Transcript Commercialization of IP - National Perspective © 2009 Nikola Radovanovic Intellectual Property Office of the Republic of Serbia.

Commercialization of IP - National Perspective
© 2009 Nikola Radovanovic
Intellectual Property Office of the Republic of Serbia
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Intellectual capital
Identifying intellectual capital of Serbia
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Beyond intellectual property
The significance
How to identify it?
IC pillars:
 Knowledge generation and sharing
 Innovation
 Transfer of technology
 Human capital
 Intellectual property
© 2009 Nikola Radovanovic
Intellectual Property Office of the Republic of Serbia
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Knowledge generation and sharing
Identifying intellectual capital of Serbia
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Assess existing knowledge
Knowledge base development to be decentralized
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Centre for improvement of competitiveness (in the
development phase)
Clusters development (planned 10 operative
clusters by 2010)
Consultancy role of the IPO
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Importance of knowledge interface between
universities and companies (TTOs)
Institutionalize learning and expand absorptive
capacity
© 2009 Nikola Radovanovic
Intellectual Property Office of the Republic of Serbia
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Absorptive Capacity (ACAP)
Identifying intellectual capital of Serbia
– Identify, Assimilate, Exploit
knowledge
 Absorptive capacity development
 ACAP
 Open innovation orientation
 Rebuild R&D capacity
 Develop knowledge channels
 Vertical integration
 Behavioral aspects
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Knowledge adaptation
© 2009 Nikola Radovanovic
Intellectual Property Office of the Republic of Serbia
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Universities in Serbia
Identifying intellectual capital of Serbia
No. of universities
Faculties
Belgrade
8
6
4
2
0
Rest of
Serbia
Other high
level
© 2009 Nikola Radovanovic
Intellectual Property Office of the Republic of Serbia
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Innovation capacity
Identifying intellectual capital of Serbia
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R&D personnel:
• Universities - more than 50%
• Industry - less than 10%
 Scientific and research
institutes:
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Funded by Serbia – 18
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Not funded by Serbia – 20
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Legal framework:
1) The law on innovation related activities
2) The law on scientific research related activities
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World Economic Forum / Serbia ranking for 2008:
• Innovation and sophistication factors – 91st place
• Adoption of modern technology in enterprises – 126th place
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Investments in R&D from GDP - 0,35% in 2008
No venture capital funds and business angels in Serbia
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© 2009 Nikola Radovanovic
Intellectual Property Office of the Republic of Serbia
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Investments in R&D from GDP
Identifying intellectual capital of Serbia
3.5
3
2.5
2
1.5
1
0.5
0
% of GDP invested into R&D; data for 2006
© 2009 Nikola Radovanovic
Intellectual Property Office of the Republic of Serbia
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Innovation orientation
Identifying intellectual capital of Serbia
Set of strategies adopted
 Key players identified:
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• Ministry of economy and regional
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development
Ministry of science and technological
development
Intellectual property office
Chambers of commerce
Commercial courts
Scientific and research institutes
© 2009 Nikola Radovanovic
Intellectual Property Office of the Republic of Serbia
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Technology Transfer
Identifying intellectual capital of Serbia
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Technology Transfer Offices (TTOs)
• Commercialization of innovations and researches
• Intellectual property management
• Informational and educational activities
• Consulting services
• Spin-off generation
FDI and technology transfer
 FDI spillovers
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International cooperation
© 2009 Nikola Radovanovic
Intellectual Property Office of the Republic of Serbia
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Technology Transfer
Identifying intellectual capital of Serbia
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Serbia:
 65 innovation organizations
 4 incubators
 4 clusters
 7 technological and science parks
 3 TTOs
Goal (by 2010):
• 15 business incubators
• Serbian Association of Business Incubators
• Innovation Relay Centre in Serbia
• 10 clusters
© 2009 Nikola Radovanovic
Intellectual Property Office of the Republic of Serbia
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Human Capital in Serbia
Identifying intellectual capital of Serbia
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Main issues:
 Improve social and economic rights of employees in Serbia
 Philosophy of foreign vs. domestic entrepreneurs
 Encourage experimentation
 Brain drain
 Disproportion in supply/demand ratio
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Education:
No education
Elementary school
6
5
4
3
2
1
0
High school
Students / population
ratio
Faculty degree
Other
© 2009 Nikola Radovanovic
Intellectual Property Office of the Republic of Serbia
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Intellectual Property in Serbia
Identifying intellectual capital of Serbia
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Good legal framework
Issue with the enforcement
Harmonization with EU standards is ongoing
The strategic role of the IPO
Strategy for sustainable development identifies
IPO as the institution which should define
national strategy for IP
National IPA project and IPA Regional
Programme
© 2009 Nikola Radovanovic
Intellectual Property Office of the Republic of Serbia
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IPO of the Republic of Serbia
Identifying intellectual capital of Serbia
