Transcript Results of 2011 Business Trend Survey 2011经济趋势调查结果 2011 Business Trend Survey Committee Members Annette Hall, Trelleborg Vice Chairperson - Tires, Wheels and Casters Subcommittee Darin.

Results of 2011 Business Trend Survey
2011经济趋势调查结果
2011 Business Trend Survey Committee Members
Annette Hall, Trelleborg
Vice Chairperson - Tires, Wheels and Casters Subcommittee
Darin Sullivan, Precision Hydraulics
Chairman - Attachments, Forks, Masts, Hydraulic Systems Subcommittee
Ken Sanders, East Penn Manufacturing
Chairman - Electric Power & Systems Subcommittee
Kevin Crowe, ECCO
Chairman - Accessories & Components Subcommittee
Jeff Mueller, MCFA
Chairman - Air Quality Subcommittee
Ron Grisez, Crown Equipment Corporation
Chairman - Energy Storage Systems Subcommittee
Steve McDermitt, Crown Equipment Corporation
Chairman - General Engineering Committee
Aurelio Carinci, GNB Industrial Power
Moderator – ITA 2011 Business Trend Survey
ITA 2011 Annual Fall Meeting
The Breakers
Palm Beach, FL
ITA Business Trend Survey 2011
1
ITA Business Trend Survey
ITA经济趋势调查
• The ITA Business Trend Survey has been in existence since 2004
ITA经济趋势调查从2004年开始
– It was introduced in its current format in 2006 right here at the
Breakers in Palm Beach, FL
目前的调查版本于2006年同样在棕榈海滩的Breakers被首次引入
• The 2011 Survey represents 24 questions
2011年调查了24个问题
– We had a total of 18 respondents from our Regular Members
answering the questions
我们一共从会员单位获得了18个问卷答案
• We will highlight the responses and results of the 2011 ITA
Business Trend Survey………..
我们将会标注大家的回复和结果。。。。。。
ITA Business Trend Survey 2011
2
Results of 2011 Business Trend Survey
2011年经济趋势调查结果
Panel Members
小组成员
Jim Malvaso (Toyota Material Handling North America)
Jim Malvaso丰田北美物料搬运公司
Brian Butler (Linde Material Handling North America)
Brian Butler林德物料搬运北美公司
ITA 2011 Annual Fall Meeting
The Breakers
Palm Beach, FL
ITA Business Trend Survey 2011
3
On a scale of 1 to 10, with 10 indicating very important, and 1 indicating not important at all,
please rate the importance of India and South America as a market to US Forklift
Manufacturers by 2016, as a market for US Exports?
1到10分，10代表最重要，1代表完全不重要，到2016年，作为美国的出口市场，印度和南美市
场对美国叉车制造商的重要性？
10
10
9
9
8
8
7
7
6
6
5
5
4.6
4
3
8.1
7.4
7.2
4
4.1
3.6
3
2
2
1
1
0
0
2009
2010
2009
2010
2011
2009
2010
2009
2011
ITA Business Trend Survey 2011
2010
2011
2011
4
On a scale of 1 to 10, with 10 indicating very important, and 1 indicating not important at all,
please rate the importance of India and South America as a market to US Forklift
Manufacturers by 2016, as a location for local manufacturing partnerships (forklift
production in India and Brazil)?
1到10分，10代表最重要，1代表完全不重要，到2016年，作为合作生产的基地(印度和巴西的叉
车生产)，印度和南美市场对美国叉车制造商的重要性？
10
10
9
9
8
8
7
7
6
6
5
5.5
5.4
5
5.9
5
4
4
3
3
2
2
1
1
0
9.1
5.4
0
2009
2010
2009
2010
2011
2011
2009
ITA Business Trend Survey 2011
2011
2010
2009
2010
2011
5
On a scale of 1 to 10, with 10 indicating very important, and 1 indicating not important at all,
please rate the importance of India and South America as a market to US Forklift
Manufacturers by 2016, as a location for parts suppliers?
