Tom Peters’ X25*

EXCELLENCE. ALWAYS.

Bestseller/Stockholm/30 May 2007 * In Search of Excellence 1982-2007

Slides* at …

tompeters.com

The Story

Not your father’s world Big = Pitiful.

Excellence. Always. (what else?) Innovate. Or. Die.

Up, Up, Up the “Value Added Chain.” “New” Markets (Women, Boomers) Talent = Brand.

Leading with passion

“ It is not the strongest of the species that survives, nor the most intelligent, but the one most responsive to change.”

—Charles Darwin

Hire Great People

(Resilient, Passionate)

Try a Lot of Stuff

(S.A.V./R.F.A.)

Enjoy It While It Lasts

NOT YOUR FATHER’S WORLD!

“Copper Thieves Cause Havoc for Commuters” —The Guardian (London) 28.05.07

“10 Billion Dollars: Contributing to the Development of Knowledge and Culture” —Mohammed Bin Rashid Al Maktoum Foundation (FT, 29.05.07) *Last week: Saudis buy GE Plastics for $13B; China gov’t investment firm buys 10% of Blackstone Group

Chicagoland’s Mystery Disappearances …

China’s share of global consumption/2005: Cement … 47% Cotton … 37% Coal … 30% Steel … 26% Source: BusinessWeek/08.05

“Copper Thieves Cause Havoc for Commuters” —The Guardian (London) 28.05.07

“10 Billion Dollars: Contributing to the Development of Knowledge and Culture” —Mohammed Bin Rashid Al Maktoum Foundation (FT, 29.05.07) *Last week: Saudis buy GE Plastics for $13B; China gov’t investment firm buys 10% of Blackstone Group

“

There is no job that is America’s God-given right anymore.”

—Carly Fiorina/HP/January2004

40,000,000/20

“[Former Fed Vice-chairman Alan] Blinder … remains an

implacable opponent of tariffs and trade barriers. But now he is saying loudly that a new industrial revolution— communication technology that allows services to be delivered from afar—will put as many as

40 million American jobs

at risk of being shipped out of the country in the next decade or two.”*

—Wall Street Journal /0328 *Blinder: 40 million =

“only the tip of a very big iceberg.”

“Income Confers No Immunity as Jobs Migrate”

—Headline/ USA Today /02.2004

“Deutsche Bank Moves Half of Its Back-office Jobs to India”/ headline/ FT /0327

(500 of 900 Research)

2003: 98% U.S.

2005: U.S. 150; Shanghai 500

Level 5 (top) certification/ Carnegie Mellon Software Engineering Institute:

35

of

70

companies in world are from India Source: Wired

“Teenagers in India have big ambitions —and the confidence to match” —headline/Fortune

“Short on Priests, U.S. Catholics Outsource Prayer to Indian Clergy”

—Headline, New York Times (“Special intentions,” $.90 for Indians, $5.00 for Americans)

“Ogre to Slay? Outsource It to Chinese” (New York Times, page 1 —news section).

The “factory”: Fuzhou, China. The workers: youngsters logging 12 hour shifts. Their clientele: youngsters from “Seoul to San Francisco.” The “work”: The Chinese youngsters are playing the early levels of video games for their affluent “clients,” who want to avoid the pain and time associated with those annoying first few levels.

*60,000/3 yrs m*

*200/yr h*

1 Houston/ Month/15

5 (Years) /42 (New Airports)

200 cities with > 1,000,000 population.

Source: “China Takes Off”, David Hale & Lyric Hughes Hale/Foreign Affairs

Chinese Offshore Tourists

’93: 3M ’03: 21M

THREE BILLION NEW CAPITALISTS

—Clyde Prestowitz

“Where are you going? …

It’s only 2a.m.

… You see, you can live your life at 120 miles an hour, and that’s pretty impressive. But it’s not good enough. Unless you live at 150 miles an hour, the world will pass you by,”

HRH Prince Alwaleed * *1 day: 573 people met separately, 200 phone calls, 100 text messages, etc.

