Transcript Example
Zhankun Mai
Qing Lu
Zhilong Yang
Qian Wang
Jingtang Chen
Yuanyuan Chen
Yiqun Hu
1
Problem
Statement
Concerns
about environment have become significant public
issue
Positive change within consumers’ behavior towards
environment
Green products become popular
2
Purpose and Objective
To find out the reason why consumers buy green products
Whether it helps the environment or not
Organization of the study
Examples of green products
The benefits of green products
Drawbacks of green products
3
GREEN PRODUCTS
Definition : Green products are products that
recycle and do not cause harm to people or the
environment
Example:
Cars: Green cars are energy-efficient; they create
limited air pollution and greenhouse gases
Food: Green food isn't necessarily peas and string
beans, although both of these things can be green
4
CURRENT GLOBAL SITUATIONS
More popular
Lock-in & diffusion
Returns of scale
Barrier for introduction
Low environmental
impacts
High switching cost
Policy
Tax cut & subsidy
FUTURE TRENDS
Main trend – green
trend
Influence product
design
Green materials
Manufacture
Disposal
BENEFITS OF GREEN PRODUCTS
Human being’s health condition
Benefits
from better water bodies, air quality, building
material, animals, and plants
Sustainable environmental development
Green
products bring the benefits for the sustainable
developments in the respects of balanced and equitable
economic development, high level of environmental
protection, and renewable natural resources.
7
GREEN MARKETING
Green Marketing
Definition:
marketing products and services based on
environmental factors or awareness
Example: Tata Motors Ltd. has developed their showroom
by using green items and elements in its design. The taj
chain is going to produce eco-friendly atmosphere by
using organic bed linen, energy efficient bars and
napkins that are made of waste papers.
8
DRAWBACKS OF GREEN PRODUCT
More time and money consuming
Example
Lack of support
Example
of Greenworks Cabinetry
of South Florida green development expert
Exaggerations or outright lies
So-called
green household cleaners are sometimes
more toxic
9
Using
green products can help consumer with their foods,
households, and outdoor environment
Buying
green products becomes a trend
Government
encourages companies to sell green products
Green
products have drawbacks
High cost
10
Thank You!
11