Visualizing Complexity Images, Graphs, and Strategic Frameworks Joost Bonsen [email protected] What? • Capturing & portraying aspects of our complex surroundings • Or a phenomena • Or a system.

Download Report

Transcript Visualizing Complexity Images, Graphs, and Strategic Frameworks Joost Bonsen [email protected] What? • Capturing & portraying aspects of our complex surroundings • Or a phenomena • Or a system.

Visualizing
Complexity
Images, Graphs, and Strategic Frameworks
Joost Bonsen
[email protected]
What?
• Capturing & portraying aspects of our
complex surroundings
• Or a phenomena
• Or a system
Why?
• Conceptualize
• Communicate
Aspirations
•
•
•
•
Aesthetics
Clarity
Creative Relevance
Inspiration
How Can SocSci Folks
Capture
• Individual in Organization
• Companies in Industry
• You and the rest of Reality
Visioning
Strategizing
Renewing
Organizing
Executing
etc
Strategy Lattice
Mission &
Vision
Enduring Over Long Term
Strategic
From Quarterly to Yearly
Tactical
Operational
Everyday
Actions
From Weekly to
Quarterly
Connecting Momentby-Moment to
Weekly And Monthly
Strategy Lattice
Overall
Vision
Everyday
Action
http://web.mit.edu/ir/pop/index.html
Financials
2001
http://web.mit.edu/facts/financial-data.html
http://web.mit.edu/ir/financial/financial_images/operating_expenses.jpg
http://www.mapjunction.com/places/Cambridge_MA/rest.pl?t=12073&p=4048
MIT’s Many Dimensions
Themes
Activities
Innovation,
Leadership,
Globally
Research,
Education,
Extracurriculars
Timing
Short, Medium,
Long-Term
IT, BioTech,
TinyTech,
Complex Systems
Developmental Innovations
Technologies
Phase
Ideation 
Incorporation 
Escalation
Quant, MgtSci,
BehPolSci
Econ
Industry
Firm
Group
Individual
Levels
Disciplines
Short,
Undergrad,
Masters,
ExecEd,
PhD
Programs
MIT Activities x Emerging Technologies
Themes
Activities
Innovation,
Leadership,
Globally
Research,
Education,
Extracurriculars
Timing
Short, Medium,
Long-Term
IT, BioTech,
TinyTech,
Complex Systems
Developmental Innovations
Technologies
Phase
Ideation 
Incorporation 
Escalation
Quant, MgtSci,
BehPolSci
Econ
Industry
Firm
Group
Individual
Levels
Disciplines
Short,
Undergrad,
Masters,
ExecEd,
PhD
Programs
MIT Strategic Technology Thrusts
1. Information Technologies = Ever more
sophisticated computation & communication,
leveraging mind & media.
2. Biomedical Technologies = Medical engineering,
perfecting the health & life sciences.
3. Tiny Technologies = Investigating and fabricating
ever smaller systems, at scales from micro thru
nano
4. Complex Systems = Large scale, socio-political &
econo-technological systems.
