BB08  Humberto Lezama Program Manager Microsoft Corporation  Ben Riga Sr. Evangelism Manager Microsoft Corporation.

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Transcript BB08  Humberto Lezama Program Manager Microsoft Corporation  Ben Riga Sr. Evangelism Manager Microsoft Corporation.

BB08
 Humberto Lezama
Program Manager
Microsoft Corporation
 Ben Riga
Sr. Evangelism Manager
Microsoft Corporation
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Demonstrate how to quickly and easily
build appealing business applications with
Microsoft Dynamics CRM
Microsoft Dynamics CRM: Appealing
Business Applications
Developers?
Sales
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Service
Multiple clients (web/ rich, online/offline)
Office Integration
Rich Reporting
Marketing
Process automation
Customer
Relationship
Management
Configuration
and customization
Robust Security
Extensible architecture
Services based APIs
Scalable
Upgradable
Manageable
Multiple deployment alternatives
Users
Choose how you use, get, or buy it
• Choose how you use it
On-premises
Outlook, browser, mobile
• Choose how you get it
Software or service
• Choose how you buy it
Own it, rent it
Partner
Hosted
CRM Online
(Microsoft
Hosted)
Change at any time
Integrated
Applications
Presentation Layer Options
The Appealing Side 
Extensible UI
Form Events
(XML Config Client-Side Scripting
Forms Design,
(JavaScript)
File)
and Custom UI Development
Reporting
(Excel and SRS)
Web Services
Pre-Event Plugins
(.NET Assemblies)
Post-Event Plugins
(.NET Assemblies)
Custom Workflow
(.NET Assemblies)
Data Access Components
Workflow
Security
Platform Layer Options
Data
Model
Customization,
Synchronous
and Asynchronous
Business Logic
Workflow, Custom
Platform
Development
Business Entity
Components
Data Access Platform
Data Services Options
Metadata
Data
Filtered SQL Views
Custom Reporting, Custom Analysis
Event Management
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Navigate
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Create
Campaign(Event)
CRM User
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Browse
Listings Participant
Publish to Web
CRM
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Custom Web Portal
Campaign
Custom
Event Data
Event Details
Model
Venue
5
Register
Sponsor
CRM Reporting
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Follow up
Task
Campaign
Response
Humberto Lezama
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Integration
Custom UI
Custom Bus. Logic
Business Intelligence
Workflow-Driven
Business Processes
 Views, Forms
 Data Model
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Ben Riga
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Explain how Microsoft Dynamics CRM can be
leveraged as both a “end-user” service
and as a “developer” service
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Navigate
4
1
Create
Campaign(Event)
CRM User
3
Browse
Listings Participant
Publish to Web
CRM
2
7
Custom Web Portal
Campaign
Custom
Event Data
Event
Details
Model
Venue
5
Register
Sponsor
CRM Reporting
…
6
Follow up
Task
Campaign
Response
Humberto Lezama
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Introduce key capabilities that will make
applications built on top of CRM v.Next
even more appealing
(First Milestone)
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Humberto Lezama
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http://msdn.microsoft.com/en-us/dynamics/crm/default.aspx
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http://blogs.msdn.com/crm
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http://www.microsoft.com/downloads/details.aspx?FamilyID=82E632A7-FAF9-41E08EC1-A2662AAE9DFB&displaylang=en
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http://www.microsoft.com/downloads/details.aspx?FamilyID=DD939ED9-87A5-4C13B212-A922CC02B469&displaylang=en
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http://www.microsoft.com/downloads/details.aspx?FamilyId=A9C110FD-AAC8-4D2AB401-7801B1866E82&displaylang=en
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www.microsoftpdc.com
© 2008 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.
The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market
conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation.
MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.