Source: “Prince Alwaleed, Inside the private world of the Middle East’s most powerful investor” cover story, The Business, 0519.07

EXCELL ENCE????

“I am often asked by would-be entrepreneurs seeking escape from life within huge corporate structures, ‘How do I build a small firm for myself?’ The answer seems obvious :

Buy a very large one and just wait

.” —Paul Ormerod, Why Most Things Fail: Evolution, Extinction and Economics

“Forbes100” from 1917 to 1987 : 39 members of the Class of ’17 were alive in ’87; 18 in ’87 F100; 18 F100 “survivors” significantly just underperformed the market; 2 (2%),

GE & Kodak

, outperformed the market from 1917 to 1987.

S&P 500 from 1957 to 1997 : ’97; 12 74 members of the Class of ’57 were alive in (2.4%) of 500 outperformed the market from 1957 to 1997.

Source: Dick Foster & Sarah Kaplan, Creative Destruction: Why Companies That Are Built to Last Underperform the Market

More than $$$$ R&D spending, last 25 years?

Dick Kovacevich:

You don’t get better by being bigger. You get worse.”

“When asked to name just one big merger that had lived up to expectations, Leon Cooperman, former cochairman of Goldman Sachs’ Investment Policy Committee, answered:

I’m sure there are success stories out there, but at this moment I draw a blank.”

—Mark Sirower, The Synergy Trap

Mission impossible?

$36B/’98

minus $675M/‘07

Daimler.

And Dumb. Both Start with “d.”

“Marriage in heaven”

—Daimler Benz and Chrysler exchange vows, circa 1998 (Jürgen Schrempp)

“the divorce on earth

”

—Daimler exec, circa 2007 , on probable Cerberus private equity purchase of Chrysler from Daimler

DaimlerChrysler/’98-’07: Duh , Duh , Duh , Duh and … Duh Manifold Severe

Synergies

/ No

Scale

limits/ Yes

Culture

clashes/ Yes Rushmorean

ego

issues/ Yes

Customer

acceptance /No

BIAS.

BUILT.

TO.

LAST.

NOT.

TP#1*:

Netscape!

*Where would you rather have worked for those 5 years, Netscape or IBM-HP-Microsoft-Oracle? (Where, 25 years from now, would you rather to be able to tell someone—e.g., grandchild—that you worked?)

Built to Last vs

Built to Change / Rock the World

The last word: There is

no

“last word.”

EXCELLENCE. CIRCA 1982.

Excellence1982: The Bedrock “Eight Basics” 1. A Bias for Action 2. Close to the Customer 3. Autonomy and Entrepreneurship 4. Productivity Through People 5. Hands On , Value-Driven 6. Stick to the Knitting 7. Simple Form, Lean Staff 8. Simultaneous Loose-Tight Properties”

EXCELLENCE. ASPIRATION.

2006.

Why in the World did you go to Siberia?

The Peters Principles: Enthusiasm.

Emotion.

Excellence.

Energy. Excitement. Service. Growth. Creativity. Imagination. Vitality. Joy. Surprise. Independence. Spirit. Community. Limitless human potential. Diversity.

Profit.

Innovation. Design. Quality. Entrepreneurialism.

Wow!

Enterprise* ** (*at its best): An emotional, vital, innovative, joyful, creative, entrepreneurial endeavor that elicits maximum concerted human potential in the wholehearted service of others.**

**Employees, Customers, Suppliers, Communities, Owners, Temporary partners

EXCELLENCE. ASPIRATION.

UNIVERSAL.

Jim’s Group

Jim’s Mowing Canada Jim’s Mowing UK Jim’s Antennas Jim’s Bookkeeping Jim’s Building Maintenance Jim’s Carpet Cleaning Jim’s Car Cleaning Jim’s Computer Services Jim’s Dog Wash Jim’s Driving School Jim’s Fencing Jim’s Floors Jim’s Painting Jim’s Paving Jim’s Pergolas [gazebos] Jim’s Pool Care Jim’s Pressure Cleaning Jim’s Roofing Jim’s Security Doors Jim’s Trees Jim’s Window Cleaning Jim’s Windscreens Note: Download, free, Jim Penman’s book: What Will They Franchise Next? The Story of Jim’s Group

Basement Systems Inc.

