Transcript CUSTOM & APPLIED RESEARCH Practical Solutions for Applying Data-Driven Insights • Tap our experts to answer key business questions – transforming retailer, shopper.

CUSTOM & APPLIED RESEARCH
Practical Solutions for Applying Data-Driven Insights
• Tap our experts to answer key business questions – transforming retailer,
shopper and market insights into recommendations, today or 10 years out
• Apply custom analysis and road-tested frameworks to guide action plans
• Embed our proprietary work into your plans, saving time and extending ROI
CUSTOM RESEARCH & TRAINING SOLUTIONS
We can custom-build reports, applied learning programs, or integrated
retainer-based solutions to drive your:
 Global Strategies: customer segmentation, market expansion
and capabilities mapping—by country, region, or globally
 Market & Channel Strategies: new market assessments,
customer segmentation, alt-channel/whitespace mapping
 Customer Strategies: multi-format management,
annual strategy planning—preparation and facilitation
 Capability Development: benchmarking, blended learning,
custom training (national sales meetings, internal workshops)
ONSITES
Leverage our Experts and Insights, In-Person and Online
We address key business issues working face-to-face or across disparate
teams, tailoring our presentations and sessions to advance your agenda.
We often include interactive activities, scenario planning exercises, or
custom case studies to maximize learning application and relevancy.
Where & How We Can Help
 Annual Strategic Planning: segmentation, assumption testing, forecasts
 National Sales Meeting Keynote: landscape overview: 3-5, 10-year views
 Account Planning & Top-to-Tops: communicating a vision to drive new
partnerships, or co-planning short/long-term futures
 New Hire Assimilation: fast-track their ramp-up
(e.g., financial acumen, channels, retailers, online)
 Customer Team Alignment: linking sales, cat-man,
brand marketing, shopper insights, supply chain
 Retailer University: design a multi-day, hands-on
program, integrating macro, channel, retailer, shopper trends