Transcript Triple Play Symposium: A Vision for the Triple/Quad Play Connected Home Tim Phillips, General Manager for Triple Play, Netcentrex Netcentrex Converged IP Communications.

Triple Play Symposium:
A Vision for the Triple/Quad
Play Connected Home
Tim Phillips,
General Manager for Triple Play,
Netcentrex
Netcentrex
Converged IP Communications
Snap Poll: Who Has Triple/Quad Play?
• Answer:
• All of you do!
• You all have a telephone, mobile handset, internet
access, and a TV
• You have voice, video, and data
• So, for a basic definition, you all have triple/quad play
• But Triple/Quad Play Should Be More Than
This, Right?
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Basic Triple/Quad Play Is 1 + 1 + 1
• Basic triple play bundles: voice, video & data
• Example 1: PSTN + DSL + Satellite TV all in one bill
• Example 2: VoCable + Cable Modem Broadband + Cable TV all in one
bill
• The 1 + 1 + 1 approach
• Focuses on triple/quad play bundle availability from one or more
partnering providers
• Limited integration of either subscriber or operator equipment
• Limited service customization available
• Limited roadmap for future services
• Major subscriber benefit is getting one bill and perhaps minor discounts
• Pre-emptive move for operators designed to reduce customer churn
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Advanced Triple/Quad Play Is Integrated,
Intuitive, and Service-Enabling
Integration of Operator
and User Equipment
Integrated
Subscriber
Experience
User-Friendly
Interfaces
ARPU Boosting Applications
& Service Creation Platform
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Advanced Triple Play Integrates Operator Equipment
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Advanced Triple/Quad Play Converges
the Devices in the Connected Home
Mobile
VoIP
PSTN
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Requirements for Live IPTV
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Video stream agnostic
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Headend ecosystem
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Open to all the main encoders and turnarounds vendors
Set-Top-Box flexibility
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SDTV / HDTV
MPEG2 / MPEG4-AVC
Open to all the main Set-Top-Box vendors
Middleware is browser based, optimized on Opera, Espial, etc.
Can be easily ported to any STBs with enough power to run browser
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Key Features of an IPTV Middleware Client
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Ease of Use
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Personalization
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TV-friendly web browsing
RSS news reader
Bookmarks catalog
Gaming
Messaging
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VOD/radio/TV/music/games catalog
Simple navigation
Quality & admittances rating aware
Browse Based Activities
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Fine grained access control
Flexible permission system
Extendable Catalog System
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Language selection and skin selection
Font size and “accessibility mode”
Parental Control
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Intuative user interface
On-screen message notification
Unicast or multicast message delivery
Conditional/filtered message delivery
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Intuitive Electronic Program Guide
• Easy-to-use & intuitive
• Customizable & skinable
• Connected to EPG XML data server
• EPG import (tvData/Tribune)
• VOD import/export (Cablelabs XML
packages)
• Client side rendering and cashing
• Incremental loading
• Reminder (TV alert, SMS alert)
• PVR control
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Key Features of an IPTV Middleware Server
• Open Standards / Open Interfaces
• Runs on Linux
• SOAP / Web Services based APIs
• Uses Any J2EE compliant application server
• Powerful & Secure
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Scalable, clusterable
Large # of STBs per server blade
2 Level, clusterable, server-side caching
Utilizes client tier caching
Failover from both server & client side
• Powerful Management Interface
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Web-based user interface
User dependant language selection
Customizable data presentation
Zone, account, profile & STB specific service definitions
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Live TV With Banner Support
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Fast Zapping Channel bar
 Convenience & enhanced user-experience
Temporal Bar
Channel Name
TV Channel
Program Name
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TV Banner
Program Description
Next Show
Information Zapping
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Support for VOD and DRM
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Open to main VOD vendors
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Support for main DRM/CA/CAM
User-friendly VoD
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PVR and Time-Shifting Are Must-Haves
• Trick Play: Play / Pause / Forward / Fast Forward / Rewind / Fast
Rewind / Instant Replay
• Pause Live TV
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Integrated Triple Play Telephony
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Caller ID on TV
Call history voice & video
TV-based voice mail retrieval
Message waiting indication on TV
TV/PC-based click-to-talk from directory
TV-based video calling and conferencing
TV-based video mail
Video 3G interconnection
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Support for IP Phones, Video Phones, and Mobile
Devices for Video, Dual-Mode, and Quad Play
SOHO
Video Calling & Conferencing
WiFi
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Mobile/
Dual-Mode
Quad Play Solutions Will Need to Support
the Virtual Service Provider (VSP) Model
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A single system hosting the Quad
Play solution for different Virtual
Service Providers (VSPs), each
delivering their own service
bundles to their subscribers
Extends the concept of MVNO
(mobile domain) and Virtual ASP
(ISP and hosted enterprise
domain) into the IPTV/Quad Play
domain
Shared investment between
several service providers and
across several territories/markets
Quad Play Platform Provider
Virtual
Service
Provider 1
Service1a
Service 1b
VSP2
VSP3
Service 2
Service 3
• Reduces service provider CAPEX and OPEX requirements
• Removes barriers to entry for Quad Play services
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The Emerging Video Content Value Chain
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A Video Service Broker Will Be Required to
Search/Navigate Multiple Forms of Media/Video
Users
Voice & Video Telephony
Service Provider
Content Providers
Customer care
Forecast
Mobile
Mobile and Fixed
IP Networks
Video
phone
PC/
Webcam
Astrology
Community
Subscribers
- How to access real-time
content ?
- What content is available?
- What does it cost?
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Dating
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SERVICE PROVIDERS
- How to provide content to all my users ?
- How to connect end-users and content
providers?
- How to enable partner revenue sharing and
user billing?
- How to simplify service access?
- How to help end-users find current services?
- How to select new services?
Converged IP Communications
CONTENT PROVIDERS
- How do I deliver content ?
- How do I develop once
for all network/terminals ?
- How do I get paid for my
content ?
Multi-Device Video Service Broker Example
Voice & Video Telephony
Service Provider
Content Providers
Forecast
Dial 4112
Mobile
News
WEATHER
Dial 4112
Video phone
Dating
Community
NEWS
Dial 4112
PC/Webcam
Customer Care
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TV
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Astrology
Finally, a Common IP Triple Play Network Should
Become a Platform For Continual Service Creation
eHealthcare
Medical alert and eDoctor
Local Content
E-Commerce/
Entertainment
Community Security
Community Services
Video Dating
IP Network
Video Meetings
Games
Family
Monitoring
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Community Info