Transcript eBay and Beyond Streamlining your eCommerce Business The Selling on eBay Series Presented by Barb Galloway www.Teach2Sell.com Copyright 2012

eBay and Beyond
Streamlining your eCommerce Business
The Selling on eBay Series
Presented by
Barb Galloway
www.Teach2Sell.com
Copyright 2012
How is eBay doing?
• Over 100 million active buyers
• Over eBay $5 BILLION, Paypal
$4 BILLION in 2011, expects
$12 BILLION in mobile business
alone in 2012
• Added mobile apps for
Smartphones, tabletsdownloaded 70 million times
Problems at eBay
Etsy
bonanza
QuiBids
uBid
Amazon.com
• eBay began facing
more and more
competition
• Problems with fraud
and counterfeit
merchandise
• Disgruntled buyers
• New management
Seller changes for 2012
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IRS reporting 1099 k (Started 2011)
Delayed release of Paypal funds
Top rated seller rules change
DSR change – automatic stars
Free pictures on listings – up to 12
Must state return policy
eBay giving higher search ranking for listings
that follow “best practice”
Ideal eBay Seller
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Take numerous pictures
Very detailed and accurate item description
Offer Paypal as payment option
Pack items carefully
Ship either the same day or within 1 day
Print/pay for shipping labels within eBay
Communicate with buyer
Leave detailed, positive feedback for buyer
Is eBay still a good option for your
business?
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Best for beginners
Easy to use
Great support
Inexpensive to start
HUGE customer base
Largest variety of
items
• Bargain prices
• Direct seller contact
YES!
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Is eBay the ONLY online solution I
need for my business?
No!!
• Some items sell better on
other online sites
• Some items will sell for
more on other sites
• Some sites offer
better/different services
• It depends on YOUR
business!
What are the differences?
eBay:
• Very flexible environment
• A lot of support
• Easy to learn
o Very work intensive- must be organized
o Extreme competition
o Full responsibility
What are the differences?
Etsy:
• Simple and attractive layouts
• Specialized markets
• Easy to set-up
o Limited merchandise
o Relatively new/small marketplace
o Not as well known
What are the differences?
Amazon
• Handles collections and customer service
• Everyone is equal in searches
• FBA program
o Limits on categories
o More complicated setup
o More expensive setup/sales
Main types of Sellers
Used items, “thrifters”, one-of-a-kind items
Higher end collectibles
Bulk retailer – new, commodity merchandise
Authorized dealers
eBooks, original photographs and artwork
Craftsperson, handmade & specialty items
So…..which is best???
eBay and Amazon working together
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Start with eBay
Open an eBay Store
Brand your business
Market your business
Become and expert – write articles and
reviews
• Constant evaluation of product line
• Sourcing products – supply
• Check listings/prices on eBay and Amazon
Start working on Amazon
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Open Amazon account
Sell a few media products on Amazon
Study and evaluate readiness for FBA
Consider opening Amazon WebStore when
your sales warrant the extra cost
• FBA for your eBay sales
• Consider Amazon Prime
Constant Improvements
• Keep records,
follow rules and
always watch the
bottom line
• Think ahead research
Resources
New eBay changes for 2012:
http://pages.ebay.com/sellerinformation/news/eTRSupdate.html
eBay help:
http://pulse.ebay.com/
http://pages.ebay.com/sellerservices.html
http://pages.ebay.com/sellercentral/whatshot.html
Resources
Expert eBay Sellers:
www.skipmcgrath.com
www.practicalecommerce.com
www.auctionbytes.com
Resources:
www.Terapeak.com
www.outright.com
www.auctiva.com www.vendio.com
www.authorize.net
Etsy Resources:
http://www.etsy.com/
Amazon Resources:
http://www.amazon.com/
http://www.amazonservices.com/
https://www.createspace.com/
Research:
http://www.businessweek.com/1999/99_22/b3631001.htm
http://www.asdonline.com/lv/
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Thank you to our Sponsors:
Presented by
Barb Galloway
www.Teach2Sell.com
[email protected]
Copyright 2012