Transcript Chapter 9 Looking for Business Ideas Teaching Objectives • Menjelaskan cara untuk menemukan ide-ide baru Menjelaskan usaha kelompok kreatif Menjelaskan bidang kelompok konsultatif bisnis Menggambarkan.

Chapter 9
Looking for Business Ideas
Teaching Objectives
• Menjelaskan cara untuk menemukan ide-ide baru
Menjelaskan usaha kelompok kreatif
Menjelaskan bidang kelompok konsultatif bisnis
Menggambarkan kelompok usaha jasa
Jelaskan bidang kelompok usaha analitis
Jelaskan ide bisnis imitasi
Word Creation Game
a.
b.
c.
d.
Core game
Creating a variety of new creations from a combination
of two cards
Target
Creating a business idea / product through a
combination of the idea of spontaneity and HERB
Camper
Time: 15 minutes
Procedure
Atm Method
• Studying the existing business
• Assessing the inputs and outputs of a business
• Analyzing population trends and demographic data
• Assessing economic trends
• Imitating and Modifying 4 P(Place, Price, Product,
Promotion)
Modification 4P
What do consumers want ?
How do I satisfy the consumer ?
What is the best way to satisfy consumers ?
Consumers who have problems /
What is the solution ?
desires in 4P
GAP
?
What products / services
can be offered ?
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Ink : quick dry
body : a colorful
cover : materials
functions : add radio / lamp
• Bike
• Cars
http://sepedakreatif.files.wordpress.com/2007/08/firequad1a.jpg
http://uk.gizmodo.com/mp3%20pen.jpg
Dimensional Analysis
ANALOGI
• truk
• fhoto
http://www.grassrootsstore.com/index.asp?PageAction=VIEWPROD&ProdID=264
2-Column
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medium cleaned
Packaging
form material
how to clean up
MATRIKS
MORFOLOGI
Competitive Analysis
•
•
•
•
break-down
raft back
analysis process
cost analysis
current taste :
• Innovation
• comfortable atmosphere
• attractive packaging
ORDER WINNER
Inovation
Remember!
"Match your business options with character,
talent, skill, and your hobby ".... Questionaire
Introvert/Produksi
K - Analitis
D - kreatif
Dedikasi/Pelayanan
Dominasi/ Pengarahan
T - Service
P - konsultatif
Ekstrovert /Distribusi
Questioner


Being in Which Personality Quadrant
you ?
What Type of Business Is Right for Your
Personality ?
Relationships Creativity, Idea,
and Opportunity
IDE
OPPORTUNITIES
Sample Idea That Failed So
Opportunities
Japan Invention Unusefulness
There are 4 ways to assess whether an
idea is a good opportunity :




Market
Market Growth Potential
Cost
Risk
Market +/-
• PRODUCT TYPE (customized /
MASSAL)
• LARGE / SIZE
• TARGET (STP)
• DEVELOPMENT
Economi +/• Margin Enough
• Durable
Risk +/• Competition Tight / No
• Difficult / easy to imitate
Assessment Format
Format Check List A Potential Opportunity Ideas
Practical Tips
• Carilah Ide Bisnis oleh:
Sering menghadiri pameran dagang dan investasi
Belajar keterampilan pekerja lokal
Investigasi material lokal dan sumber daya lainnya
Menilai peluang untuk substitusi produk impor
Quotation
• "Ketika satu pintu tertutup maka pintu lain terbuka.
Namun, kita sering tertegun menyesali pintu tertutup,
bahwa dia tidak bisa melihat pintu lain terbuka bagi kita"
- Alexander Graham Bell
Jauhkan Teruskan Dengan Bright Ideas