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Zhankun Mai Qing Lu Zhilong Yang Qian Wang Jingtang Chen Yuanyuan Chen Yiqun Hu 1 Problem Statement Concerns about environment have become significant public issue Positive change within consumers’ behavior towards environment Green products become popular 2 Purpose and Objective To find out the reason why consumers buy green products Whether it helps the environment or not Organization of the study Examples of green products The benefits of green products Drawbacks of green products 3 GREEN PRODUCTS Definition : Green products are products that recycle and do not cause harm to people or the environment Example: Cars: Green cars are energy-efficient; they create limited air pollution and greenhouse gases Food: Green food isn't necessarily peas and string beans, although both of these things can be green 4 CURRENT GLOBAL SITUATIONS More popular Lock-in & diffusion Returns of scale Barrier for introduction Low environmental impacts High switching cost Policy Tax cut & subsidy FUTURE TRENDS Main trend – green trend Influence product design Green materials Manufacture Disposal BENEFITS OF GREEN PRODUCTS Human being’s health condition Benefits from better water bodies, air quality, building material, animals, and plants Sustainable environmental development Green products bring the benefits for the sustainable developments in the respects of balanced and equitable economic development, high level of environmental protection, and renewable natural resources. 7 GREEN MARKETING Green Marketing Definition: marketing products and services based on environmental factors or awareness Example: Tata Motors Ltd. has developed their showroom by using green items and elements in its design. The taj chain is going to produce eco-friendly atmosphere by using organic bed linen, energy efficient bars and napkins that are made of waste papers. 8 DRAWBACKS OF GREEN PRODUCT More time and money consuming Example Lack of support Example of Greenworks Cabinetry of South Florida green development expert Exaggerations or outright lies So-called green household cleaners are sometimes more toxic 9 Using green products can help consumer with their foods, households, and outdoor environment Buying green products becomes a trend Government encourages companies to sell green products Green products have drawbacks High cost 10 Thank You! 11