Transcript Lagos, Nigeria June, 2010 Eulsoo SEO Counsellor, SMEs Division World Intellectual Property Organization +41-22-338-8159, [email protected] http://www.wipo.int/sme.

Lagos, Nigeria
June, 2010
Eulsoo SEO
Counsellor, SMEs Division
World Intellectual Property Organization
+41-22-338-8159, [email protected]
http://www.wipo.int/sme
CONTENTS
1
SMEs Division, WIPO
2
Outline of IP PANORAMATM
3
History of IP PANORAMATM
4
Characteristics of IP PANORAMATM
5
Contents of IP PANORAMATM
6
How to Use IP PANORAMATM
7
Utilization of IP PANORAMATM
8
Other Versions of IP PANORAMATM
9
Development Process
1
SMEs Division, WIPO (http://www.wipo.int/sme)
2
Outline of IP PANORAMATM
Collaborating parties : KIPO, WIPO, KIPA
(Project name : The joint development of e-learning content)
Purpose
- To help enterprises utilize and manage IP in their business strategy
- To increase IP-awareness among a wide range of universities, enterprise
and R&D researchers
- To provide practical knowledge about using IP for business success
Instructional design strategy : Storytelling
Quantity : 12 modules
Copyright : Joint copyright between KIPO and WIPO
(KIPA has royalty-free rights to use, distribute, reproduce, update and profit from IP Panorama)
3
History of IP PANORAMATM
May 22, 2003
Initial discussion after introducing the e-learning business of KIPO (Korean Intellectual
Property Office) and KIPA (Korea Invention Promotion Association) at the WIPO OECD
Forum
Sep 1, 2004
Signing of RoD (Record of Discussion) by WIPO SMEs Division’s proposal
Nov 11, 2004
Signing of Joint-development Agreement among WIPO, KIPO, and KIPA
Development of module 1 as the prototype for IP Panorama
Jan 2005 ~ Dec 2006
Development of modules 2 to 10 in the cooperation of WIPO, KIPO and KIPA
3
History of IP PANORAMATM
2007
Officially released at the WIPO General Assembly
First license agreement with POSCO
Signing of an MOU concerning the joint cooperative framework in the field of IP
IP Panorama seminar in Jeju Island, Korea
2008 ~
Developed 2 more modules: IP Valuation; and Trademark Licensing
Reproduction and Distribution
- Translating into the UN official languages and national versions
- IP PANORAMATM seminar, training course, etc
4
Characteristics of IP PANORAMATM
Storytelling
Each module is designed based on a practical story regarding IP
Animation
IP PANORAMA is developed with full animation.
IP for Business
IP PANORAMA deals with IP issues from a business perspective.
Guaranteed Quality
The World Intellectual Property Organization and the Korean Intellectual
Property Office guaranteed the quality of learning content of IP PANORAMA.
Continuous quality control
5
Contents of IP PANORAMATM
Previous modules
Module 1 : Importance of IP for SMEs
Module 2 : Trademarks and Industrial Designs
Module 3 : Inventions and Patents
Module 4 : Trade secrets
Module 5 : Coyright and Related rights
Module 6 : Patent Information
Module 7 : Licensing of IP
Module 8 : IP in the Digital Economy
Module 9 : IP and International Trade
Module 10 : IP Audit
New modules
Module 11 : IP Valuation
Module 12 : Trademark Licensing
6
How to Use IP PANORAMATM
Learning Flow
Introduction
Inside the story
Reflection
Today’s issue
Story scenes
Quiz
People in the story
Learning Point
Self-reflection Journal
More
References
Heart-to-Heart Talk
7
Utilization of IP PANORAMATM
Utilization by KIPO and KIPA: University & Graduate school
- Provides both an on-line course (IP Panorama) and an off-line course
(by IP experts), see at http://global.ipacademy.net
- Customized curricula for colleges of Engineering, Law, and
International Relations
- Credit courses are provided based on an academic exchange
agreement.
- 2007: 169 students, 2008: 813 students
- Certificates are given after evaluation.
7
Utilization of IP PANORAMATM
Utilization by KIPO and KIPA : for IP lawyers
- Essential course for newly certified IP lawyers
- 2007 : 65 attorneys , 2008 : 201 attorneys (mandatory)
2009 : 201 attorneys (mandatory)
Utilization by KIPO and KIPA : for Firms
- Operating by subject catalog
- POSCO, SAMSUNG Electronics and HYUNDAI Motors
hold the IP Panorama course.
- 2008: 127 participants , 2009: 500 participant (expected)
7
Utilization of IP PANORAMATM
Utilization by WIPO (http:www.wipo.int/sme/en/multimedia)
8
Other Versions of IP PANORAMATM
UN Official Language Versions
- From 2009 to 2012
- IP PANORAMATM in Arabic in 2009
- Both WIPO and KIPO own the copyrights.
- IP PANORAMATM in French and Spanish will be developed in 2010.
Local language Versions
- Thai version was developed in 2009
- Mongolian, Hungarian, Swahili versions will be developed in 2010
- Portuguese, Pilipino, Mauritius versions are in consideration
9
Development Process (English version)
Expert committee
Translation into
Korean
Manuscript
(by WIPO)
Storyboard
examination
Building up an instructional
design strategy (by KIPA)
Translation
into English
Synopsis
examination
(by WIPO, KIPO)
Translation
into English
Building up the detailed
instructional design
strategy
(by WIPO, KIPO)
Characters,
Basic designs
Synopsis
(by KIPA)
With Learning contents Analysis
Storyboard
(by KIPA)
Scenario
(by KIPA)
Restructured
Manuscript
(by KIPA)
(by KIPA)
Contents
development
(by KIPA)
Narration script
& recording
(by KIPA)
Quality Check
(by WIPO, KIPO)
Evaluation committee
Contents
modification
(by KIPA)
End
9
Development Process (Arabic version)
Translation
Creating Arabic
storyboard and
narration script
based on the
English storyboard
and narration script
Development
Narration recording
(in Egypt)
Finalization
Quality check
&
Technical test
Developing e-learning content
Proofreading &
examination of the
translated
storyboard and
narration script
Graphic design,
Text
Animation
Sound effect,
subtitles
Programming
Modification of original version
Modification
&
Completion
9
Customization Types of IP PANORAMA (local language version)
Type A customization (Full customization): Everything in local language
Type B customization: Dialogues (sound) still in English, but subtitles
(narration text) and other texts in local language.
Type C customization: Dialogues and subtitles still in English,
but all other text in local language.
Type D customization: Everything in the multimedia remains in English,
but all texts are published in local language
in a separate book, accompanying
the English CD-ROM version.
Type E customization: Everything remains in English, and only some texts
(heart to heart talk, learning points and multiple
choice questions) are published in local language
in a separate book, accompanying
the English CD-ROM version.