Transcript Exploring Geneva’s Downtown: Business District Survey & Analysis LOGO LOGO Maddie Carens, Cam Davis, Chloe Hayter, Eliza Orrick & Billy van der wal BACKGROUND Working.

Exploring Geneva’s Downtown: Business District Survey & Analysis
LOGO
LOGO
Maddie Carens, Cam Davis, Chloe Hayter, Eliza Orrick & Billy van der wal
BACKGROUND
Working with Julie Anderson Coleman of the Geneva Neighborhood
Resource Center, we examined major key points that were outlined in
MATERIALS AND METHODS
RESULTS CONTINUED
• Random Sample of Downtown Businesses (N=25)
• Used SPSS to interpret results using statistical measures such as frequency distributions and chi- square
the 2008 “Payne Report” conducted by Susan Payne for the Geneva
Downtown Rejuvenation Plan. This research explores the nature of
the downtown economy, identifies problem areas and offers
RESULTS
Downtown Geneva Demographics:
recommendations for increased economic activity downtown.
Optimism in Downtown Businesses:
LITERATURE REVIEW
A successful small city BID will:
•Create unique events
•Advertise promote downtown & its businesses
•Maintain downtown aesthetic
•Fund & train adequate staff
•Communicate to downtown businesses, its board & to the community
about the work that is being done & the services it provides
•Ensure that the BID is serving all businesses, so everyone feels they have
a voice
BID Satisfaction and Clarity:
CONCLUSIONS
“Payne Report”: Downtown Geneva’s Business Development Strategy.
Created by Susan Payne in 2008
•Improvement of Downtown’s image
•Increased foot traffic
•Property development of retail and rental buildings
•Entertaining and exemplary customer service
•Emphasis of Downtown culture and heritage
•A shared and unified Vision
The data suggests that communication and awareness issues are the main
limiting factors towards efficient and dynamic revitalization of Geneva’s
Downtown. The majority of business owners, both long standing and new, had
not heard about the “Payne Report” and were unsure of BID’s services. With the
“Payne Report” being a resource for information and guidelines for
Payne Report Clarity:
Length of Occupancy and Clarity Chi-Square:
improvement, business owners would be at a distinct advantage in the
revitalization process if they were well-informed of its content. Additionally,
BID offers a multitude of services to Downtown business owners and potential
startups that if utilized, could rapidly improve Downtown’s image and
productivity.
RECCOMENDATIONS
CHART or PICTURE
Strengths of Geneva
● Lakefront
● Tourism
● Small Town Atmosphere/
Tight Community
● College Town
● Location of the City of Geneva
● More communication to business owners regarding BID services (especially
for new business owners)
Weaknesses of Geneva
What does Geneva Need?
● Empty Storefronts
● Specialty Retail
● Market Downtown (less vacant storefronts!)
● Parking
● Sporting Goods Store
● Trendy retail geared towards students & diverse customer base
● Foot Traffic
● Shoe Store
● Retail
● Convenience store
● Organization, communication & collaboration between BID, GNRC &
Downtown business owners
● Deli
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