1到10分，10代表最重要，1代表完全不重要，到2016年，作为零配件供应商所在的地点，印度
和南美市场对美国叉车制造商的重要性？
10
10
9
9
8
8
7
7
6
6
6.6
5.8
5
5.6
5
4
4
3
3
2
2
1
1
5.2
5.5
2010
2011
4.7
0
0
2009
2010
2009
2010
2011
2009
2009
2011
ITA Business Trend Survey 2011
2010
2011
6
On a scale of 1 to 10, with 10 indicating very important, and 1 indicating not important at all,
please rate the importance of India and South America as a market to US Forklift
Manufacturers by 2016, India and Brazil as a location for local forklift manufacturing for
the local (Indian and South American) marketplace?
1到10分，10代表最重要，1代表完全不重要，到2016年，作为当地制造商在印度和巴西当地市
场，印度和南美市场对美国叉车制造商的重要性？
10
10
9
9
8
8
7
7
6
6.3
5
4
6
5
5.4
4.7
7.6
5.9
5.5
4
3
3
2
2
1
1
0
0
2009
2010
2009
2010
2011
2009
2011
2010
2009
ITA Business Trend Survey 2011
2010
2011
2011
7
On a scale of 1 to 10, with 10 indicating a very significant impact, and 1 indicating no
impact, please rate the impact of Indian produced forklifts on the North American
forklift market by the year 2016, for each forklift class? (this includes forklifts
manufactured in India which are imported to North America by ITA member companies)
1到10分，10代表最重要，1代表完全不重要，请为印度制造的叉车到2016年在北美市场
每种车型的重要性打分（包含在印度制造并且由ITA成员公司进口到美国市场的车辆）？
10
10
10
9
9
9
8
8
8
7
7
7
6
6
6
5
5
5
4
4
4
3
3
2
3.2
3
2.9
2
1
1
0
0
2009
2010
2009
2010
2011
2.4
3.1
2010
2011
0
2009
2010
2009
10
2010
2009
2011
2011
第二类
2009
2010
2011
第三类
10
9
9
8
8
7
7
6
6
5
5
4
3
3.2
2
2.1
1
第一类
2011
4
3
2.7
4
4
3.5
3.3
2
4.9
4.3
3.9
3
2
1
1
0
2009
2010
2009
2010
2011
2011
第四类
0
ITA Business Trend Survey 2011
2009
2010
2009
2010
2011
2011
第五类
8
Which global market do you see with the greatest economic growth in
the next five years? (Ranked in order from least growth to greatest
growth). 您能看到哪个全球市场在未来5年将获得最大的经济增长？请由
1到6排序，增速依次递增。
10
9
8
7
6
5
5.3
4
4.5
4.5
India
Brazil
3
2
2.9
2.2
2.4
Europe
USA
1
0
欧洲
Africa
美国
Europe
非洲
USA
Africa
印度
India
巴西
Brazil
ITA Business Trend Survey 2011
China
中国
China
9
With greater focus on lean manufacturing and lean operations do
you feel that forklift trucks is an area where companies look to eliminate
or reduce their fleet sizes?
随着公司日趋精益化的生产及经营，您是否觉得企业将考虑取消或者精
简叉车车队规模？
28%
72%
Yes
No
是
否
ITA Business Trend Survey 2011
10
Do you foresee the duties imposed on imported US manufactured
forklifts will be eliminated by 2016? 您是否预见到2016年，美国制造的
叉车出口税负将被免除？
33%
67%
Yes
No
是
否
ITA Business Trend Survey 2011
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On a scale of 1 to 10, with 10 indicating very significant and 1
indicating no impact, with the current value of the US Dollar do you
expect increased exports of US manufactured forklift trucks?
1到10分，10代表最重大的影响，1代表完全没影响，根据美元的目前价
值，您是否预期美国制造的叉车的出口量将上升？
10
9
8
7
6
5
4
3
2
1
0
6.1
2011
2011
ITA Business Trend Survey 2011
12
Please indicate your expectation for the change in material costs
for the following time period. (2011 compared to 2010)
请指出在以下时间段，您对于公司材料成本的改变的预计 （2011年与
2010年比较）
100%
90%
80%
70%
60%
50%
40%
30%
20%
10%
0%
100%100%
85%
15%
0% 0% 0%
Falling
下降
0% 0%
Stay the Same
维持不变
2009
2010
Rising
上升
2011
ITA Business Trend Survey 2011
13
On a scale of 1 to 10, with 10 indicating very important and 1
indicating not important at all, please rate the importance of the
following items when you are evaluating supplier performance.