*Basement Systems Inc.

*Larry Janesky *

Dry Basement Science

(115,000!) *1993: $0; 2003: $12M; 2006:

$50,000,000+

EXCELLENCE. INNOVATE. OR.

DIE.

What makes God laugh?

People making plans!

The Is

Mess

The

Message! Period!

An Economic Interpretation of the Constitution of the United States —Charles Beard (1913)

The Box: How the Shipping Container Made the World Smaller and the World Economy Bigger

—Marc Levinson Tube: The Invention of Television —David & Marshall Fisher Empires of Light: Edison, Tesla, Westinghouse, and the Race to Electrify the World —Jill Jonnes The Soul of a New Machine —Tracy Kidder Rosalind Franklin: The Dark Lady of DNA —Brenda Maddox The Blitzkrieg Myth —John Mosier

InnoTac64

“Acquisitions are about buying market share.

Our challenge is to create markets.

There is a big difference.” — Peter Job, former CEO, Reuters

Characteristics of the “Also rans”*

“Minimize risk” “Respect the chain of command” “Support the boss” “Make budget”

*Fortune , article on “Most Admired Global Corporations”

revenue matters most

The Commerce Bank Model

“cost cutting is a death spiral.”

Source: Fans! Not customers. How Commerce Bank Created a Super-growth Business in a No-growth Industry , Vernon Hill & Bob Andelman

“Our whole story is growing revenue.”

—Vernon Hill (Top-line driven; standard is bottom-line driven by cost cutting)

The Commerce Bank Model

“over-invest in our people, over-invest in our facilities.”

Source: Fans! Not customers. How Commerce Bank Created a Super-growth Business in a No-growth Industry , Vernon Hill & Bob Andelman

C O* *Chief

Revenue

Officer

We become who we hang out with

Measure “Strangeness”/Portfolio Quality Staff Consultants Vendors Out-sourcing Partners Competitors Customers Product Portfolio IS/IT Projects HQ Location Lunch Mates Language (#, Quality) Innovation Alliance Partners (who we “benchmark” against) Strategic Initiatives (LineEx v. Leap) Board

The “Hang Out Axiom”: At its core, every (!!!) relationship-partnership decision (employee, vendor, customer, etc) is a strategic decision about: “Innovate, ‘Yes’ or ‘No’ ”

“

The Bottleneck Is at the Top of the Bottle”

“Where are you likely to find people with the least diversity of experience, the largest investment in the past, and the greatest reverence for industry dogma:

At the top!”

— Gary Hamel/ Harvard Business Review

Whacky

Wiki Wo rld

Wow

Wikinomics: How Mass Collaboration Changes Everything

—Don Tapscott & Anthony Williams

“The Billion-man Research Team: Companies offering work to online communities are reaping the benefits of ‘crowdsourcing.’” —Headline, FT , 0110.07

Concoct a Parallel universe!

“SkunkWorks”/ “ParallelUniverse” “the solution” Source: Scott Bedbury (Others: 3M, Google, Shell, NAVFAC )

SkunkWorks/ “Skunks” (!!!)

“Parallel Universe” …

China!!!!!!!

try it. Try it. Try it. Try it.

Try it.

Try it. Try it. Try it. Screw it up.

Try it. Try it. Try it. Try it. Try it. Try it. Try it. Screw it up.

it. Try it. Try it. try it.

Try it.

Screw it up.

Try it. Try it. Try it.

“We have a ‘strategic plan.’ It’s called doing things.”

— Herb Kelleher

“ This is so simple it sounds stupid, but it is amazing how few oil people really understand that

you only find oil if you drill wells.

You may think you’re finding it when you’re drawing maps and studying logs, but you have to drill.” Source: The Hunters , by John Masters, Canadian O & G wildcatter

“We made mistakes, of course. Most of them were omissions we didn’t think of when we initially wrote the software.

and again.

