Transcript Tools You Can Use! Toolkits and Resources from the American Library Association's Office for Literacy and Outreach Services.

Tools You Can Use!
Toolkits and Resources from the
American Library Association's
Office for Literacy and Outreach
Services
OLOS Toolkits: A Primer
• OLOS toolkits are member-created and focus on
outreach and outreach advocacy.
• Toolkits are designed to be quick, handy, and easyto-understand.
• Toolkits are 8 pages in print format, available online
as a pdf, or available as easy-to-navigate web pages.
• Toolkits are FREE! Individuals may e-mail
[email protected] to request up to 20 copies (orders
over 20 incur a small shipping charge).
The Small But Powerful Guide to Winning
Big Support for Your Rural Library
© 2011
• 9 Steps to Success
• Hints for reaching people, winning
friends and influencing decisionmakers, speaking successfully,
making the most of media, and
building powerful partnerships.
• Describes essential tools for
advocacy--annual report,
communication plan, fact sheets,
etc.
Technology as an Advocacy Tool:
Facebook
• With over 500 million users, Facebook has
become one of the largest communities in
the world.
• Facebook "pages" allow organizations to
share information with Facebook members.
The average Facebook user is connected to
80 community pages, groups or events.
• Facebook pages can be created and
managed from a personal account. From a
Facebook page, organizations can share
news and updates, post pictures and
videos, publicize events and cultivate a
network of “fans.”
Technology as an Advocacy Tool: Twitter
• Microblogging service that allows users to
send and read “tweets”—text-based posts
of up to 140 characters.
• Follow and be followed by other users,
creating a network for sharing information.
• Libraries can use Twitter to connect with
followers, sharing information on upcoming
events, highlighting new materials in their
collections or putting out a call for support.
In addition to text, “tweets” can include
hyperlinks pointing users to more
information or the library’s web page
• Twitter can also help libraries track issues
in their community of users.
Keys to Engaging Older Adults @ your
library
© 2010
• Key Terms for
Addressing the Aging
Population
• Finding Funding
• Measuring Success
• Accessibility
Key Terms for the Aging Population
•
Aging in place: The ability to live in one’s own home – wherever
that might be – for as long as confidently and comfortably possible.
Livability can be extended through the incorporation of universal
design principles, care options, and other assistive technologies.
•
Encore careers: The term “encore careers” generally refers to
people over 50 doing work that combines continued
income/compensation with personal meaning and social impact – to
meet society’s biggest needs; paid work with a social purpose; often
fills a need of experienced workers for meaningful, post-retirement
work. See Service America Act (www.serviceamerica.org).
•
Naturally Occurring Retirement Communities: Neighborhoods,
buildings/apartments and communities that gradually transitioned
into living spaces where most of the population are older adults.
•
Universal design: The design of products and environments to be
usable by people of all ages and abilities, to the greatest extent
possible, without the need for significant adaptation or specialized
design.
The Accessibility Factor: Auditory
• Announce yourself visually or auditorily, as appropriate,
and don’t leave without the patron knowing. Be sure to
speak patiently with the customer, not through a
caregiver. Be on eye level and face your customer directly;
speak clearly without jargon.
• Offer assistive listening devices that block out ambient
noise. (i.e., audioloops and FM or infrared systems)
• Have a TTY (text telephone) or video phone for the
hearing impaired to access the library.
• Offer an assistive listening device in a quieter space to
have a one-on-one conversation or reference interview.
The Accessibility Factor: Visual
• Provide public access computers with screen reader
software that reads digital text aloud, screen
magnification features, and scanners to feed print
to either a magnifier or the screen reader.
• Offer handheld magnifiers, large print materials,
audio recordings, closed-circuit TV (CCTV)
enlargers, enlarging photocopiers, and descriptive
videos/DVDs with voice-over narration of visual
plot elements. Assure proper lighting is available,
without glare.
• Promote the talking books program
(www.loc.gov/nls/) that provides audio materials
and Braille for persons who can’t utilize standard
print due to a visual or physical disability.
How to Serve the World @ your library
© 2008
• Based on a 2007
analysis of library
demographics,
services, and programs
• Top “To-Do’s” for
serving non-English
speakers
• Programming Ideas
OLOS Outreach Pages
• OLOS focuses it efforts on improving library outreach to
traditionally underserved populations, including:
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Adult New and Non-Readers
Older Adults
People with Disabilities
Rural Communities
Tribal Communities
And More
• OLOS is currently enhancing its web pages to include more
information on these communities, greater focus on the
equity of access issues these communities face, and
resources, policies, and member groups focused on
improving library services for these communities
OLOS on Delicious
http://www.delicious.com/alaolos
• OLOS uses Delicious, a social
bookmarking site, to keep lists
of resources for each of our
outreach areas.
• Featured resources include a
short annotation and are
“tagged” with one or more of
outreach area labels (rural,
olderadults, literacy, etc.).
• It an easy way to find resources
that can help improve your
library’s services
National Bookmobile Day
Celebrating America’s Bookmobiles
Since 2010, National
Bookmobile Day
celebrates our nation’s
bookmobiles and the
dedicated library
professionals who
provide this valuable
and essential service
to their communities
every day.
Celebrations Across the Country
ALA and its partners provide resources for libraries to host
National Bookmobile Day celebrations nationwide
In 2011, celebrations
included:
• Parades
• Special bookmobile
stops
• Guest appearances
by celebrities and
dignitaries
•Contests
•Reading
National Bookmobile Day Honorary
Chair
Audrey Niffenegger
behind the wheel of the
Aurora (Ill.) Public
Library bookmobile
Audrey Niffenegger, library
supporter and acclaimed
author of The Time
Traveler’s Wife, Her Fearful
Symmetry, and the
illustrated novel The Night
Bookmobile, has lent her
support to America’s
bookmobiles as the firstever National Bookmobile
Day Honorary Chair.
National Bookmobile Day Resources
www.ala.org/bookmobiles
Everything you need to host
your own NBD celebrations!
•Publicity resources
– Press release templates
– Letter to the editor
– Proclamation template
– Fact sheet and key
messages
•Marketing
– Customizable
bookmarks
– Sticker templates
– Flyer/Print PSAs
…and much more!
National Bookmobile Day 2012
Mark Your Calendars!
National Bookmobile Day 2012 is
Wednesday, April 11
National Bookmobile Day Partners
National Bookmobile Day is coordinated by
the ALA Office for Literacy and Outreach
Services (ABOS), the Association of
Bookmobile and Outreach Services (ABOS),
and the Association for Rural & Small
Libraries (ARSL).
Let’s Hear From You
What Tools Can You
Use?