1到10分，10代表最重要，1代表完全不重要，当您在评估供应商表现
时，请指出以下几点的重要性？
10
9
8
7
6
5
4
3
2
1
0
8.6
8.7 8.1 8.8
8.1
7.6 7.7
7
5.3 5.2
销售策略的
灵活性？
5.5 5.3
Multiple Currency
Availability
多种货币供应
Surcharge
Adjustable
Stabalization Product deliveries
稳定额外费用 to Meet Changing
Production
Schedules
灵活的产品交付政策以
配合生产安排的变化
ITA Business Trend Survey 2011
2008
2009
2010
2011
14
On a scale of 1 to 10, with 10 indicating very important and 1
indicating not important at all, please rate the importance of the
following items when you are evaluating supplier performance
1到10分，10代表最重要，1代表完全不重要，当您在评估供应商表现
时，请指出以下几点的重要性？
10
9
8
7
6
5
4
3
2
1
0
7.2
7.8
6.8
8.3 8.1
8.8 8.6
7.2
2008
2009
2010
2011
5.6 5.6 5.7 5.4
存货管理？
Dedicated Safety
Stock Inventory at
Suppliers'
Consignment
Inventories
寄销存货
Just in Time
Deliveries
按时交货
在供应商公司有专
门的安全库存量
ITA Business Trend Survey 2011
15
On a scale of 1 to 10, with 10 indicating very important and 1
indicating not important at all, please rate the importance of the
following items when you are evaluating supplier performance
1到10分，10代表最重要，1代表完全不重要，当您在评估供应商表现
时，请指出以下几点的重要性？
10
9
8
7
6
5
4
3
2
1
0
8.2 8.3 8.1
9.1
8.6
8.1 8.2 7.8
过程？
Timely Warrnty Claim Response
及时的保修索赔响应
2008
2009
2010
2011
Suppliers Ability to Interface
Electronically on Issues such as
Orders, Order Status, Invoicing and
web casting
供应商能提供订单、订单状态、发
票及网络会议等电子化交互接口
ITA Business Trend Survey 2011
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On a scale of 1 to 10, with 10 indicating very important and 1
indicating not important at all, please rate the importance of the
following items when you are evaluating supplier performance
1到10分，10代表最重要，1代表完全不重要，当您在评估供应商表现
时，请指出以下几点的重要性？
9
8.8
8.5
8.7
8.5
8.3
8
8
7.5
7.4
2009
2010
2011
7
其他因素？
6.5
Engineering Support
技术支持
Ability to Demonstrate
Capacity Flexibility and
Grow with the Customer
演示的能力、灵活性以
及与客户成长的能力
ITA Business Trend Survey 2011
17
Thinking about your company’s supplier base, which of
the following best describes how you expect it to change
by 2016?
考虑贵公司的供应商库，以下哪个最能描述您预期到2016年
的情况？
70%
60%
56%
61%
57%
57%
53%
50%
40%
39%
30%
20%
39%
36%
31%
25%
20%20%
22%
22%
16%
16%
10%
15%
3%
0%
Decrease
No Change
减少
2006
Increase
不变
2007
2008
2009
增加
2010
ITA Business Trend Survey 2011
2011
18
Do you anticipate a change in the source of supply for any of the
components listed by 2016? If you anticipate changing the sourcing location
by 2016, indicate if the change will locate manufacturing to North America, from
North America or elsewhere.
您是否预期到2016年，下列任何一款部件将改变其供应商制造地？如果您预期2016年将
有改变，请指出供应源的生产地点。
From 2010 Business Survey
2010年的调查
From 2011 Business Survey
2011年的调查
Change Source
改变来源
If yes, change will be…..