We fixed them by doing it over and over, again

We do the same today. While our competitors are still sucking their thumbs trying to make the design perfect, we’re already on prototype version

# 5.

By the time our rivals are ready with wires and screws, we are on version

# 10.

It gets back to planning versus acting: We act from day one; others plan how to plan— for months.”

—Bloomberg by Bloomberg

try.

Miss.

try.

“We are in a brawl with no rules.”

—Paul Allaire

Screw. things.

Up.

“Fail .

Forward. Fast.”

High Tech CEO, Pennsylvania

“Reward

excellent failures.

Punish

mediocre successes.” Phil Daniels, Sydney exec

No try. No deal.

“You miss 100% of the shots you never take.”

—Wayne Gretzky

Conscious measurement

Innovation Index: of your Top 5 How many Strategic Initiatives/Key Projects score 8 or higher [out of 10] on a “Weird” / “Profound” / “Wow” / “Game- changer” Scale?

personal

“Work on me first.”

—Kerry Patterson, Joseph Grenny, Ron McMillan and Al Switzler/ Crucial Conversations

Up, Up, Up, Up

the Value-added Ladder.

EXCELLENCE.

VALUE-ADDED LADDER I.

SOLVE IT.

Huge: Customer Satisfaction versus

Customer

Success

The Value-added Ladder/ OPPORTUNITY-SEEKING Customer Success/ Gamechanging Solutions Services Goods Raw Materials

EXCELLENCE.

SOLVE IT.

NO OPTION.

P.S.F.

“ ‘Disintermediation’ is overrated. Those who fear disintermediation-outsourcing should in fact be afraid of irrelevance; ‘outsourcing’ is just another way of saying that …

you’ve become irrelevant to your customers.”

—John Battelle/ Point/Advertising Age /07.05

“[Former Fed Vice-chairman Alan] Blinder …

remains an implacable opponent of tariffs and trade barriers. But now he is saying loudly that a new industrial revolution—communication technology that allows services to be delivered from afar—will put as many as

40 million American jobs

at risk of being shipped out of the country in the next decade or two.”*

Journal /0328 —Wall Street *Blinder: 40 million =

“only the tip of a very big iceberg.”

Department Head to …

Managing Partner, IS Inc.

[HR, R&D, etc.]

Answer:

EXCELLENCE.

VALUE-ADDED LADDER II.

EXPERIENCE IT.

“ Experiences

are as distinct from services as services are from goods.”

—Joe Pine & Jim Gilmore, The Experience Economy: Work Is Theatre & Every Business a Stage

Experience: “Rebel Lifestyle!”

“What we sell is the ability for a 43 year-old accountant to dress in black leather, ride through small towns and have people be afraid of him.”

Harley exec, quoted in Results-Based Leadership

The Value-added Ladder/ MEMORABLE CONNECTION Spellbinding Experiences Gamechanging Solutions Services Goods Raw Materials

C O* *Chief e X perience Officer

EXCELLENCE.

VALUE-ADDED LADDER III.

DREAM IT.

Furniture vs. Dreams “We do not sell ‘furniture’ at Domain.

We sell dreams

.

This is accomplished by addressing the half-formed needs in our customers’ heads. By uncovering these needs, we, in essence, fill in the blanks.

convert ‘needs’ into ‘dreams.’ Sales are the inevitable result.” We — Judy George, Domain Home Fashions

The Value-added Ladder/ EMOTION Dreams Come True Spellbinding Experiences Gamechanging Solutions Services Goods Raw Materials

“ Dreams Come True”: IBM

EXCELLENCE.

VALUE-ADDED LADDER III.

ALL YOU NEED IS LOVE.

“Brands have run out of juice. They’re dead.”

—Kevin Roberts/Saatchi & Saatchi

Kevin Roberts:

Lovemarks

!

Tattoo Brand : What % of users would tattoo the brand name on their body?

