already
entered the age of
‘womenomics,’ the economy as
thought out and practiced
by a woman.” —Aude Zieseniss de Thuin, Financial
boys in the school system.
Times, 10.03.2006
“ ‘Womenomics,’ the
economy as
thought out and
practiced by a
woman.”
—Aude Zieseniss de Thuin,
Financial Times, 10.03.2006
!!!!!!!!!!!!!!!!!
“People turning 50
more
than half of
today have
their adult life
ahead of them.”
—Bill Novelli,
50+: Igniting a Revolution to Reinvent America
44-65:
“New
Customer
Majority” *
*45% larger than 18-43; 60% larger by 2010
Source: Ageless Marketing, David Wolfe & Robert Snyder
We are the Aussies & Kiwis & Americans & Canadians.
We are the Western Europeans & Japanese. We are the
fastest growing,
the biggest, the
wealthiest, the
boldest, the most
(yes) ambitious,
the most
experimental &
exploratory, the
most different, the most indulgent, the most difficult &
demanding, the most service & experience obsessed,
the most vigorous, (the least vigorous,) the most health
conscious, the most female, the most profoundly
important commercial market in the history of the
we will be the
Center of your universe
for the next twenty-five
years. We have arrived!
world—and
Innovation Index: How many
of your Top 5 Strategic
Initiatives/Key Projects score
8 or higher [out of 10] on a
“Weird”/ “Profound”/
“Wow”/“Game- changer”
Scale?
The
quality and quantity
and imaginativeness
of innovation shall
be the same in all
functions —e.g., in HR and
Iron Innovation Equality Law:
purchasing as much as in marketing or
product development.
part five.
The
quality 121.
121 Random Thoughts
on quality, emphasizing
the variables that are
often missing in
conventional quality
programs
Tom Peters/28 May 2009
1. Quality is a reception desk that
enhances the brand.
2. Quality is the enthusiasm of the
receptionist’s greeting.
3. Quality is thinking through
beginnings and endings with nothing
less than fanaticism.
4. Quality is survival drills.
5. Quality is making survival drills
enjoyable.
6. Quality is saying thank you.
7. Quality is mastering apologies.
8. Quality is >18 seconds of “listening
time.”
9. Quality is strategic listening.
10. Quality is professional listening.
11. Quality is black-belt listening.
12. Quality is outside signs with no
missing light bulb.
13. Quality is the cleanest restrooms in
the city.
14. Quality is inspecting restrooms onceper-hour.
15. Quality is the CEO getting restroom
duty once a month.
16. Quality is a map to the hospital.
17. Quality is getting to a meeting,
getting to every meeting … early!
18. Quality is “dress for success.”
19. Quality is knowing your customers’
children’s birthdays.
20. Quality is kindness.
21. Quality is the brand—for good or for
ill.
22. Quality is an act of love.
23. Quality is understanding that upon
occasion “shit happens.”
24. Quality is a green building.
25. Quality is 25 little programs that
reduce waste.
26. Quality is a checklist in the ICU.
27. Quality is compression socks for every one
who checks into a hospital.
28. Quality is washing your hands.
29. Quality is calling patients with heart
problems once every two weeks to ask if
they’re taking their aspirin.
30. Quality in a hospital is the little things—they
are more important than the surgeon’s knifewielding skills.
31. Quality is matching your calendar with your
priorities.
32. Quality is visible management.
33. Quality is leadership assignments within
days of coming aboard.
34. Quality is studying the science of recruiting!
35. Quality is understanding that Enthusiasm is trait
#1—for every job.
36. Quality is hiring people who, while determined, show
a streak of kindness,
37. Quality is would-be recruits who show the same
respect to the junior employee who ushers them into the
interview room as they do to the interviewer himself.
38. Quality is understanding that if women are your
primary customers, then women must be the majority in
design and marketing and distribution and service!
39. Quality is the best 1st line supervisory training in the
industry-region-India-the world.
40. Quality is strategy.
41. Strategy is quality.
42. Quality is Very Simple systems.
43. Quality is “beautiful” systems.
44. Quality is simplicity.
45. Quality is total war aimed at maintaining
simplicity.
46. Quality is brilliant, concise written
communication.
47. Quality is respect.
48. Quality is a “best place to work” award.
49. Quality is a clean street in front of the car
dealership—even though it’s the city’s
responsibility.
50. Quality is an ethos of dropping what you’re
doing and helping someone out who’s behind
schedule.