如是，改变将…
Change Source
改变来源
If yes, change will be…..
如是，改变将…
2010
2010
To North
From North
Elsewhere
2011
2011
To North
From North
Elsewhere
No 否
Yes是
America
到北美
America
来自北美
别处
No
否
Yes
是
America
到北美
America
来自北美
别处
Electrical Systems电气系统
38%
62%
12%
48%
40%
50%
50%
50%
50%
0%
Mast and Attachments门架及
属具
62%
38%
60%
20%
20%
69%
31%
50%
0%
50%
Hydraulic Components液压
元件
46%
54%
44%
28%
28%
50%
50%
34%
16%
50%
Drive Trains传动系统
46%
54%
43%
0%
57%
53%
47%
70%
15%
15%
Engines / Power Sources引
擎/动力系统
38%
62%
25%
0%
75%
44%
56%
11%
22%
67%
Assembly组装
77%
23%
50%
25%
25%
59%
41%
71%
29%
0%
Other Component Systems其
他元件系统
38%
62%
38%
0%
62%
31%
69%
45%
27%
27%
Structual Weldments结构焊
接
69%
31%
60%
0%
40%
44%
56%
56%
11%
33%
Components元件
ITA Business Trend Survey 2011
19
What percentage of North American industry forklift
shipments, currently use data management systems?
实时数据管理系统在北美工业车辆发货的百分比？
70%
68%
60%
58%
62% 61%
50%
40%
37%
30%
33%
26%
23%
20%
15%
10%
6%
5% 6%
0%
0 to 25%
26 to 50%
2008
2009
51 to 75%
2010
0% 0% 0% 0%
76 to 100%
2011
ITA Business Trend Survey 2011
20
What percentage of North American industry forklift shipments, will
incorporate OEM produced data management systems in 2016?
到2016年添加“贴牌生产”数据管理系统的车辆将占北美工业车辆发货
的百分比？
50%
45%
40%
35%
39%
30%
33%
25%
2011
20%
22%
15%
10%
5%
0%
6%
0 to 25%
26 to 50%
51 to 75%
ITA Business Trend Survey 2011
76 to 100%
21
What percentage of North American industry forklift shipments,
will use LED lights display in 2016?
到2016年使用LED灯/显示屏的车辆占北美工业车辆发货的比重？
100%
90%
80%
70%
60%
50%
40%
30%
20%
10%
0%
90%
68%
60%
53%
39%
33%
22%
16%
10%
8%
0% 0%
6%
0 to 25%
2007
21%
16% 16%
16% 16%
10%
0%
26 to 50%
2008
2009
51 to 75%
2010
ITA Business Trend Survey 2011
76 to 100%
2011
22
What percentage of North American industry forklift shipments,
will recover energy from regenerative braking in 2016?
到2016年采用来自再生制动的能量回收的叉车占北美工业车辆发
货的百分比？
100%
90%
80%
70%
60%
50%
40%
30%
20%
10%
0%
63%
60%
44%
47%
42%
44%
37%
32%
32%
26%
16%
11%
5% 0% 0%
0 to 25%
2007
16%
8%
6%
26 to 50%
2008
2009
6%
51 to 75%
2010
ITA Business Trend Survey 2011
5%
76 to 100%
2011
23
What percentage of North American industry forklift shipments,
will recover energy from lowering loads in 2016?
到2016年采用货物下降的能量回收的叉车占北美工业车辆发货的
百分比？
100%
90%
80%
70%
60%
50%
40%
30%
20%
10%
0%
79%
47%
33%
32%
32%32% 32%
33%
34%
31%
26%
23%
16%
23%
23%
16%
11%
5%
0 to 25%
2007
26 to 50%
2008
2009
51 to 75%
2010
ITA Business Trend Survey 2011
10%
5%
76 to 100%
2011
24
On a scale of 1 to 10, with 10 indicating very important and 1 indicating
not important at all, please rate the importance of implementing laser
lighting on “forks” by 2016?