Top 10 “Tattoo Brands”*

Harley .… 18.9% Disney .... 14.8

Coke …. 7.7

Google .... 6.6

Pepsi .... 6.1

Rolex …. 5.6

Nike …. 4.6

Adidas …. 3.1

Absolut …. 2.6

Nintendo …. 1.5

* BRANDsense: Build Powerful Brands through Touch, Taste, Smell, Sight, and Sound , Martin Lindstrom

The Value-added Ladder/ ECSTASY

Lovemark

Dreams Come True Spellbinding Experiences Gamechanging Solutions Services Goods Raw Materials

Up, Up, Up, Up

the Value-added Ladder.

“NEW” MARKETS.

women.

BOOMERS.

GEEZERS.

women.

BOOMERS.

GEEZERS.

“Forget

China

,

India

and the

Internet

: Economic Growth Is Driven by

Women

.” Economist , April 15, 2006, Leader, page 14 —Headline,

“Women are

the

majority market”

—Fara Warner/ The Power of the Purse

“The

most significant variable

in

every

sales situation is the

gender

of the buyer, and more importantly, how the salesperson communicates to the buyer’s gender.”

—Jeffery Tobias Halter, Selling to Men, Selling to Women

Women’s Trifecta+

*

Buy

*

Wealth

*

Lead

+ ECLIPSE OF MALES

(Old/Retire; Young/Poorly educated)

The Perfect Answer Jill and Jack buy slacks in black…

Selling to men:

The TRANSACTION Model

Selling to Women:

RELATIONAL The Model

Source:

Selling to Men, Selling to Women , Jeffery Tobias Halter

“

She

knows more about the [Audi] than the sales

man

her at the door. But how is she treated? As if she has a slightly has time

hard of hearing no right speaking to him

.” who greets

low IQ

to Women , Jeffery Tobias Halter

, is , and really to be buying a luxury car; and if she brought a male friend with her, odds are 10:1 that the clueless salesperson spent most of his

—Selling to Men, Selling

“AS LEADERS, WOMEN RULE:

New Studies find that female managers outshine their male counterparts in almost every measure” TITLE/ Special Report/ BusinessWeek

10 UNASSAILABLE REASONS WOMEN RULE Women Women Women Women make [all] the financial decisions.

control [all] the wealth.

[substantially] outlive men.

start most of the new businesses.

Women’s Women work force participation rates have soared worldwide.

are closing in on “same pay for same job.” Women are penetrating senior ranks rapidly [even if the pace is slow for the corner office per se].

Women’s leadership strengths are exceptionally well aligned with new organizational effectiveness & value-added imperatives.

Women are better salespersons than men.

Women buy [almost] everything—commercial as well as consumer goods.

So what exactly is … the point of men?

women.

BOOMERS.

GEEZERS.

20 $14,000,000,000,000 $25,000,000,000,000

!!!!!!!!!!!!!!!!!

“People turning 50 today have

more than half

of their adult life ahead of them.”

—Bill Novelli, 50+: Igniting a Revolution to Reinvent America

2000-2010 Stats

18-44:

-1%

55+:

+21% (55-64: +47% )

We are the Aussies & Kiwis & Americans & Canadians . We are the Western Europeans & Japanese . We are the fastest growing , the biggest , the wealthiest , the boldest , the most (yes) ambitiou s, the most experimental & exploratory , the most different , the most indulgent , the most difficult & demanding , the most service & experience obsessed , the most vigorous , (the least vigorous,) the most health conscious , the most female , the most profoundly important commercial market in the history of the world—and we will be the Center of your universe for the next twenty-five years . We have arrived!

See me.

Watch me.

respect me.

Suck up to me.

Serve me.

Love me.

Love my longevity.

Love my m-o-n-e-y.

Elizabeth Cady Stanton (more or less) (circa 0331.2007)

See “ her .” Watch her .

respect her .

Be obsequious to her .

Serve her .

Love her .

Love her long longevity.

Love her m-o-n-e-y.

(which is damn near a-l-l the mon $$$$$$ .)