5. Developmental Innovations = Appropriate and
leapfrog technologies for tackling challenges in
developing & emerging regions
Richly Interwoven MIT Themes
1. InfoTech
2. BioTech
4. Complex
Systems
3. TinyTech
5. Developmental
Innovations
http://web.media.mit.edu/~jpbonsen/MIT-Emerging-Technology-Matrix.htm
Mapping MIT Actions to Timing of
the Total Student Experience
Research
Thesis
Research Escalation
Knowledge
Updates
Prof Devel
Modules
Community of
Practice
Education
Core
Extracurriculars
Infrastructure
Degree Electives
E.g. Emerging Technology Awareness
Social Space
Conference Facilities
On-Campus Facilities
Reunions
Support
Career Development
Application
Matriculation
First
Semester
Formative
Semester(s)
Final
Semester
Graduation
Alum
Core Sloan Themes
Leadership
Effective
Organizations,
Culture-Crafting
Entre- & Intrapreneurial
Leadership
Technology
Entrepreneurship &
Strategy Dynamics
Dynamic,
Networked
Organizations
Innovation
Transformative
Innovations,
Emerging Hard &
Soft Technologies,
Disruptive
Challenges
Developmental
Innovations,
MicroFinance
Global Business
Strategy, Accelerating
International
Development
Global
MIT Sloan
Unifying Strategic Themes
Unifying Strategic Themes
Global
Development
Effective
Leadership
Transformative
Innovations
Finance,
Accounting, &
Economics
Manag’nt Sci,
Functional
Disciplines
Behavioral &
Policy Science
Strat & Org’ns
Classic MIT Sloan Disciplinary Strengths
MIT Sloan
Classic Disciplinary Strengths
Global
Development
Entrepreneurial
Effectiveness
Transformative
Innovations
Finance,
Accounting, &
Economics
Manag’nt Sci,
Functional
Disciplines
Behavioral &
Policy Science
Strat & Org’ns
Classic MIT Sloan Disciplinary Strengths
MIT Sloan Matrix
Unifying Strategic Themes
MIT Sloan Capabilities
Global
Development
Sloan
Matrix
Effective
Leadership
Transformative
Innovations
Finance,
Accounting, &
Economics
Manag’nt Sci,
Functional
Disciplines
Behavioral &
Policy Science
Strat & Org’ns
Classic MIT Sloan Disciplinary Strengths
Unifying Strategic Themes
Sloan Matrix
Global International
Development Mgt
Effective Financial
Leadership Engineering,
Management
Transformative
Innovations
Innovation
Leadership
Venture
Finance
Finance,
Accounting, &
Economics
Global Value
Chains,
TechMaps
Entrepreneurial
Policy
Business
Dynamics
Tech-Biz
Ventures
Virtual
Customer
Tech
Strategy
Manag’nt Sci,
Functional
Disciplines
Behavioral &
Policy Science
Strat & Org’ns
Global
Classic MIT Sloan Disciplinary Strengths
Sloan Disciplines x Levels of Analysis
Themes
Innovation,
Leadership,
Globally
Activities
Research,
Education,
Extracurriculars
Timing
Phase
Ideation 
Incorporation 
Escalation
Short, Medium,
Long-Term
Quant, MgtSci,
BehPolSci
IT, BioTech,
TinyTech,
Complex Systems
Developmental Innovations
Technologies
Econ
Industry
Firm
Group
Individual
Levels
Disciplines
Short,
Undergrad,
Masters,
ExecEd,
PhD
Programs
Faculty Interests @ Levels of
Analysis
Economy
Economic
Growth
Global
Supply Chains
Global
Strategy
Geography
Sector
Market
Differentiation
Technology
Roadmaps
Technology
Strategy
Market/
Tech
Firm
Venture
Capital
Business
Dynamics
Entrepreneurial
Culture
Organization
Group
Valuing
IP
MarketingEngineering Links
Group
Dynamics
Trader
Psychology
Buyer
Decision-Making
Inventor
Ethos
Individual
Theme
Idea
Levels x Discipline
Finance,
Accounting, &
Economics
Manag’nt Sci,
Functional
Disciplines
Behavioral &
Policy Science
Strat & Org’ns
Economy
Economic
Growth
Global
Supply Chains
Global
Strategy
Geography
Sector
Market
Differentiation
Technology
Roadmaps
Technology
Strategy
Market/
Tech
Firm
Venture
Capital
Business
Dynamics
Entrepreneurial
Culture
Organization
Group
Valuing
IP
MarketingEngineering Links
Group
Dynamics
Trader
Psychology
Buyer
Decision-Making
Inventor
Ethos
Individual
Theme
Idea
Innovation Observatories:
At Various Levels of Analysis…