1到10分，10代表最重要，1代表完全不重要，请为到2016年，货叉上使
用激光灯的重要性评分
10
9
8
7
6
5
4
3
2
1
0
5.1
2011
4.1
To Increase Operator
Safety
增加操作安全
To Increase Operator
Efficiency
增加操作效率
ITA Business Trend Survey 2011
25
How will the market demand for types of Internal
Combustion forklifts differ in 2016 compared to today?
与现在相比，到2016年，市场对不同种类内燃叉车的需求
70%
58%
60%
50%
40%
38%
30%
22%
30%
29%
29%
22%
20%
18%
12%
12%
10%
0%
6%
0% 0%
0% 0% 0% 0% 0%
51 to 100% 26 to 50% 11 to 25% 0 to 10%
Diesel
柴油
6%
6%
0%
0%
No
Change
12%
0%
0% 0% 0%
0 to 10% 11 to 25% 26 to 50% 51 to 100%
Gasoline
汽油
CNG LPG Ethanol/Methanol Hybrid
压缩
液化
乙醇/甲醇
混合动力
天然气 石油气
ITA Business Trend Survey 2011
26
On a scale of 1 to 10, with 10 indicating very likely and 1 indicating not likely at
all, please rate the likelihood of the following types of Hybrid powered
forklift trucks being available for sale by the year 2016?
从1到10的范围，10分代表非常有可能，1代表不可能。为了有助于降低二氧化碳
排放量而应用在第四、第五类产品上的混合动力发动机，在未来5年排放要求上有
没有发展的可能
10
8
6
7.2
4
2
3.4
0
0
1st Qtr
IC/Electric IC/Hydraulic Fluid Pressure
油电混合动力
液压混合动力
ITA Business Trend Survey 2011
Other
其他
27
On a scale of 1 to 10, with 10 indicating very likely and 1 indicating not likely at all, how likely
is it that with the emission control mandates, Mild - Hybrid engine forklifts will be
developed for Class IV & V product by 2016 to help reduce CO2 emissions? (Mild Hybrid
– start/stop during engine idling, lowering loads, slow speeds and while vehicle is stopped)
从1到10的范围，10分代表非常有可能，1代表不可能。到2016年，随着排放控制的正式实施，
轻度混合动力叉车被应用于第四、五类产品，以帮助降低二氧化碳排放量的可能性有多少？
（轻度混合动力 – 怠速时启动/刹车，货物下降，降速和刹车）
10
8
6
Mild Hybrid
4
6
轻度混合动力
2
0
2011
ITA Business Trend Survey 2011
28
In 2016, of the total fuel cell powered forklift shipments, what will
percentage be for each of the following truck class?
到2016年，在所有销售的使用燃料电池的叉车中，以下车型所占的比重为：
100%
90%
80%
70%
60%
50%
40%
30%
20%
10%
0%
61%
56%
56%
39%
28%
28%
16%
0% 0%
0 to 10%
11 to 25%
26 to 50%
Class I
Class II
Class III
第一类
第二类
第三类
ITA Business Trend Survey 2011
16%
0% 0%
51 to 100%
29
When do you believe a hydrogen fuel system (including hydrogen
sourcing) will show a positive lifecycle cost versus lead-acid battery and
charger systems? 你认为什么时候燃料电池系统（包含氢分子离子源）
将比铅酸电池系统具有更低的周期使用成本？
70%
66%
60%
50%
56%
52%
40%
37%
30%
22%
40%
37%
22%
28%
20%
10%
0%
16%
10%
8%
0%
6%
0%
They are
Competitive
Today
目前有竞争力
0%
Within 2 Years
两年内
2008
2009
Within 5 Years
More Than 5
Years
五年内
超过五年
2010
2011
ITA Business Trend Survey 2011
30
On a scale of 1 to 10, with 10 indicating very important and 1 indicating not
important at all, please rate the importance of the following factors
regarding fuel cell technology. 在1到10范围内，10表示非常重要，1表示完全
不重要。以下因素对燃料电池技术的重要性有多少？
10
9
8
7
6
5
4
3
2
1
0
9
8.7
7.7
7.4
7
5.3
Initial Cost
Lifecycle Cost