Boomers’-Geezers’-Women’s Trifecta+

*Buy/ all *Wealth/ all *time left/ lots *Eclipse of males/ retire-die

44-65:

“New Customer Majority”

* *45% larger than 18-43; 60% larger by 2010 Source: Ageless Marketing , David Wolfe & Robert Snyder

EXCELLENCE. BEDROCK.

TALENT.

Hire very good people!

“We believe companies can increase their market cap 50 percent in 3 years. Steve Macadam at Georgia Pacific … changed

20

of his

40

box plant managers to put more talented, higher paid managers in charge.

$25

million to He increased profitability from

$80

million in 2 years.”

—Ed Michaels, War for Talent

INVITE THEM TO JOIN US IN A JOURNEY TO EXCELLENCE!

“In the end, management doesn’t change culture. Management

invites

the workforce itself to change the culture.” —Lou Gerstner

EMPHASIZE THE “SOFT SKILLS.”

SO YOU’RE A “PEOPLE PERSON”? PROVE IT.

PUT HR AT THE HEAD OF THE HEAD TABLE. BEST PEOPLE. NOBLEST MISSION.

SO YOU’RE A “PEOPLE PERSON”? PROVE IT.

< CAPEX > People!

LIVE FOR TALENT!

Our Mission

To develop and manage talent; to apply that talent, throughout the world, for the benefit of clients; to do so in partnership; to do so with profit.

WPP

53 = 53

Promise #1:

“Never, ever again will I evaluate anyone using a standardized instrument devised by a “professional” in inhuman Resources.”

One size …

NEVER

fits all.

…

Arts/ ???

V.P.

s / ???

Nobel Prizes/ ???

Our spouse/ ???

Our children/ ???

NEVER … ever … ever ……. ever … ever … ever … ever … ever … ever … EVER … ever

Brand = Talent.

EXCELLENCE.

BEDROCK.

LEADERSHIP.

“12 P s .”

Tom Peters/04.18.2007

PURPOSE.

PASSION.

Potential.

Presence.

Personal.

pissed off. Playful.

PERSISTENCE.

PEOPLE. Peculiar.

Potent.

Positive.

PURPOSE.

PASSION.

Potential.

Presence.

Personal.

pissed off. Playful.

PERSISTENCE.

PEOPLE. Peculiar.

Potent.

Positive.

“A leader is a dealer in hope.”

—Napoleon (+TP’s writing room pics)

Leader Job One

Paint Portraits of Excellence

!

PURPOSE.

PASSION.

Potential.

Presence.

Personal.

pissed off. Playful.

PERSISTENCE.

PEOPLE. Peculiar.

Potent.

Positive.

“Nothing is so contagious as enthusiasm.”

—Samuel Taylor Coleridge

PURPOSE.

PASSION.

Potential.

Presence.

Personal.

pissed off. Playful.

PERSISTENCE.

PEOPLE. Peculiar.

Potent.

Positive.

“The role of the Director is to create a space where the actors and actresses can

become more than they’ve ever been before, more than they’ve dreamed of being.”

—Robert Altman, Oscar acceptance speech

PURPOSE.

PASSION.

Potential.

Presence.

Personal.

pissed off. Playful.

PERSISTENCE.

PEOPLE. Potent.

Positive.

PURPOSE.

PASSION.

Potential.

Presence.

Personal.

pissed off. Playful.

PERSISTENCE.

PEOPLE. Peculiar.

Potent.

Positive.

“

You must

be

the change you wish to see in the world.”

Gandhi

PURPOSE.

PASSION.

Potential.

Presence.

Personal.

pissed off. Playful.

PERSISTENCE.

PEOPLE. Peculiar.

Potent.

Positive.

Pissed Off* **

*As in “I’m pissed off and I’m not gonna take it any more …” **Innovation Stems from Irritation (Re-imagining Results from Rage )

F(Anger/Passion) >>>> f(Pushback from Threatened Fat-cats & Bureau-crats)

PURPOSE.

PASSION.

Potential.

Presence.

Personal.

pissed off. Playful.

PERSISTENCE.

PEOPLE. Peculiar.

Potent.

Positive.