Economy
Sector
Firm
Group
Individual
Geography
Technology Roadmap
Technology Venture
Observatory
OpenSource
Initiative
Virtual Customer
Initiative
Emerging Tech-Biz
Live Cases
Market/
Tech
Organization
Theme
Idea
Weaving together Interest Clusters
at Various Levels of Analysis…
Economy
Geography
Technology Roadmap
Sector
Firm
Technology Venture
Observatory
Group
Individual
ION
OpenSource
Initiative
Virtual Customer
Initiative
Emerging Tech-Biz
Live Cases
Market/
Tech
Organization
Theme
Idea
Innovation Observatories:
Further Possibilities
Economy
Sector
Firm
Group
Individual
Global Development
Observatory
Technology Roadmap
Venture Capital
Observatory
Technology Venture
OpenSource
Observatory
Initiative
Creative Communities Observatory
Virtual Customer
Initiative
Social Network
Observatory
Emerging Tech-Biz
Live Cases
Decision Neuropsychology Lab
Geography
Market/
Tech
Organization
Theme
Idea
Sloan Disciplines x Phase of Venture
Themes
Activities
Innovation,
Leadership,
Globally
Research,
Education,
Extracurriculars
Timing
Short, Medium,
Long-Term
IT, BioTech,
TinyTech,
Complex Systems
Developmental Innovations
Technologies
Phase
Ideation 
Incorporation 
Escalation
Quant, MgtSci,
BehPolSci
Econ
Industry
Firm
Group
Individual
Levels
Disciplines
Short,
Undergrad,
Masters,
ExecEd,
PhD
Programs
Mapping Faculty in Disciplines to
Phases of Venture Development
Strategy
MTIE
Org/HR
Finance
Marketing
Operat’ns
Prod Dev
Ideation
Invention
Incorporation
Investments
Sales
Profitability
Escalation
Sloan Disciplines x Emerging Tech
Themes
Activities
Innovation,
Leadership,
Globally
Research,
Education,
Extracurriculars
Timing
Short, Medium,
Long-Term
IT, BioTech,
TinyTech,
Complex Systems
Developmental Innovations
Technologies
Phase
Ideation 
Incorporation 
Escalation
Quant, MgtSci,
BehPolSci
Econ
Industry
Firm
Group
Individual
Levels
Disciplines
Short,
Undergrad,
Masters,
ExecEd,
PhD
Programs
Mapping Sloan Faculty to MIT’s
Emerging Strategic Tech Sectors
1. Info
Tech
Strategy
MTIE
Org/HR
Finance
Marketing
Operat’ns
Prod Dev
2. Bio
Tech
3. Tiny
Tech
4. Comp’x 5. Develop’t
Systems
Innovations
Education vs Research;
Schools vs Centers
Eng
Sci
AI/LCS
EECS,
MechE
Math
Cancer
ChemE
Biology,
Chem
Media
EECS
IPC
eBiz
BCS
Arch
SocSci Sloan
MAS
Music
Mkting
Urban
Econ,
PolySci
Strategy,
Finance
MAS
Mkting,
MTI, Fin
simulation models applied to epidemics
http://jasss.soc.surrey.ac.uk/5/3/5/sketch1.jpg
Causal Loop
http://www.juergendaum.com/news/10_06_2001-Dateien/image006.jpg
Beware of Over-commitment
Source: Rebecca Henderson
100%
Average
Value-Added
Time on
80%
Engineering
Tasks
60%
40%
20%
0%
1
2
3
Source: IBM Development Efficiency Study
4
5
6
Number of Projects per Engineer
Email List Sociograms
http://akira.nada.kth.se/~asa/Extropians/extropians.html
Who Responds to Whom
http://akira.nada.kth.se/~asa/Extropians/emails3edges.gif
Reality
Mining
• Conversation
Analysis
• Organization
Design
• Real knowledge
management
MIT Graduate Students
Graduate Enrollment
5,672
Master
Architecture and Planning
Doctoral
Special
358
184
11
1,408
1,096
50
21
290
4
788
119
14
31
935
8
Whitaker College
5
276
10
CAES
-
-
64
Engineering
Humanities and Social Science
Management
Science
Develop Both Depth
and Breadth
Breadth
Narrow
Wide
Deep
Depth
Shallow
I
.
T
–
Covey’s Important vs Urgent
Urgency
Lo
Hi
Hi
Too Easy
to Delay
These
Why Did
You Get To
This State?
Waste
Of
Time
Seductive
Firefighting
Trap
Importance
Lo
Institute for Coastal Research
http://w3.gkss.de/KSH/odraflood/scale-complexity.gif
http://necsi.org/figs/civil.jpg
http://necsi.org/guide/concepts/
Unintended Consequences
http://www.ithink.de/media/domino.gif
Monsarrat’s Law
Wealth &
Leverage
Bold Key
Player,
Founder,
Creator
stress
Timid
Employee,
Cog in
Machine
40…
school
20
25
30 35
Age
1997
1998
1999
Distance between dotted
lines represents one year.