Delivery &
Distribution of
Hydrogen Fuel
Customer
Acceptance
Reduce Carbon Increased Safety
Footprint
by Eliminating
Battery Handling
初始成本
寿命周期成本
氢燃料的配送
客户验收
降低碳质残留 通过取消电瓶的
手动操作，增加安全性
2011
ITA Business Trend Survey 2011
31
What sources of energy technology (other than lead-acid batteries) will
be used in forklift trucks by 2016? 到2016年，什么样来源的能量技术
（除铅酸电池外）将被用于叉车
10
9
8
7
6
5
4
3
2
1
0
1.6
Lithium Ion
锂电池
2.3
Fly Wheel
飞轮
2.3
Other
其他
2011
ITA Business Trend Survey 2011
32
What percent of the market will be garnered with opportunity charging
(where the charger start rate is 25 – 30% of the battery’s rated capacity)
by 2016? 到2016年，市场运用随机充电的比重有多少？（在电池剩余
电量25%-30%的时候开始充电）
60%
53%
50%
47%
41%
46% 39%
40%
39%
30%
20%
39%
32%
33%
33%
29%
22%
28%
26%
21%
21%
15%
12%
10%
12%
6%
6%
0% 0%
0%
0 to 25%
2006
26 to 50%
2007
2008
51 to 75%
2009
2010
ITA Business Trend Survey 2011
0%
76 to 100%
2011
33
What percent of the market will be garnered with fast charging (where
the charger start rate is 40 – 50% of the battery’s rated capacity) by
2016? 到2016年，市场运用快速充电的比重有多少？（在电池剩余电量
40%-50%的时候开始充电）
70%
60%
60%
47%
50%
40%
30%
39%
47%
39%
39%
39%
30%
32%
20%
24%
22%
16%
10%
10%
16%
12%
5%
0%
12%
6%
0% 0%
-10%
0 to 25%
26 to 50%
2007
2008
2009
51 to 75%
2010
ITA Business Trend Survey 2011
76 to 100%
2011
34
Within each of the following areas is there a need for international
standards to be developed related to fast charging? 是否有必要就快速
充电的以下领域发展一个全球性的标准？
100%
80%
100%
100%
82%
90%
78%
95%
71%
90%
80%
69%
76%
71%
84%
90%
61%
61%
70%
70%
70%
60%
60%
60%
47%
59%
50%
50%
40%
40%
40%
30%
30%
30%
20%
20%
20%
10%
10%
10%
50%
0%
2007
2006
2008
2007
2008
2009
2009
2010
2010
2011
2006
2011
100%
90%
90%
80%
80%
70%
63%
57%
60%
50%
70%
53%
47%
2007
2006
100%
50%
2007
2008
2008
2009
2009
2010
2010
85%
88%
83%
74%
64%
20%
10%
10%
10%
0%
0%
2007
2008
2009
电池间连接
2010
2011
2008
2010
2009
2010
2011
50%
20%
2006
2008
60%
20%
2011
2007
70%
60%
40%
2010
2009
33%
80%
30%
2009
39%
90%
65%
30%
2008
35%
100%
40%
2007
2007
2006
2011
40%
2006
54%
2006
2011
50%
39%
95%
0%
0%
2006
76%
80%
56%
30%
0%
2006
2007
2006
2008
2007
2008
2009
2009
2010
2010
2011
2011
电池操作
ITA Business Trend Survey 2011
2011
2011
安全通信协议
35
2011
On a scale of 1 to 10 do you see the social media network becoming more
influential as a communication and marketing tool to reach out to
customers within your organization in the next five years?
在1到10范围内，10表示非常重要，1表示完全不重要。在接下来的5年，您是否
预见到作为面对客户沟通和宣传的工具，社会多媒体网络将越来越重要？
10
9
8
7
6
5
4
3
2
1
0
8.1
2011
2011
ITA Business Trend Survey 2011
36
Results of 2011 Business Trend Survey
Thank you for your
attention and participation.
感谢各位的关注与参与
ITA 2011 Annual Fall Meeting
The Breakers
Palm Beach, FL
ITA Business Trend Survey 2011
37