SERIOUS PLAY

“You can’t be a serious innovator unless and until you are ready, willing and able to seriously play. ‘Serious play’ is not an oxymoron; it is the essence of innovation.”

—Michael Schrage, Serious Play

try it. Try it. Try it. Try it.

Try it.

Try it. Try it. Try it. Screw it up.

Try it. Try it. Try it. Try it. Try it. Try it. Try it. Screw it up.

it. Try it. Try it. try it.

Try it.

Screw it up.

Try it. Try it. Try it.

PURPOSE.

PASSION.

Potential.

Presence.

Personal.

pissed off. Playful.

PERSISTENCE.

PEOPLE. Peculiar.

Potent.

Positive.

“This [adolescent] incident [of getting from point A to point B] is notable not only because it underlines Grant’s fearless horsemanship and his determination, but also it is the first known example of a very important peculiarity of his character :

Grant had an extreme, almost phobic dislike of turning back and retracing his steps.

If he set out for somewhere, he would get there somehow, whatever the difficulties that lay in his way. This idiosyncrasy would turn out to be one the factors that made him such a formidable general. Grant would always, always press on —turning back was not an option for him.”

—Michael Korda, Ulysses Grant

“incredible power of endurance”

—p olitical colleague, on Nicolas Sarkozy, repeatedly written off by the public and the celestial powers of French politics (FT, 0515.07)

“ Success seems to be largely a matter of

hanging on

after others have let go.”

—William Feather, author

Re lent -less

PURPOSE.

PASSION.

Potential.

Presence.

Personal.

pissed off. Playful.

PERSISTENCE.

PEOPLE. Peculiar.

Potent.

Positive.

“Leaders

‘do’

people. Period.”

—Anon.

“Leaders

‘SERVE’

people. Period.”

—Anon.

Cause Space

(worthy of commitment) (room for/encouragement for initiative)

Decency

(respect, humane)

“Sorry, I’ve got to go—the HR people get on me if I don’t go do my ‘shake hands chat up’ duty”

—president, large division of large company in the _______ industry

PURPOSE.

PASSION.

Potential.

Presence.

Personal.

pissed off. Playful.

PERSISTENCE.

PEOPLE. Peculiar.

Potent.

Positive.

“Normal” =

“o for 800”

PURPOSE.

PASSION.

Potential.

Presence.

Personal.

pissed off. Playful.

PERSISTENCE.

PEOPLE. Peculiar.

Potent.

Positive.

Kevin Roberts’ Credo 1 . Ready. Fire! Aim.

2. If it ain’t broke ... Break it!

3. Hire crazies.

4. Ask dumb questions.

5. Pursue failure.

6. Lead, follow ... or get out of the way!

7. Spread confusion.

8. Ditch your office.

9. Read odd stuff.

10.

Avoid moderation!

“If I had any epitaph that I would rather have more than any other, it would be to say that I had … disturbed the sleep of my generation.”

—Adlai Stevenson

“ Do one thing every day that scares you.”

—Eleanor Roosevelt

PURPOSE.

PASSION.

Potential.

Presence.

Personal.

pissed off. Playful.

PERSISTENCE.

PEOPLE. Peculiar.

Potent.

Positive.

The greatest danger for most of us is not that our aim is too high and we miss it, but that it is too low and we reach it.

Michelangelo

PURPOSE.

PASSION.

Potential.

Presence.

Personal.

pissed off. Playful.

PERSISTENCE.

PEOPLE. Peculiar.

Potent.

Positive.

“Excellence can be obtained if you: ... care more than others think is wise; ... risk more than others think is safe; ... dream more than others think is practical; ... expect more than others think is possible.”

Source: Anon.

(Posted @ tompeters.com by K.Sriram, November 27, 2006 1:17 AM)

"Life is not a journey to the grave with the intention of arriving safely in one pretty and well preserved piece, but to skid across the line broadside, thoroughly used up, worn out, leaking oil, shouting

‘GERONIMO!’

”

—Bill McKenna, professional motorcycle racer ( Cycle magazine 02.1982)

Ger on -i mo !