Intellectual Property Office (IPO) is a public
institution whose activities are specified by
the Law on Ministries
 IPO is in charge of handling applications
for patents, trademarks, industrial designs,
topography of integrated circuits,
indications of geographical origin, and
copyright and related rights
 Current staff: 115
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© 2009 Nikola Radovanovic
Intellectual Property Office of the Republic of Serbia
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International involvement of
the IPO of Serbia
Identifying intellectual capital of Serbia
IPO represents Serbia in specialized
international bodies for intellectual
property rights
 Cooperation with WIPO
 Cooperation with EPO
 WTO negotiations
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© 2009 Nikola Radovanovic
Intellectual Property Office of the Republic of Serbia
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Activity of the IPO of Serbia in
2008
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Applications:
Identifying intellectual capital of Serbia
• 623 for patents (402 domestic)
• 3178 for trademarks
• 153 for industrial design
• 741 for copyrights
• 8 for geographic origin
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5625 European patent applications in
Serbia
© 2009 Nikola Radovanovic
Intellectual Property Office of the Republic of Serbia
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Patent applications in 2006 –
Serbia and selected countries
Identifying intellectual capital of Serbia
Domestic based patent applications /
1.000.000 inhabitants
150
100
50
0
© 2009 Nikola Radovanovic
Intellectual Property Office of the Republic of Serbia
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Establishment of the Education
and Information Centre at the IPO
Identifying intellectual capital of Serbia
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Raising global awareness and professional skills in the field
of intellectual and industrial property rights
Provide quality IP information to stakeholders coming from
all areas of society:
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Administrative bodies
Economic operators
Scientific and research development institutions
Courts
General public
Other goals: enhancement of knowledge and skills in the IP
area, building competitiveness of the economy in terms of IP,
stimulating FDI
© 2009 Nikola Radovanovic
Intellectual Property Office of the Republic of Serbia
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Protection and more…
Identifying intellectual capital of Serbia
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IP strategies for commercialization:
• licensing, franchising, crosslicensing, patent
pools…
Defensive IP strategies
Patent wall strategy
Our IP
Design around strategy
© 2009 Nikola Radovanovic
Intellectual Property Office of the Republic of Serbia
Mapping strategy
IP of competition
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Protection and more…
Identifying intellectual capital of Serbia
IP value assessment – patent
documentation of competition, reverse
engineering of competitor’s products,
market predictions, etc.
 IP portfolio scan
 Patents on the shells
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© 2009 Nikola Radovanovic
Intellectual Property Office of the Republic of Serbia
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IP National Strategy and the IPO
Identifying intellectual capital of Serbia
STRATEGY
Encourage use of IP
Enhance training capacities
Consultancy
Define legal framework
Enforcement issues
PROMOTION
Promote IP in media
Raise IP awareness
Encourage spin-off
generation
Encourage development
of TTOs
Chambers of commerce
Courts, police, customs,
trade inspectorates
Government
International institutions
© 2009 Nikola Radovanovic
Intellectual Property Office of the Republic of Serbia
COOPERATION
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Obstacles
Identifying intellectual capital of Serbia
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No specialized courts
Institutional framework needs to be strengthened
Inadequate social awareness of the IP benefits
Behavioral aspects of HC development
Behavioral aspects of university-economy interface
Economic crisis, obligations towards international financial
institutions
Lack of financial support to further R&D
Dislocation of R&D facilities
Big percent of micro enterprises
© 2009 Nikola Radovanovic
Intellectual Property Office of the Republic of Serbia
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Opportunities
Identifying intellectual capital of Serbia
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Adopted strategies by the Government
Continuous increase of GDP investments into R&D
Strategic approach to education
Solid legislative
Behavioral aspects of HC development
Behavioral aspects of university-economy interface
Support from international institutions
Development of incubators and techno parks
Development of EIC and Centre for competitiveness
Programmes and instruments: AII, BAS, ENTRANSE,
IFC/PEP SE, IPA, Vojvodina Investment Promotion Fund,
Incubators in Vojvodina, USAID/MEGA (Municipal
Economic Growth Activity), FP7, etc.
© 2009 Nikola Radovanovic
Intellectual Property Office of the Republic of Serbia
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Desired outcomes
Identifying intellectual capital of Serbia
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Institutionalized learning
Improved law enforcement
Efficient knowledge management
Enhanced ACAP
Strengthened of the culture of patenting
Increased awareness in the IP area
Increased innovation-related activities
Increased technology transfer
Available institutionalized consultancy in the IC area
More FDI
Motivated and innovative workforce
© 2009 Nikola Radovanovic
Intellectual Property Office of the Republic of Serbia
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Ultimate goal
Identifying intellectual capital of Serbia
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Building a competitive economy
© 2009 Nikola Radovanovic Intellectual Property
Office of the Republic of Serbia
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Thank you for your attention.
Nikola Radovanovic
E-mail: [email protected]
Intellectual Property Office
Republic of Serbia
Website: www.zis.gov.rs
© 2009 Nikola Radovanovic
Intellectual Property Office of the Republic of Serbia
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