(2,10) 5###134
Smith, Robert
Logical volumes
Total # of “References
Cited” by this Patent.
Total # of “Referenced
By” from this Patent.
Citation Reference link
U.S. Patent Number, Assignee
Color-coded by top 8 Assignees
Filing Date = Vertical Tail
( 32 , 1 ) 5###566 EMC Cor
Vishlitzky, Natan;Ofek, Yu
Redundant storage with
mirroring by logical volume w
Issue Date = Left
edge of rectangle
1997
1998
Rectangle
represents a single
U.S. Patent
1999
Inventors
Title
Competitive Assessment
• Dow Patents (in Red) Citing MIT Patents (in Green)
Dow Chemical against MIT - 21 Dow Chemical US Patents citing to 8 MIT
Interconnection Map (displays interconnectivity amongst only these 29 US Patents, no new patents are added, color-colored by Assignees)
Fuel Cells
Here are two areas in which
Dow patents refer heavily to
MIT patents. MIT may have a
licensing opportunity or could
use a cross license to help
settle an infringement action
brought by Dow against MIT.
1980
1981
1982
1983
1984
1985
1986
1987
1988
1989
1990
1991
1992
1993
(
7,
1994
8)
Pa q u e t ,
1995
5 2 1 0 1 0 5 The Dow
An d r e w
N. ; S u h ,
1996
1997
1998
1999
2000
C
Ky u n g
Ca r b o n b la c k - c o n t a in in g
b im o d a l f o a m s t r u c t u r e s a n d
Top 8 by Assignee
#
 21 The Dow Chemical Company
 8 Massachusetts Institute of Technology
29 Total US Patents on This Map
(
13,
13)
W el sh,
5 2 5 0 5 7 7 The
G ar y
C.
Po ly s t y r e n e f o a m m a d e wit h
o n ly c a r b o n d io x id e a s a
(
(
10,
2)
W el sh,
(
24,
53)
M a r t i n i - Vv e d e n s k y , J an e
E . ; S u h , Na m
P. ; W a l d m a n ,
F r a n c i s A.
M ic r o c e lu la r
f oam s
6,
1)
5 6 7 9 7 1 8 The Dow
S u h , Ky u n g W . ; Y a m a d a ,
M i c h i o ; S h m i d t , Cr e s t o n
5 3 4 0 8 4 4 The
G ar y
C. ; L e e ,
Er i c
M ic r o c e lu la r
K.
(
20,
Su h ,
c lo s e d c e l
(
5,
5)
W el sh,
5 2 6 6 6 0 5 The Dow
G ar y
C
D. ; I m
f o a m s c o n t a in in g
Po ly s t y r e n e f o a m a n d a
p r o c e s s f o r m a k in g t h e s a m e
4 4 7 3 6 6 5 M as
1)
5 8 5 4 2 9 5 The
Ky u n g
W . ; Ya m a d a,
M i chi
M ic r o c e lu la r f o a m s c o n t a in in g
a n in f r a r e d a t t e n u a t in g a g e n t
C
C.
Po ly s t y r e n e f o a m m a d e wit h
o n ly c a r b o n d io x id e a s a
(
14,
19)
5 3 3 4 3 5 6 M as
Ba l d w i n , Da n i e l F . ; S u h , Na m
P . ; P a r k , Ch u l B. ; Ch a , S u n g W .
