Transcript Interactivity Interactivity • Viewer influence of and participation in a work Camille Utterback, Untitled 5, 2004

Interactivity
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Interactivity
• Viewer
influence of
and
participation
in a work
Camille Utterback, Untitled 5, 2004
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Levels of Interactivity
Complex
Simple
Intermediate
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Levels of
Interactivity
iBook App
1. Simple: Viewer decides how much time to spend on
each part, e.g., iBook, webpage, video, slide show
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Levels of
Interactivity
Moleskine App
2. Intermediate: Viewer inputs information that alters the
product, e.g., computer-generated madlibs.
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Levels of
Interactivity
3. Complex: Viewer decisions affect outcomes, e.g.,
computer adventure games.
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Navigation
Open
Linear
Modular
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Linear Navigation
• The viewer can navigate only in the order the
designer has set.
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Modular Navigation
• From one entry point, the viewer can navigate
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to other sections.
The only way from one section to another is to
go back to the top.
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Open
Navigation
• Viewer can go to any part of the presentation
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in any order.
In open navigation, keep all content in selfcontained units.
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Combining Navigation
Systems
• An effective new media project might
combine aspects of all three kinds of
structures.
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Navigation Paradigms:
“Deep”
• Viewers drill down through layers
• Viewers may have to pass through the same
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spot more than once to get to another area
Paradigm allows for designer control
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Navigation Paradigms: “Shallow”
• Designer gives viewers control
• Content of each area must be self•
contained
Viewers can become
confused
when
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