Transcript London 2012 – Will it be regeneration of renaissance in times of financial crisis? Debbie Sadd 5th International Event Research Conference Gold Coast, Australia July 6th -8th Athens.

London 2012 – Will it be
regeneration of renaissance in
times of financial crisis?
Debbie Sadd
5th International Event
Research Conference
Gold Coast, Australia
July 6th -8th
Athens 2004 Opening Ceremony
Photo credit: Lucretious, Stock.xchng
www.bournemouth.ac.uk
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‘the impact of an Olympic games on a host
city is immense and profound and requires
huge commitment by Governments,
business and the community. The sporting
programme of games lasts only 16 days,
yet their successful staging is the result of
years of dedication and hard work by
literally thousands of people’ (Hall, 1992,
p36)
But what about the post games period,
What is interesting about the previous
quote is that it makes no reference to post
Games legacy, nor the opportunities for
regeneration
www.bournemouth.ac.uk
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Present conditions & key opportunities
from London 2012 (Olympic Delivery
Authority, 2006)
•Site derelict and polluted with 3
generations of under investment
•Home to some of the most
deprived communities in the
country – 40% unemployed
•In London Borough of Newham
– 50% in poverty
•Every stop east on Jubilee line,
life expectancy drops by 1 yr.
•Large pools of incapacity benefit
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•Biggest regeneration project in
Europe in 150 yrs
•New town the size of Exeter
•40K new homes, many for key
workers
•New schools, community and
health facilities
•Restored waterways and new
wildlife habitats
•World class sporting facilities for
local use
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Findings: What is legacy?
‘Imprint they leave’ (before, during
and after)
5 legacy commitment areas –
2012
IOC Symposium
Translation
Alternative descriptors (benefits
and impacts)
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To make the UK a world-class
sporting nation, in terms of elite
success, mass participation
and school sport
To transform the heart of East
London
To inspire a new generation of
young people to take part in
local volunteering, cultural and
physical activity
To make the Olympic Park a
blueprint for sustainable living
To demonstrate that the UK is a
creative, inclusive and
welcoming place to live in, to
visit and fro business
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Games in Global economic
depression
1. Bid – what promised
2. Delivery of infrastructure (on time and
cost)
3. Costs and revenues post games
4. Legacies – are they being honoured
5. How to deliver a world class event in
global recession – what has to give
www.bournemouth.ac.uk
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What is happening…..
London 2012 traffic lights
•
•
IOC fixed income
from broadcasting and
top sponsors
•
infrastructure
•
www.bournemouth.ac.uk
Ticket sales
•
Local sponsorship
•
Lottery income
•
Increased participation
•
Tourism indirect/direct
•
Event image/spectacle
•
Stadia
Investment in elite performance
•
•
Commercial investors (village)
•
Tax income security
•
Village
•
Urban renewal
Investment in international inspiration
•
r
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Olympic
Regeneration
or is it
Renaissance
in times of
financial crisis?
Thank you
[email protected]
www.bournemouth.ac.uk
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