Su p e r m ic r o c e lu la r
m a
L is t o f In v e n tors o n T h is M Li
a st
p of US Cl assi f i cati ons on Thi s M ap
#
#
11 521 - SYNTHETI C RESI NS O R NATURAL RUBBERS - - PART O F THE CLASS 520 SERI ES
6 Su h , Ky u n g W .
6 429 - CHEM I STRY: ELECTRI CAL CURRENT PRO DUCI NG APPARATUS, PRO DUCT, AND PRO CESS
5 W a l l i n , Ste n A.
3 395 - I NFO RM ATI O N PRO CESSI NG SYSTEM O RG ANI ZATI O N
2 364 - ELECTRI CAL CO MPUTERS AND DATA PRO CESSI NG SYSTEM S
4 Im e o k p a ri a , Da n i e l D.
2 505 - SUPERCO NDUCTO R TECHNO LO G Y: APPARATUS, M ATERI AL, PRO CESS
4 Sh m i d t, Cre s to n D.
1 204 - CHEM I STRY: ELECTRI CAL AND WAVE ENERG Y
3 F ra n k l i n , Ke n
1 219 - ELECTRI C HEATI NG
1 419 - PO WDER M ETALLURG Y PRO CESSES
3 M a l o n e , Bru c e A.
1 422 - CHEM I CAL APPARATUS AND PRO CESS DI SI NFECTI NG , DEO DO RI ZI NG , PRESERVI NG , O R STERI LI ZI NG
3 Su h , Na m P.
1 501 - CO M PO SI TI O NS: CERAM I C
3 W e l s h , Ga ry C.
3 W i j e y e s e k e ra , Su n i l D.
2 Ba l d wi n , Da n i e l F .
2 Ch a , Su n g W .
2 Ch i a o , Yi -Hu n g
2 Du p re e , W a y n e P.
2 Pa rk , Ch u l B.
2 Ro o t, L a rry A.
2 Ya m a d a , M i c h i o
1 Ba d e , J e ffre y M .
1 Bl e c k , J a m e s A.
1 Bre s s e tte , W i l l i a m J .
1 Ch u rc h i l l , Ste p h e n G.
1 Da l k e , Bri a n D.
1 Ga l l a n t, J e ffry R.
1 Gi ffo rd , Da v i d K.
1 Gl a s e r, R. Ste v e n
1 Ha g g e rty , J o h n S.
1 Ha rt, Ge o rg e W .
1 He i s ta n d , II, Ro b e rt H.
1 Im e o p k a ri a , Da n i e l D.
1 Ke rn , J r., Ed wa rd C.
1 Kn u d s e n , Arn e K.
1 Kra m e r, Ste v e A.
1 L e e , Eri c K. C.
1 L i n d e s m i th , Ro b e rt J .
1 L u c a s , J e ffre y A.
5) 4289952 M ass
1 M a rti n i -Vv e d e n s k y , J a n (Ha
e g4 g,E.
e r t y , J o h n S.
Pr o c e s s f o r c o n t r o lin g p o wd e r
1 Orr, III, Ro b e rt A.
s iz e wit h o p t ic a l e n e r g y
1 Pa q u e t, An d re w N.
1 Ra fa n i e l l o , W i l l i a m
1 Ra m a s wa m y , Sri k a l a
1 Sc h m i d t, Cre s to n D.
1 Se d e rl u n d , Ed wa rd R.
( 15,
6 6 ) 4 6 7 2 5 5 5 M as
1 Sp e a rs , M a rl e n e A.
Ha r t , G e o r g e W . ; Ke r n ,
Dig it a l a c m o n it o r
1 T h o m a s , L o we l l V.
1 T u l l e r, Ha rry L .
1 Va n d e rSa n d e , J o h n B.
1 W a l d m a n , F ra n c i s A.
1 Yu re k , Gre g o ry J .
8,
29)
Ch a ,
(
Su n g
An
a p p a r a t u s
a n d
m
(
f o a m ed
Na m
13,
0)
5 7 8 0 5 2 1 The
S h m i d t , Cr e s t o n
D. ; I m e o p k a r i a ,
Ex t r u d e d , o p e n - c e l
m ic r o c e lu la r a lk e n y l a r o m a t i
5158986 M as
W . ; Su h ,
P . ; Ba l d
(
M ic r o c e lu la r t h e r m o p la s t ic
f o a m e d wit h s u p e r c r it ic a l f lu id
16,
1)
5 8 6 3 9 6 0 The
S h m i d t , Cr e s t o n
D. ; I m e o k p a r i a ,
Ex t r u d e d , o p e n - c e l
m ic r o c e lu la r a lk e n y l a r o m a t i
(
7,
0)
5 8 6 9 5 4 4 The Dow
Sh m i d t ,
Cr e s t o n
C
D. ; S u h ,
Ky u n
Ex t r u d e d , o p e n - c e l
m ic r o c e lu la r a lk e n y l a r o m a t i
(
14,
0)
W al l i n,
(
5 6 7 0 2 7 0 The
St e n
49,
1)
Ch i a o ,
A.