51. Quality is being sensitive to others’
personal problems—without being intrusive.
52. Quality is the best differentiator for
recipients of micro-loans.
53. Quality is exactly as important at the “low”
end of the market as it is at BMW and Hermes.
54. Quality is finishing the job on time.
55. Quality is finishing the job on time.
56. Quality is redundancy.
57. Quality is instruction manuals that could be
long-listed for the Booker prize.
58. Quality is brilliant signage.
59. Quality is brilliant packaging.
60. Quality is ease of use.
61. Quality is ease of use at your website.
62. Quality is appreciating differences.
63. Quality is letting go those who suffer an enthusiasm
deficit.
64. Quality is 100 things that make it clear that you
respect every employee—the “problem employee” as
much as the star.
65. Quality is acting with class after a screw up.
66. Quality is opening 15 minutes before opening time.
67. Quality is closing 15 minutes after closing time.
68. Quality is making a game out of finding systems
characteristics that make customers’ lives miserable.
69. Quality is understanding that 100% of our revenue
comes from 100% of our customers.
70. Quality is practicing Kindness—and saving
money in the process.
71. Quality is taking the time (perhaps a lot of
time) to explain things to people, understanding
that the payoff is staggering.
72. Quality is about sharing virtually all
information—rumors are worse than reality in 9
out of 9.1 cases.
73. Quality is a work space—every workspace—
that feels “nice.”
74. Quality is not perfection.
75. Quality is a “disproportionate response” to
our screw-ups.
76. Quality is “employees first, customers
second.”
77. Quality is understanding that your
employees are your most important customers.
78. Quality is using your website to the max to create
ongoing customer engagement.
79. Quality is responding to customer comments at the
website.
80. Quality is embracing the RPOC/Really Pissed Off
Customer.
81. Quality is paying customers to tell you what you did
wrong.
82. Quality is learning from mistakes while leaving the
blame game back home.
83. Quality is appreciating that when you ask
employees to do new things, the fastest learners will
make the most grotesque mistakes.
84. Quality is appreciating, as the good classroom
teacher does, that when you are trying new things each
of us has a different learning rate.
85. Quality is walking through every tiny step
involved in what the customer experiences when
in contact with your company and its processes.
86. Quality is clearly understanding that there
are no “bit players.”
87. Quality in services is as important as quality
in manufacturing.
88. Quality is as important/more important in
small businesses than in big businesses.
89. Quality of government services should be
higher than quality of private services.
90. Quality is never ever badmouthing your
competitor.
91. Quality is a deep appreciation of network
connectivity inside and out.
92. Quality is effective cyberdefense.
93. Quality is “best safety practices.”
94. Quality is making safety exercises and
safety manuals fun.
95. Quality is an environment that promotes
good health in general.
96. Quality of the highest order is a permanent
expectation.
97. Quality is a natural aspiration.
98. Quality is a “turn on,” just like winning at
sports.
99.Quality is becoming a Professional
Appreciator—recognizing the smallest positive
act.
100. Quality is understanding that vendor
quality processes and outcomes are as
important as ours.
101. Quality is overinvesting in vendor relations.
102. Quality is understanding that regardless
of your rank, the real work is being done two
levels down.
103. Quality comes from mastering “suck
down.”
104. Quality is understanding from Nelson
Mandela that “best smile wins.”
105. Quality is religiously understanding that
“Hard is soft. Soft is hard.”
106. Quality, for hotelier or car dealer, is
aspiring to Best Flowers in the Reception Area
… in the World.
107. Quality is understanding that the quality of
the facility in which the product is produced is
as important as the quality of the product
itself.
108. Quality is understanding that there is no
face we present that is not part of the
expressed Brand.
109. Quality is employee entrances that are
as high quality and grand as guest-customer
entrances.
110. Quality is, as a matter of strategic habit,
getting to know people in other functions.
111. Quality is becoming a Professional
Barrier Smasher.
112. Quality is reprimanding anyone who
badmouths anyone in another function.
113. Quality is human!!!
114. Quality is religiously learning one new
thing every day.
115. Quality is individual learning goals.
116. Quality is small-group learning goals.
117. Quality is “overinvesting” in training.
118. Quality is understanding that the
individual who is not growing (on some
dimension, work related or not) will NOT
produce good quality.
119. Quality is making mistakes when you try
new things.
Quality is EXCELLENCE.
121. Excellence is QUALITY.
120.