Transcript Objectives Tracking & Identifying Opportunities in the Macroenvironment  Demographic, Economic, Natural, Technological, Political, & Cultural Developments  ©2000 Prentice Hall.

Objectives
Tracking & Identifying Opportunities in
the Macroenvironment
 Demographic, Economic, Natural,
Technological, Political, & Cultural
Developments

©2000 Prentice Hall
Macroenvironmental Forces
World trade enablers
 Asian economic power
 Rise of trade blocs
 International monetary crises
 Use of barter & countertrade
 Move towards market economies
 “Global” lifestyles

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Macroenvironmental Forces
Opening of “new” markets
 Emerging transnational firms
 Cross-border strategic alliances
 Regional ethnic & religious conflict
 Global branding

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Demographic Environment
Worldwide Population Growth
Population Age Mix
Ethnic Markets
Educational Groups
Household Patterns
Geographical Shifts in Population
Shift from Mass Market to Micromarkets
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Economic Environment
Income Distribution
Subsistence economies
Raw-material-exporting economies
Industrializing economies
Industrial economies
Savings, Debt, &
Credit Availability
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Changing Role
of Government
Higher Pollution
Levels
Natural
Environment
Increased Costs
of Energy
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Shortage of
Raw Materials
Accelerating Pace
of Change
Unlimited Opportunities
for Innovation
Issues in the Technological
Environment
Varying
R & D Budgets
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Increased
Regulation
Increased
Legislation
PoliticalLegal
Environment
SpecialInterest
Groups
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Social/Cultural Environment
Of
Oneself
Of
the Universe
Of
Nature
Views
That Express
Values
Of
Organizations
Of
Society
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Of
Others
Social/Cultural Environment
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Review
Tracking & Identifying Opportunities in
the Macroenvironment
 Demographic, Economic, Natural,
Technological, Political, & Cultural
Developments

©2000 Prentice Hall