5 9 3 5 7 2 7 The
Y i - Hu n g
So lid o x id e f u e l c e ls
Ele c t r o d e s t r u c t u r e f o r s o lid
s t a t e e le c t r o c h e m ic a l d e v ic e s
17 year reference line
NanoFoams
1979
A f u e l c e l s t a c k
d if f e r e n
(
48,
1)
W al l i n,
m
1980
1981
1982
1983
1984
1985
1986
1987
(
10,
13)
t wo
47,
0)
6 1 1 7 5 8 2 Th
St e n
A. ; W i
Ca t h o d e c o m p o s it io n f
o x id e f u e l c e l
5 4 0 3 4 6 1 M as
Ha r r y
L . ; Kr a m e r ,
St e v e
So lid e le c t r o ly t e - e le c t r o d e
s y s t e m f o r a n e le c t r o c h e m ic a
(
18,
0)
W al l i n,
6 0 1 7 6 4 7 The
St e n
A.
Ele c t r o d e s t r u c t u r e f o r s o lid
s t a t e e le c t r o c h e m ic a l d e v ic e s
(
24,
0)
W al l i n,
5 9 3 7 2 6 4 The
St e n
A.
Ele c t r o d e s t r u c t u r e f o r s o lid
s t a t e e le c t r o c h e m ic a l d e v ic e s
(
48,
Ch i a o ,
0)
5 9 2 2 4 8 6 The
Y i - Hu n g
Co s in t e r in g o f m u lt ila y e r
s t a c k s o f s o lid o x id e f u e l c e ls
(
31,
Du p r e e ,
St e
(
1,
78)
G i f f or d,
7)
5 6 5 5 1 3 3 The
W ayne
P . ; Ch u r c h i l l ,
M a s s iv e ly m u lt ip le x e d
s u p e r s c a la r Ha r v a r d a r c h it e c
4891787 M as
Da v i d
K.
Pa r a le l p r o c e s s in g s y s t e m
wit h p r o c e s s o r a r r a y h a v in g
(
27,
1)
Se d e r l u n d ,
5 5 5 5 4 2 4 The
Ed w a r d
R. ; L i n d e s
Ex t e n d e d Ha r v a r d a r c h it e c t u r e
c o m p u t e r m e m o r y s y s t e m wit
(
22,
8)
Kn u d s e n ,
4 9 5 7 8 8 4 The
Ar n e
K. ; Ra f a n i e l l o ,
T it a n iu m d ib o r id e / b o r o n
c a r b id e c o m p o s it e s wit h h ig h
(
40,
18)
G l aser ,
R.
5 1 5 1 8 6 6 The
S t e v e n ; Ba d e ,
Hig h s p e e d p o we r
A
Jr . ,
e t h o d
1988
f r o m
A. ; W i j e y e s e k e r a ,
W al l i n,
(
Tul l er ,
is
m
e t h o d
a n d
Jef
a n a ly z e r
a p p a r a t u s
f o r
r a p id ly
a n
E
p r o v id e d
f
(
14,
6)
4 9 9 9 3 3 8 The
W i j eyeseker a,
D. ; He i s t a n d ,
(
15,
110)
4826808 M a
Yu r e k , G r e g o r y
J . ; Va n d e r Sa n d e
Su n i l
Pr e p a r a t io n o f m e t a l/
s u p e r c o n d u c t in g o x id e c o m p
Pr e p a r a t io n o f
s u p e r c o n d u c t in g o x id e s a n d
1979
a d e
5 9 9 3 9 8 6 The
St e n
So lid e o x id e f u e l c e l s t a c k
wit h c o m p o s it e e le c t r o d e s
and m
1989
1990
1991
1992
1993
1994
1995
1996
1997
1998
1999
2000
Endless Opportunity for
Disaster and Dysfunction
•
•
•
•
•
Lame Goals
Disagreement about Goals
Disagreement about Means
Distraction by Lesser Things
Flaky Execution
There’s a whole Taxonomy of Individual
Irrationality and Social Dysfunctionality!
Organizational Levers
Talent
Incentives
Culture
Structure
Leadership
Source: Rebecca Henderson & Bob Gibbons
Get the Levers To Deeply
Embrace the Lattice
Talent
Actions
Culture
Operations
x
Incentives
Structure
Leadership
Tactics
Strategy
Vision
Fin
Joost Bonsen [email protected]